Quick, imagine that you own a small local business, say an automotive repair shop, and you are looking forward to using Internet for getting more business. While researching for your options for tools or services, which of the following pitches is going to appeal you most? Businesses grow faster online! Online advertising that works! Get […]
What hackers have to say about A/B testing
Well, OK, the post is not about exactly the kind of hackers who do nasty stuff, breaking into computers and systems. This post is rather a compilation of best discussions on A/B testing at my favorite online hang out: Hacker News. That forum is a must visit if you can relate to startups, technology, science […]
The challenge of realtime URL matching and how we do it
You know what is the biggest backend challenge doing A/B split tests on-the-fly? Visual Website Optimizer (proudly) claims that you only need to add a small JavaScript code snippet once and then create unlimited tests from the interface without touching your website ever again. Since the code is added site-wide and not just the pages […]
How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases
AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]
Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes
A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes. The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; […]
No more downtime – Amazon S3 based external JavaScript hosting
Update: for faster response time and better reliability, we have moved to Amazon CloudFront. This post is outdated, you should read this post instead. During the last server outage, some of the websites where Visual Website Optimizer was running slowed down because our servers went down for a while. Even though we have upgraded the […]
Say hello to Google Analytics plugin for Visual Website Optimizer
Visual Website Optimizer’s integration with Google Analytics is automatic, which means you don’t have to modify your existing GA or VWO only in anyway. While creating a test, simply enable this integration option with the click of a button. What this integration does is that it pushes VWO variation data into GA’s custom variable report, […]
8 A/B split testing case studies you cannot afford to miss
This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! I think case studies are an interesting way […]
How an investment of $10 can give you website improvement ideas worth thousands of dollars?
You just spent $5,000 (or more) on a designer doing an overhaul of your website. And you also got a fancy enterprise web analytics package for more than $10,000 per month. Plus you have an army of web analysts in-house who churn out reports night and day to take your online business to the next […]
From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization
Scientific research papers on how to increase sales or conversions are rare. Most of the articles you read on the Internet (admittedly, including a lot of posts on this blog as well) are based on what the writer thinks and what makes logical sense. But scientific research works in a different way. Authors of research […]
