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Rules-of-thumb for A/B and Multivariate tests

Rules-of-thumb for A/B and Multivariate tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

5 Min Read
Easiest way to track conversions across multiple domains (using third party cookies)

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows VWO users to…

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Paras Chopra

Paras Chopra

3 Min Read
Thanks to CloudFront, VWO is faster than ever

Thanks to CloudFront, VWO is faster than ever

Continuing our mission to juice up backend infrastructure of VWO, today we switched to a…

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Paras Chopra

Paras Chopra

2 Min Read
Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in VWO. Since then it…

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Paras Chopra

Paras Chopra

3 Min Read
How pricing plans evolved over time for a SaaS startup

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup VWO, which is an…

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Paras Chopra

Paras Chopra

7 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

*Note: This post has been recently updated. The statistics of A/B testing results can be…

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Paras Chopra

Paras Chopra

4 Min Read
Introducing Browse Mode: create an A/B test even behind the login walls of a website

Introducing Browse Mode: create an A/B test even behind the login walls of a website

We get bored (and frustrated) if we think it has been long since we last…

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Paras Chopra

Paras Chopra

2 Min Read
From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the…

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Paras Chopra

Paras Chopra

2 Min Read
What you really need to know about mathematics of A/B split testing

What you really need to know about mathematics of A/B split testing

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce…

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Paras Chopra

Paras Chopra

5 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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