19 Best Conversion Rate Optimization Tools And Software to Increase Conversions Rate

19 Best Conversion Rate Optimization Tools And Software to Increase Conversions Rate

Conversion rate optimization (CRO) is incomplete without the right tools. To aid you in your…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
How to Calculate AdWords Profitability for your SaaS Business

How to Calculate AdWords Profitability for your SaaS Business

Google Ads (formerly AdWords) is a core digital marketing channel for most businesses. But how…

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Mohita Nagpal

Mohita Nagpal

3 Min Read
A/B Testing for Big Wins – When You Should Do It & How You Should Do It

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button color tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

8 Min Read
How to Calculate A/B Testing Sample Sizes?

How to Calculate A/B Testing Sample Sizes?

(This post is a scientific explanation of the optimal sample size for your tests to…

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Kees Schippers

Kees Schippers

14 Min Read
A/B Test Duration Calculator [Free Downloadable Excel]

A/B Test Duration Calculator [Free Downloadable Excel]

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In…

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Paras Chopra

Paras Chopra

3 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

The statistics of A/B testing results can be confusing unless you know the exact formulas.…

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Paras Chopra

Paras Chopra

6 Min Read
What You Really Need To Know About The Mathematics Of A/B Split Testing

What You Really Need To Know About The Mathematics Of A/B Split Testing

Recently, I published an A/B split testing case study where an eCommerce store reduced the…

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Paras Chopra

Paras Chopra

5 Min Read
Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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