9 Best Exit Intent Pop-Up Tools 2025 [Top-Rated by CRO Professionals]

Stop losing 15% of potential customers!

Research shows that visitor intent to exit is not always final. 10-15% of visitors can be persuaded to stay if a relevant exit-intent pop-up is triggered at the right moment. 

But how do exit-intent pop-ups create such an impact?

Imagine this: You’re about to leave an e-commerce site, and just before you exit, a promo code pops up. Naturally, you’d be curious to see what it offers. Exit-intent pop-ups hold that kind of persuasive power.

However, selecting the right exit-intent pop-up tool is crucial for success. When implemented poorly, pop-ups can lead to a frustrating user experience, causing more website visitors to abandon your site.

In this blog, we’ll dive into nine of the top exit-intent pop-up tools. We’ll outline key criteria for selecting the right tool and provide a comparison to help you easily spot the differences.

What are exit intent testing tools?

Exit-intent pop-ups are strategic tools that display a targeted message when a visitor shows signs of leaving a website. These popups capture attention at the critical moment before departure, giving businesses a final opportunity to convert visitors into leads, subscribers, or customers.

Triggers vary by device:

• Desktop: Activated when the cursor moves toward the browser’s close, back, or tab buttons.
• Mobile: Activated when users press the back button, scroll up quickly, or remain inactive for too long.

By launching at this crucial time, exit-intent popups help businesses engage departing visitors with compelling offers like discounts, free resources, email signups, or content downloads. 

When visitors interact with these prompts, bounce rates can drop, and previously lost conversion opportunities are recovered, turning potential exits into meaningful customer interactions.

Exit intent pop-up tools – A quick look

• OptiMonk
• Picreel
• OptinMonster
• Sleeknote
• Wisepops
• Hello Bar
• Poptin
• BDOW!
• VWO Insights (On-page surveys)

Comparing the best exit intent pop-up software

Here’s a quick comparison of the tools discussed, highlighting their unique features and starting points for paid plans.

Tool	Paid plan starting point	Unique features
OptiMonk	$39/month for 30,000 pageviews	Personalized and smart AI-based popups
Picreel	$9.99 per month for every additional 10,000 visitors	700+ integration and personalized AI-powered pop-up
Optinmonster	$7/month for 2,500 pageviews	12+ dynamic blocks and AdBlocker detection
Sleeknote	$62/month for 25,000 monthly pageviews	AI text optimizer and gamification
Wisepops	€49/month for 50,000 pageviews	60+ CRM and ESPs integrations and 270 campaign templates
Hello Bar	$29/month for 50,000 unit views	12+ targeting options and custom reports
Poptin	$20/month for 10,000 monthly visitors	Adblock detection and advanced targeting
BDOW!	$12/month	Multi-website management and advanced targeting rules

9 Best exit intent pop-up tools: In-depth review

1. OptiMonk

OptiMonk is a trusted pop-up builder used by over 30,000 brands worldwide. It offers a wide range of pop-ups, including exit-intent pop-ups, all easily created with a no-code visual editor.

The tool supports various marketing campaigns and use cases, allowing you to track performance and run A/B tests to boost conversions. With OptiMonk, you can:

• Generate email and mobile leads
• Run engaging games and contests
• Reduce cart and site abandonment
• Create conversational campaigns
• Promote eBooks with exit-intent pop-ups

Key features

• 300+ predesigned templates
• Personalized and smart AI-based pop-ups
• Pop-up A/B testing
• 100+ integrations
• CDN-based pop-ups

Pricing

OptiMonk offers five pricing plans to suit different needs:

• Free: $0/month for up to 15,000 pageviews. 
• Essential: $39/month for 30,000 pageviews. 
• Growth: $99/month for 100,000 pageviews.
• Premium: $240/month for 500,000 pageviews.
• Master: Custom pricing for advanced needs.

Pros	Cons
Easy to set up and launch campaigns quickly, with excellent customer support.	Setting up pop-ups for specific pages can be challenging.
A diverse range of templates and modern features cover various use cases effortlessly.	The mobile version isn’t as user-friendly as the desktop version.
The intuitive visual editor enhances user engagement with dynamic elements like gamification.	Limited styling flexibility makes full customization of pop-ups difficult.

A customer experience as per G2 reviews: 

The way it captured and converted site viewers. I like the weekly top tip emails too. I never read anyone else’s.

Nik R.
Director

2. Picreel

Picreel is a versatile pop-up builder designed to create various popup types, including exit-intent pop-ups. With this tool, you can craft pop-ups for surveys, lead generation, cart abandonment reduction, special promotions, and more.

As a dedicated pop-up solution, Picreel offers customizable pop-ups tailored for different industries, such as SaaS, e-commerce, travel, and more.

Key features

• 15+ pop-up types
• Advanced targeting
• A/B testing pop-ups
• 700+ integration
• Personalized AI-powered pop-up

Pricing 

Picreel offers clear and transparent pricing.

• Free Plan: Covers up to 5,000 visitors per month. 
• Business Plan: Starts at $9.99 per month for every additional 10,000 visitors.
• Enterprise Plan: Custom pricing is available for over 200,000 visitors per month.

Pros	Cons
Easy to use, with a robust integration library featuring popular platforms like MailChimp, WordPress, HubSpot, and more.	Limited reporting capabilities for A/B testing.
Extensive template library suitable for various use cases and industries.	Steep learning curve for beginners.
Allows personalized pop-ups based on targeting conditions, such as past user behavior.	The user interface occasionally experiences recurring glitches.

A customer experience as per G2 reviews: 

Picreel is a highly customizable tool that offers free templates of pop-ups to use throughout users’ interaction with the website. It is ideal to persuade the clients to explore more, go back to options they have shown interest in, and not leave products in the cart. The campaigns are easy to set up and effective in helping the conversion rate. I did experience an increase in conversions and more engagement with the customers through these pop-ups.

Rakesh K.
SEO Outreach Specialist

3. OptinMonster

OptinMonster is a conversion rate optimization tool that lets you deploy various pop-ups, including exit-intent pop-ups, floating bars, coupon wheels, welcome mats, and scroll boxes. With its exit-intent technology, you can recover abandoned carts and capture valuable leads for emails or webinars. OptinMonster helps to engage visitors at different touchpoints to improve conversions.

Key features

• 700+ templates
• 50+ integrations
• Mobile-specific templates
• Page-level targeting
• Pop-up A/B testing
• Generative AI-based pop-ups

Pricing

OptinMonster offers four pricing plans to fit different needs:

• Basic: $7/month for 2,500 pageviews (billed annually). 
• Plus: $17/month for 10,000 pageviews (billed annually). 
• Pro: $25/month for 25,000 pageviews (billed annually). 
• Growth: $37/month for 100,000 pageviews (billed annually). 

Pros	Cons
Offers 12+ dynamic blocks (buttons, chatbots, videos, etc.) to easily create engaging pop-ups.	No free plan, unlike many competitors.
Unique targeting features, like AdBlocker detection, allow you to reach users even with ad blockers enabled.	Integrations with popular platforms like Google Analytics and HubSpot are limited to Pro and Growth plans.
Supports sub-accounts with four user roles without additional charges for each user.	Pop-ups that look great on the web may not always translate well to mobile versions.

A customer experience as per G2 reviews: 

We really liked the ability to track events, customize triggers, and set display rules. It has been very useful for one of our internal audience qualification initiatives on the website.

Ronaldo R.
Media Performance / Growth / CRO

4. Sleeknote

Sleeknote is a versatile pop-up builder that lets you deploy pop-ups triggered by exit intent. You can create forms, slide-ins, games, and contests with ease.

The tool helps you generate leads, recommend products, promote special offers, and guide visitors through your website or product. You can also use pop-ups to engage directly with visitors, making communication seamless and interactive.

Key features

• AI text optimizer
• Gamification
• Integration with the webinar and product recommendations platform
• Pop-up A/B testing
• 15+ interactive elements

Pricing

Sleeknote offers two pricing plans based on features:

• Core: $62/month for 25,000 monthly pageviews
• Core + Gamification: $85/month for 25,000 monthly pageviews.

Pros	Cons
Ability to create multistep pop-ups to collect visitor information without overwhelming users.	No free plan, which can be a hurdle for startups.
Triggers pop-ups using real-time data for a personalized experience.	Smaller template library compared to competitors.
Offers unlimited support across all paid plans.	Limited customization options for templates.

A customer experience as per G2 reviews: 

User-friendly and easy to customize to your needs, and campaign tracking. API and Zapier webhook make it easy to integrate with other martech apps in your toolbox.

Olivia H.
Marketing Analytics specialist

5. Wisepops

Wisepops is an on-site marketing platform offering exit-intent pop-ups for both mobile and desktop. These pop-ups can help you collect emails or phone numbers, gather feedback, and promote special offers.

Beyond pop-ups, Wisepops lets you deploy sticky bars to highlight key messages, embed contextual messages or sign-up forms, and provide on-site notifications, as well as add tabs that trigger pop-ups.

Key features

• Real-time segmentation
• 270 campaign templates
• Personalized pop-ups
• Pop-up A/B testing
• 60+ CRM
• ESPs integrations
• 10+ pop-up blocks

Pricing  

Wisepops offers two pricing plans based on features and monthly pageviews:

• Pop-ups and Notifications: €49/month for 50,000 pageviews. 
• Wisepops One: €499/month for 50,000 pageviews. 

Pros	Cons
Easy-to-use, no-code editor for quick deployment of exit-intent pop-ups.	No free trial, and the significant price gap between plans may deter businesses from subscribing or upgrading.
Multi-language customer support in English, French, and Spanish, covering all U.S. time zones.	Limited design options and shapes to enhance pop-ups.
Advanced Shopify integration, including the ability to create and deploy discount codes directly from the Shopify dashboard.	Analytics lack detailed insights. For example, it doesn’t shed light on pageviews per page or the specific pages where users complete surveys.

A customer experience as per G2 reviews: 

My team has found Wisepops incredibly easy to use. We implemented it and set up our first campaign in just a few hours. There is a vast range of campaign templates for a wide range of use cases. Having the option to integrate via Google Tag Manager meant that we were able to implement without requiring any developer resources. Wisepops is now central to our marketing operations, and we use it daily.

Delasi A.
Digital Marketing Manager

6. Hello Bar

Hello Bar is a pop-up builder designed to trigger exit-intent pop-ups effortlessly. It lets you create various types of pop-ups, including headers, footers, modals, alerts, and full-page takeovers.

You can use these pop-ups to greet visitors, share important messages, generate leads, promote offers, or redirect users to specific pages.

Key features

• A/B testing popups
• 100+ prebuilt templates
• Custom reports
• 12+ targeting (ad source targeting, URL targeting, etc.) options

Pricing

Hello Bar offers four pricing plans to suit different needs:

• Starter: Free, with 5,000 lifetime views. 
• Growth: $29/month (billed annually) for 50,000 unit views per month. 
• Premium: $49/month (billed annually) for 150,000 unit views per month. 
• Elite: $99/month (billed annually) for 550,000 unit views per month.

Pros	Cons
User-friendly drag-and-drop builder for easy pop-up deployment.	Limited customization options, especially in the free version, compared to competitors.
Personalize pop-ups based on time, date, geo-location, and ad campaigns.	Lacks in-depth analytics and detailed reporting for pop-up performance.
Views are counted per individual pop-up, not per page or site, making it more cost-effective for businesses with low website traffic.	Doesn’t offer seamless integration with popular email marketing and CRM platforms.

A customer experience as per G2 reviews: 

Hello Bar’s template library is a treasure mine! I find it so resourceful on days when my creative wheels just aren’t turning. But most importantly, Hello Bar is ridiculously easy to use. I bet even my kids could use it to create website pop-ups within minutes. One more thing, I find Hello Bar’s customer support reps so friendly and patient! Any question I’ve asked has been answered with genuine concern, and I find that pleasing.

Ryan C.
Senior Director of Marketing & Sales

7. Poptin

Poptin is a versatile pop-up and form builder that lets you create various pop-ups, including lightbox, gamified, countdown, and full-screen pop-ups—all with exit-intent triggers. These pop-ups can be used to promote coupons, capture leads, redirect visitors, and conduct surveys. With Poptin, you can also design forms in minutes and set up autoresponder emails effortlessly.

Key features

• Pop-up A/B testing
• 40+ templates, advanced targeting (JavaScript targeting, title tag targeting, etc.)
• 70+ native integrations
• Advanced segmentation criteria
• AdBlock detection

Pricing

Poptin offers four pricing plans with annual billing, each tailored to different needs:

• Free: $0/month, including up to 1,000 monthly visitors.
• Basic: $20/month, covers up to 10,000 monthly visitors.
• Pro: $47/month, supports up to 50,000 monthly visitors.
• Agency: $95/month, designed for up to 150,000 monthly visitors.

Pros	Cons
Intuitive and logical workflow makes setting up pop-ups a breeze.	The drag-and-drop editor may occasionally lag, impacting user experience.
The free trial offers robust features, supported by responsive customer service.	Campaign analytics are somewhat limited, providing only basic data like visitors, views, conversion rates, and conversions.
Adblock detection ensures pop-ups still reach visitors using ad blockers.	Pop-ups can increase page load time, potentially slowing down your website.

A customer experience as per G2 reviews: 

I really like the order and the flow of setting it up, first the creative, next how it gets triggered, and last whom it gets triggered for, it’s very logical. It also behaves exactly as you expect it to.

Mark C.
Fractional CMO

8. BDOW!

BDOW! (formerly Sumo) is a pop-up and form builder tool designed to help generate leads and promote discounts through exit-intent pop-ups. In addition to pop-ups, it also allows you to create welcome mats, smart bars, scroll boxes, and click triggers.

Key features

• Advanced targeting rules
• A/B testing pop-ups
• Multi-website management
• Pre-built templates

Pricing

BDOW! offers four pricing plans:

• Free: $0/month for up to 10,000 monthly visits
• Starter: $12/month
• Plus: $19/month
• Pro: $39/month

Pros	Cons
Smooth integration with platforms like Zapier and WordPress.	Lacks some modern and advanced features found in competitor tools.
The Smartmode setup automates pop-up deployment, making it quick and easy.	Some users have reported challenges with the interface and customer support.
User-friendly interface that simplifies pop-up creation and deployment.	Limited design and template options, especially with the free plan.

A customer review:

BDOW! helps Kaplan promote quizzes, discounts, and other messages to the right students. Forms include:

• Pop-ups
• Smart Bars
• Click Triggers
• Inline Forms

Kaplan
Kaptest.com

9. VWO Insights (On-page surveys) 

VWO Insights is a powerful behavior analytics tool that offers on-page surveys with an exit-intent popup feature. You can easily run NPS and customer feedback surveys using this capability. The intuitive editor allows you to design exit-intent popups and deploy them for specific visitor groups, particular pages, or your entire audience.

This comprehensive tool also provides heatmap analysis, session recordings, and form analytics, giving you a 360-degree view of customer behavior. You can even watch session recordings of respondents while they fill out surveys.

A standout feature is its generative AI capability, which summarizes survey feedback effortlessly, helping you quickly gain valuable insights. Additionally, you can export survey data to data warehouses or customer data platforms (CDPs), allowing your sales team with valuable information to close deals more effectively.

However, VWO Insights doesn’t support launching exit-intent popups for promotional campaigns, email sign-ups, or purchase completions.

Key features

Respondent’s session recordings, conditional branching for follow-up questions, multilingual surveys, Gen AI-based survey creation and survey summary, and visitor segmentation. 

Download Free: Customer Engagement Guide

Pricing

VWO offers straightforward and transparent pricing. Here’s the breakdown:

Free Plan: The VWO Insights – Web Starter plan covers up to 5,000 monthly tracked users (MTU). Perfect for small-scale needs or getting started.

Paid Plans: VWO provides several pricing options tailored to different business requirements, such as session recordings, sharing and download capabilities, advanced filters, and precise targeting.

• Growth Plan: $139 per month (10,000 MTU), billed annually.
• Pro Plan: $329 per month (10,000 MTU), billed annually.
• Enterprise Plan: $775 per month (10,000 MTU), billed annually.

Our client’s words:

The surveys, session recordings & heatmaps features appeal to us the most. Knowledge and customer data are king, and these two features shape our roadmap as to what we prioritize for development and initiatives we work on. At the moment, we are using surveys as the primary source of behavioral insight. This then shapes what the priorities are for features for our customers.

Alice Michael
Group Head Of Ecommerce Operations at APG & Co

You can also take a 30-day full-feature free trial to understand how it can help in achieving your business objectives. 

How to select the best exit intent pop-up tools

There are many factors to consider while selecting the right exit intent software. Here are some of them.

1. Generous free plan

Before investing in any tool, businesses need to ensure it meets their unique needs. A generous free plan lets you test the waters and see if it fits. As your business grows, you can easily upgrade to a paid version. This approach minimizes risk and maximizes confidence.

2. Modern features based on generative AI

Exit-intent pop-up tools with generative AI features can save significant time and reduce manual effort. For example, AI-powered survey summaries eliminate the need to sift through individual responses, cutting hours of work down to minutes. These smart features allow businesses to scale their marketing efforts efficiently without sacrificing quality or accuracy.

3. Ability to deploy different types of exit intent technology pop-ups

An effective exit-intent pop-up tool should cover multiple use cases. Look for one that goes beyond simple lead generation. It should support retargeting campaigns, such as cart abandonment alerts, engage users with interactive games, and promote offers right when they’re about to leave. 

4. Integration capabilities

An exit-intent pop-up tool should seamlessly integrate with your existing MarTech stack. Choose one that connects effortlessly with your CMS, CRM, and email marketing platforms. Smooth integration ensures a cohesive workflow and maximizes efficiency.

5. Privacy compliance

On-site marketing with exit pop-up software is a smart strategy to generate leads and boost visitor engagement. However, it’s essential to choose a tool that complies with privacy regulations like GDPR, HIPAA, and SOC 2. Safeguarding visitor privacy and securing data against leaks is critical for building trust and staying compliant.

Wrapping up

The exit pop-up software mentioned above are among the market leaders, offering robust features to suit various use cases. However, it’s important to remember that pop-ups aren’t just about bombarding visitors with last-minute information as they leave.

Their real purpose? To add value. A well-crafted pop-up should offer something compelling that makes visitors reconsider and choose to stay. Done right, it transforms an exit into an opportunity.

FAQs