A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]
Posts By Vaishali Jain
A 4-Fold Approach to Increasing Conversion Rate on your Website
The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]
VWO On-Page Surveys Report 2016 | How Smart Enterprises Gather User Feedback
Gathering qualitative insights from your visitors can go a long way in deciding what to optimize. On-page Surveys or website surveys are one of the most certain ways to solicit such qualitative insights on what users actually think about your website and the areas where you can improve. However, these On-page surveys also need to […]
Why and How Should Enterprises Adopt a Culture of Optimization
Every organization abides by a set of values and beliefs, which prompts the culture within the organization. This organizational culture can be seen as the way in which its members relate to each other, their work, and the outside world in comparison to other organizations. An overwhelming 84% of participants in the Global Culture & […]
How Agencies Should View Conversion Optimization | An Interview with Paul Rouke
This post is part of the CRO interview series by VWO. These were the previous two interviews: Interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast Interview with Tomasz Mazur, Conversion Rate Optimization expert at Peaks & Pies This time around, we got an opportunity to interview the Founder and CEO of PRWD, […]
How “Your Tea” Boosted Revenue by 28% Through Structured Conversion Optimization
An increasing number of companies and agencies are following a structured approach to Conversion Rate Optimization (CRO). Presently, we will be looking at how a tea eCommerce website increased revenue using conversion optimization. About the Company Your Tea is an online tea eCommerce site serving health and lifestyle-focused consumers. Tiny Tea Teatox is one of their largest […]
How to Build a Strong Multivariate Testing Plan That Gets Results
“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B […]
Learn How Experts Derive Insights from A/B Test Results
You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that […]
The Why and How of Prioritizing A/B Testing Hypotheses
Building a strong hypothesis is crucial for testing—no doubt. But what should you do when you have a backlog of potential hypotheses to test? How should you go about deciding which one to test first? Often, organizations do not have a structured approach to conversion rate optimization (CRO) and arbitrarily pick out a hypothesis from […]
A Step-by-Step Approach to Building a Strong A/B Testing Hypothesis
Coming up with an idea that you want to test isn’t tough. Coming up with one that you should test can be. More often than not, optimizers base their testing on intuitions and best practices, eventually yielding unfavorable results. Some others tend to adopt a myopic approach by keeping only a single aspect of the […]
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