Hailing from a humanities background, I stumbled into the world of products that scream innovation and into the world of marketing. I'm a Brand Marketer on the weekdays and on weekends, a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.
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Ian Freed was devastated. He was at the helm of a product experiment that cost…
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Google Chrome and Mozilla Firefox have recently made changes to permission prompts for web push…
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VWO Visual Editor now comes packed with a customizable widget library to help you easily…
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An A/A test pits two exactly identical pages against each other instead of two different…
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1 Billion monthly active users, half of which use Instagram daily. Predominantly below 35 years…
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Experimentation has been the cornerstone of all successful organizations. But many fall prey to the…
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