People usually have lots of unfounded excuses for not doing A/B testing. A major excuse right on top of the list is “OMG, WE DONT WANT ANY LOST SALES”. Its toned down interpretation means if test variations are not good enough, A/B testing can actually hurt a website’s conversion rate. This reason is a major deterrent for […]
Yummier than freshly baked cookies: multiple conversion goals for an A/B or multivariate test
Yay! The most requested Visual Website Optimizer feature is finally here. Now you can set multiple goals for your A/B or multivariate test. Earlier you could only define one goal per test, which was limiting for a lot of users. But now the game changes completely with multiple goals. Suppose you are doing an A/B […]
Debunking seven common excuses for not doing A/B testing
Most likely, A/B testing isn’t a must do activity for you. After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires […]
How to track conversions on subdomains or separate domains (3rd party apps)
If you want to track conversions for an A/B test (created using Visual Website Optimizer) that aren’t on the same domain, you will find this post useful. How to track conversions on a separate subdomain UPDATE: now subdomains are tracked by default. You don’t need to do any additional settings or add any extra code […]
Using A/B Split testing to refine your startup’s positioning: 90% increase in conversion rate
Quick, imagine that you own a small local business, say an automotive repair shop, and you are looking forward to using Internet for getting more business. While researching for your options for tools or services, which of the following pitches is going to appeal you most? Businesses grow faster online! Online advertising that works! Get […]
What hackers have to say about A/B testing
Well, OK, the post is not about exactly the kind of hackers who do nasty stuff, breaking into computers and systems. This post is rather a compilation of best discussions on A/B testing at my favorite online hang out: Hacker News. That forum is a must visit if you can relate to startups, technology, science […]
The challenge of realtime URL matching and how we do it
You know what is the biggest backend challenge doing A/B split tests on-the-fly? Visual Website Optimizer (proudly) claims that you only need to add a small JavaScript code snippet once and then create unlimited tests from the interface without touching your website ever again. Since the code is added site-wide and not just the pages […]
How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases
AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]
Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes
A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes. The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; […]
No more downtime – Amazon S3 based external JavaScript hosting
Update: for faster response time and better reliability, we have moved to Amazon CloudFront. This post is outdated, you should read this post instead. During the last server outage, some of the websites where Visual Website Optimizer was running slowed down because our servers went down for a while. Even though we have upgraded the […]
