Investing in CRO or A/B Testing Software? You (Decision Maker) Must Know This

Investing in CRO or A/B Testing Software? You (Decision Maker) Must Know This

You must have come across A/B testing before. While it might not always have seemed…

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Sharan Suresh

Sharan Suresh

15+ Min Read
Learn How Experts Derive Insights from A/B Test Results

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from…

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Vaishali Jain

Vaishali Jain

7 Min Read
What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek

What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek

The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast (a…

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Nitin Deshdeep

Nitin Deshdeep

10 Min Read
How to Get Top Management Buy-in for a Conversion Rate Optimization Program

How to Get Top Management Buy-in for a Conversion Rate Optimization Program

Conversion Rate Optimization (CRO) is gradually becoming a known concept across enterprises, globally. And, as…

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Nitin Deshdeep

Nitin Deshdeep

10 Min Read
How VWO Affects your Site Speed

How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out…

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Sparsh Gupta

Sparsh Gupta

5 Min Read
The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases

The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases

Ever wondered why “selling” has such a negative connotation about it? Why is it that…

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Sushant Sharma

Sushant Sharma

14 Min Read
Rev Up Your SaaS Website Conversions With These Conversion Rate Optimization Tips

Rev Up Your SaaS Website Conversions With These Conversion Rate Optimization Tips

No matter how useful a SaaS product is, it isn’t worth much if you can’t…

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Nitin Deshdeep

Nitin Deshdeep

9 Min Read
6 Types of Marketing Videos to Increase Your eCommerce Conversions

6 Types of Marketing Videos to Increase Your eCommerce Conversions

We all know that videos are an excellent way to attract visitors and engage your community.…

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Ariel Shemesh

Ariel Shemesh

6 Min Read
[Infographic] 14 Times In Business You Should A/B Test

[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the…

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Mohita Nagpal

Mohita Nagpal

1 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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