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Price Comparison Information on eCommerce Store Increased Conversions by 10%

This case study is written by George Harris, Director of eCommerce at Paperstone.co.uk. Paperstone uses Visual Website Optimizer to optimize their website and this post explains how they increased sales by showing visitors that products on Paperstone were cheaper than their competitors. Office Supplies eCommerce overview (UK) The UK online office supplies market is dominated […]

Remove Distractions to Reduce eCommerce Cart Abandonments (CRO case study)

Founded in 1992, nameOn is Scandinavia’s leading supplier in personalized gifts with embroidery. In June 2013, they launched an A/B test using Visual Website Optimizer on their “Cart” page. Test was performed on their Swedish website www.nameon.se. Foundation nameOn signed up to Visual Website Optimizer to conduct a series of A/B tests. Using data in […]

Facebook Login Reduces Ecommerce Sales (Case Study)

It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook […]

Convince management to adopt A/B testing through easy wins

Since adding a prominent Call To Action (CTA) buttons is one of the favorite tricks of conversion optimization specialists and marketers worldwide, I’m going to give a different twist to this case study. Instead of just showing you the mind-blowing results one smartly placed CTA can have on your growth, we’ll talk about how you […]

3 Ways to Increase Conversions Using Heatmaps

Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show […]

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