Type 1 And Type 2 Errors In A/B Testing And How To Avoid Them

Type 1 And Type 2 Errors In A/B Testing And How To Avoid Them

A/B testing involves randomly splitting incoming traffic on your website between multiple variations of a…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
7 Strategies to Reduce Cart Abandonment in a Crisis

7 Strategies to Reduce Cart Abandonment in a Crisis

The COVID-19 pandemic brought radical changes in eCommerce sales that no one imagined at the…

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Kevin Payne

Kevin Payne

10 Min Read
Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push notifications are nothing but cordial attention seekers that drive meaningful engagement from your subscribers,…

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Nida Zehra

Nida Zehra

6 Min Read
A/B Testing Will Get You a Promotion

A/B Testing Will Get You a Promotion

I was talking to a colleague yesterday and one of his offhand remarks struck a…

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Paras Chopra

Paras Chopra

3 Min Read
A/B Testing Website Copy With GPT-3.5 Turbo Opening New Doors for Experimentation Using AI

A/B Testing Website Copy With GPT-3.5 Turbo Opening New Doors for Experimentation Using AI

From initially helping humans out with redundant and manual tasks, to now mastering creative jobs…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
A Practical Guide to Building a CRO Roadmap

A Practical Guide to Building a CRO Roadmap

If you’ve recently embarked on your CRO journey, here are a couple of questions for…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
A/B Testing Is Like Chess

A/B Testing Is Like Chess

The rules of chess are easy to remember: a pawn moves one step forward, the…

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Paras Chopra

Paras Chopra

3 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

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Astha Khandelwal

Astha Khandelwal

9 Min Read
What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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