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Which call-to-action button increased signups by 28% – ‘Watch a video’ or ‘Get Instant Access’?

Which call-to-action button increased signups by 28% – ‘Watch a video’ or ‘Get Instant Access’?

UPDATE: The contest is over and here are the results. Let’s play a little game.…

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Paras Chopra

Paras Chopra

2 Min Read
Proof of how important website titles are for SEO

Proof of how important website titles are for SEO

On popular forum Hacker News, there were recent discussions on how important website titles are…

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Paras Chopra

Paras Chopra

2 Min Read
Key Differences Between Multivariate Testing (MVT) & A/B Testing

Key Differences Between Multivariate Testing (MVT) & A/B Testing

Multivariate testing(MVT) is a form of testing in which changes are made to multiple sections…

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Paras Chopra

Paras Chopra

2 Min Read
New Feature: Custom URLs for your A/B and Multivariate tests

New Feature: Custom URLs for your A/B and Multivariate tests

VWO has a feature that allows running of same A/B or multivariate test on multiple…

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Paras Chopra

Paras Chopra

4 Min Read
Rules-of-thumb for A/B and Multivariate tests

Rules-of-thumb for A/B and Multivariate tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

5 Min Read
Easiest way to track conversions across multiple domains (using third party cookies)

Easiest way to track conversions across multiple domains (using third party cookies)

We’re excited, very excited. Today we launched a new feature that allows VWO users to…

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Paras Chopra

Paras Chopra

3 Min Read
Thanks to CloudFront, VWO is faster than ever

Thanks to CloudFront, VWO is faster than ever

Continuing our mission to juice up backend infrastructure of VWO, today we switched to a…

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Paras Chopra

Paras Chopra

2 Min Read
Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

We had launched clickmaps and heatmaps for A/B tests recently in VWO. Since then it…

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Paras Chopra

Paras Chopra

3 Min Read
How pricing plans evolved over time for a SaaS startup

How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup VWO, which is an…

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Paras Chopra

Paras Chopra

7 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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