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on Conversion Rate Optimization

8 A/B split testing case studies you cannot afford to miss

This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! I think case studies are an interesting way […]

Regarding recent Visual Website Optimizer server outage

Yesterday, early morning (India time) servers hosting Visual Website Optimizer stopped responding to queris. This may have slowed down your website(s). Please accept my sincere apologies for that. You cannot imagine how concerned we (Wingify team) all are for this. The servers are up at the moment. To clarify, the servers have NOT been compromised […]

You should NOT follow me on Twitter

Dustin Curtis made a wave on the Internet when he wrote a post which detailed how he increased his twitter followers by 173%. The key idea was that the phrase “You should follow me on Twitter here” did all the magic. Since then I have lost count of how many times I saw the same […]

How to get proven ideas for your next A/B split test? Answer: read relevant case studies

Suppose you want to increase newsletter signups and you (rightly) decided to use A/B split testing for the task. You have all the ammo ready with you: Well defined problem (increasing newsletter signups). Check. Tools at your disposal (Visual Website Optimizer). Check. Go ahead from your IT department (for adding tracking code). Check. Excitement and […]

How reliable are your split test results?

With split testing, there is always a fear at back of the mind that the results you observe are not real. This fear becomes especially prominent when you see an underdog variation beating your favorite variation by a huge margin. You may start justifying that the results may be due to chance or you have […]

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