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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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3 Ways to Increase Conversions Using Heatmaps

Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show […]

Seven A/B testing mistakes you need to stop making in 2013

We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here’s a quick recap […]

[New Feature] A/B testing for Mobile and Tablet websites

We’re mighty excited to announce  that Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency” plan and above can now optimize their mobile landing pages and websites just as they would do for their desktop visitors. Visual […]

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