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VWO Research – eCommerce Consumer Survey Report 2017

With advancements in technology, the eCommerce sector has seen a major shift in its strategies…

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Vaishali Jain

Vaishali Jain

3 Min Read

VWO On-Page Surveys Report 2016 | How Smart Enterprises Gather User Feedback

Gathering qualitative insights from your visitors can go a long way in deciding what to…

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Vaishali Jain

Vaishali Jain

3 Min Read

Why and How Should Enterprises Adopt a Culture of Optimization

Every organization abides by a set of values and beliefs, which prompts the culture within…

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Vaishali Jain

Vaishali Jain

6 Min Read

How Agencies Should View Conversion Optimization | An Interview with Paul Rouke

This post is part of the CRO interview series by VWO. These were the previous…

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Vaishali Jain

Vaishali Jain

11 Min Read

How “Your Tea” Boosted Revenue by 28% Through Structured Conversion Optimization

An increasing number of companies and agencies are following a structured approach to Conversion Rate…

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Vaishali Jain

Vaishali Jain

5 Min Read

How to Build a Strong Multivariate Testing Plan That Gets Results

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B…

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Vaishali Jain

Vaishali Jain

6 Min Read

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from…

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Vaishali Jain

Vaishali Jain

7 Min Read

The Why and How of Prioritizing A/B Testing Hypotheses

Building a strong hypothesis is crucial for testing—no doubt. But what should you do when…

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Vaishali Jain

Vaishali Jain

8 Min Read

A Step-by-Step Approach to Building a Strong A/B Testing Hypothesis

Coming up with an idea that you want to test isn’t tough. Coming up with…

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Vaishali Jain

Vaishali Jain

8 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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