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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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VWO Research – eCommerce Consumer Survey Report 2017

With advancements in technology, the eCommerce sector has seen a major shift in its strategies over the years. As an eCommerce business, you may be facing many challenges, owing to these shifting paradigms. Whether it is fighting the competition, reducing cart abandonment, or dealing with multiple sellers, the challenges can be multifaceted. In this report, […]

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]

How to Build a Strong Multivariate Testing Plan That Gets Results

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B […]

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that […]

The Why and How of Prioritizing A/B Testing Hypotheses

Building a strong hypothesis is crucial for testing—no doubt. But what should you do when you have a backlog of potential hypotheses to test? How should you go about deciding which one to test first? Often, organizations do not have a structured approach to conversion rate optimization (CRO) and arbitrarily pick out a hypothesis from […]

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