All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur

All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur

The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working…

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Nitin Deshdeep

Nitin Deshdeep

11 Min Read
Investing in CRO or A/B Testing Software? You (Decision Maker) Must Know This

Investing in CRO or A/B Testing Software? You (Decision Maker) Must Know This

You must have come across A/B testing before. While it might not always have seemed…

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Sharan Suresh

Sharan Suresh

15+ Min Read
How to Improve Customer Engagement in Retail: 5 Smart Strategies

How to Improve Customer Engagement in Retail: 5 Smart Strategies

In a retail landscape where consumers have almost unlimited choices and barriers to entry are…

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Shivangi

Shivangi

8 Min Read
Learn How Experts Derive Insights from A/B Test Results

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from…

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Vaishali Jain

Vaishali Jain

7 Min Read
What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek

What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek

The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast (a…

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Nitin Deshdeep

Nitin Deshdeep

10 Min Read
A Holistic Customer Retention Plan for eCommerce

A Holistic Customer Retention Plan for eCommerce

While eCommerce enterprises realize the impact of customer retention on revenue, there are a number…

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Shivangi

Shivangi

7 Min Read
How to Get Top Management Buy-in for a Conversion Rate Optimization Program

How to Get Top Management Buy-in for a Conversion Rate Optimization Program

Conversion Rate Optimization (CRO) is gradually becoming a known concept across enterprises, globally. And, as…

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Nitin Deshdeep

Nitin Deshdeep

10 Min Read
[Infographic] Why a Website Redesign Doesn’t Always Work

[Infographic] Why a Website Redesign Doesn’t Always Work

(This is a guest post, contributed by PRWD.) The website redesign. It is often the…

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Nitin Deshdeep

Nitin Deshdeep

1 Min Read
Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

According to a recent report, the total eCommerce sales in the U.S. soared from $60.6…

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Shivangi

Shivangi

10 Min Read
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