How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

Usability.gov defines user research as “understanding user behavior, needs, and motivations through observation techniques, task…

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Emma Travis

Emma Travis

10 Min Read
Why CRO and UX Are A Match Made in Heaven?

Why CRO and UX Are A Match Made in Heaven?

Both CRO and UX aim to help users get things done with minimum effort. They…

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Nida Zehra

Nida Zehra

12 Min Read
How to Improve Website Readability? 7 Ways for 2024

How to Improve Website Readability? 7 Ways for 2024

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

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Nida Zehra

Nida Zehra

11 Min Read
7 A/B Testing Examples To Bookmark [2024]

7 A/B Testing Examples To Bookmark [2024]

For businesses to flourish in today’s highly competitive market and hit that conversion rate figure…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
What is an A/A Test? Why Should You Care? Learn More

What is an A/A Test? Why Should You Care? Learn More

An A/A test pits two exactly identical pages against each other instead of two different…

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Mani Makkar

Mani Makkar

12 Min Read
Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto the…

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Mary Blackiston

Mary Blackiston

10 Min Read
3 Tactical Ways to Create Best Push Notifications

3 Tactical Ways to Create Best Push Notifications

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
9 Best Push Notification Strategies For Marketing

9 Best Push Notification Strategies For Marketing

Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

*Note: This post has been recently updated. A/B testing is not what it used to…

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Paras Chopra

Paras Chopra

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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