Optimize better with our newly launched Customer Data PlatformIn this month’s special edition, we are unveiling VWO Data360, our robust and integrated Customer Data Platform to fuel your optimization program.
Your customers are unique. Their data, even more so. Scattered across an overwhelming amount of silos in multiple, disconnected sources; we understand how difficult it has become to make sense of your customer data. And how it’s even harder to understand customer behaviors and desires. You need a unified, 360-degree view of your customers to optimize experiences that align with every customer’s uniqueness.
Our product team built a platform that does just that: collect and enrich every bit of customer data and make it more actionable with aggregation and enrichment. With the intention of making customer data accessible and ready to use across your customer-facing eco-system, VWO Data360 was born.
This newsletter edition touches upon our leaps in helping you harness customer-centric growth with the power of data.
We built a platform for a connected view of visitor data
To launch any meaningful marketing campaign, a wholesome understanding of your customers goes a long way. More the data, the better. But managing all that data, from myriad third-party and offline sources, in diverse formats, becomes cumbersome. Especially when marketers require that data readily and quickly, to deliver contextual experiences with agility. VWO Data360 bridges that gap. By bringing diverse datasets from multiple sources and stitching them together to give a unified view of your visitors on one platform. Read our update to know what more it can do.
How unified visitor data drives powerful optimization
Your optimization program is just as effective as the data that powers it. VWO Data360, our enterprise-grade Customer Data Platform, helps you collect, compute, and enrich visitor data to build a unified customer profile. This enables you to deliver customer-centric experiences more seamlessly than ever. Here’s how.
Firstly, it collects and unifies various visitor attributes like location, device, pages per session, etc. It can also pull rather specific and complex attributes like purchase data, revenue data, and behavior data from the analytics, CMS, CDP, and ABM platforms you use. You can then configure custom events to track your customers’ activity in a single view.
Secondly, you can use unified visitor data to create rule-based audience segments. You can use these segments in personalization and engagement campaigns or to build and run targeted experiments for your customers. You can even export these segments to your internal, external marketing, and analytics ecosystems.
Third, VWO Data360 lets you define and track the complex KPIs that matter to your business. Our Metrics module lets you access all your goals from a single interface, and track their success across experiments, touchpoints, and campaign lifecycles. Monitoring these self-configured metrics (guardrail metrics, north star metrics, revenue goals, etc.) gives you granular insights into the performance of your campaigns to help fine-tune or pivot your optimization strategy.
Lastly, all this data comes together in unified customer profiles that give you a 360-degree view of customers. These profiles not only give a clear picture of your customers’ sessions and attributes, but also metrics they are converting for, events they actioned, and segments they’re a part of in a consolidated view. It can also be exported to use in third-party CRM, engagement, personalization, and sales-support platforms.
Now that’s what we call truly unified customer data.
Watch our latest Personalization Platform in action
Imagine someone comes to a website to buy a perfume and is bombarded with information and offers on smartphones. Such disconnects between customer preferences and buying journeys can cause them to bounce off. This is where VWO Personalize steps in. Our intuitive, easy-to-use personalization platform helps you create and deliver delightfully personalized experiences in three simple steps. Watch this video to catch a glimpse of how we do it.
G2 recognized us as a leader inPersonalization (and more)
Winning over 20 badges across categories in G2’s Summer 2022 Reports, VWO was placed as a clear leader in A/B Testing, Mobile App Optimization, Personalization, Personalization Engines, and Feature Management. In fact, VWO was ranked #1 in six Mid-Market reports while leading the Momentum Grid.
VWO Data360 isn’t the first product we launched this quarter. VWO Personalize already poised us to spread our wings beyond the niche domain of experimentation. And with your evolving needs, we strive to constantly augment our product ecosystem to help you accelerate your optimization program. Want to start unifying your customer data?