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Amplía el poder de VWO al integrarlo con tu tecnología
Entendemos perfectamente lo tedioso que resulta trabajar con plataformas independientes y la reticencia que suscita empezar a utilizar una nueva herramienta tecnológica. Estamos aquí para ayudarte. Integrar VWO con un software de terceros te permite trasladar los datos obtenidos en los tests a una solución externa. Además, también permite disponer de los datos ofrecidos por dicha herramienta para segmentar campañas. Por ejemplo, es posible emplear los datos demográficos extraídos de distintas DMP para mostrar variaciones específicas. Este proceso ofrece la posibilidad de controlar de cerca los tests para obtener insights más completos sobre tu empresa y, de esta forma, mejorar el targeting.
Integración óptima con las principales plataformas tecnológicas
VWO se integra perfectamente con herramientas de análisis web como Adobe Analytics o Google Analytics para favorecer la integración de tus datos.
Además, disponemos de plugins para sistemas de gestión de contenidos como WordPress o plataformas de eCommece como Shopify, lo cual facilita enormemente la instalación del código de VWO para que puedas empezar a optimizar tu sitio web.
6sense
6sense is a predictive prospect analysis and lead scoring software that gathers data on your prospective buyers, analyzes their requirements, and predicts their behaviour across various stages of the buyer journey.
AT Internet
AT Internet analytics suite is equipped with an ultra-powerful infrastructure that delivers data of unparalleled accuracy.
Acquia DAM
Acquia DAM simplifies how content is organized, accessed, and delivered across digital experiences.
Adobe Analytics
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.
Albacross
Albacross is the Revenue Acceleration platform that gives you an unparalleled power to capture companies’ demand and accelerate your revenue.
Amazon S3
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services that provides object storage through a web service interface.
Amplitude
Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers.
BigCommerce
BigCommerce is a public technology company and provides a SaaS ecommerce platform.
BigQuery
BigQuery is a cloud-based data warehousing and analytics platform by Google, designed for large-scale data processing with SQL-like queries and real-time analytics.
Bizible
Bizible is a marketing attribution & planning software that unifies behavioral and ad data with sales outcomes and machine learning.
BlueConic
BlueConic's customer data platform liberates your first-party data so you can orchestrate individualized experiences in every customer lifecycle stage.
Braze
Braze is a customer engagement platform that focuses on enriching digital experience through your website. It allows you to personalize customer journeys and fortifies customer retention.
CallTrackingMetrics
CallTrackingMetrics is a software as a service company providing All-in-One Call Tracking & Contact Center Solution.
Clearbit
Clearbit is the marketing data engine for customer interactions. It allows identifying future prospects and personalizing every single marketing and sales interaction.
Contentful
Contentful is the API-first content management platform to create, manage and publish content on any digital channel.
Contentsquare
Contentsquare empowers brands to build better digital experiences.
Demandbase
Demandbase is a targeting and personalization platform for business-to-business companies.
Drupal
Drupal is an open source CMS platform for building amazing digital experiences
Econda
Econda offers first class data analysis, shop personalization, artificial intelligence and best possible data protection.
FullStory
FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools
Glassbox
Glassbox is a digital experience platform that gives extensive insights into user behavior and interaction on websites and mobile apps. The session recordings, heatmaps, and text-based session searches offer an in-depth analysis of user journeys.
Google Analytics 4
Google Analytics 4 is a free web analytics tool offered by Google to help you analyze your website and mobile app(s) traffic.
Google Analytics Classic
Google Analytics Classic refers to the previous generation of Google Analytics.
Google Cloud Storage
Google Cloud Storage is a RESTful online file storage web service for storing and accessing data on Google Cloud Platform infrastructure.
Google Tag Manager (GTM)
Google Tag Manager delivers simple, reliable, easily integrated tag management solutions — for free.
Google Universal Analytics
Google Universal Analytics is a free web analytics tool offered by Google to help you analyze your website and mobile app(s) traffic.
Heap
Heap is a smarter way to do Product Analytics, giving PMs auto-captured, actionable customer data for true product innovation.
HubSpot
HubSpot offers a full platform of marketing, sales, customer service, and CRM software
Joomla!
Joomla! is the mobile-ready and user-friendly way to build your website. Joomla code is open-source and developed by Open Source Matters
Kissmetrics
Analyze, segment and engage all in one place with easy to read reports and friendly user interface.
Lytics
Lytics decision engine uses machine learning to interpret your customers needs and help marketers deliver timely, relevant communications across multiple channels.
Magento
Magento is a popular open-source e-commerce platform. Magento is owned by Adobe corporation.
Marketo
Marketo Engage uses in-depth profiles, real-time behavioural and demographic data and the power of AI to personalised web experiences, landing pages, emails and more.
Matomo
Matomo (formerly Piwik) is a web analytics platform that enables comprehensive tracking and analysis of user behaviour, empowering data-driven optimizations for your website. It is a free, open source application that seamlessly integrates with VWO.
Microsoft Clarity
Clarity by Microsoft is an advanced web analytics platform that offers businesses insights into user interactions and behavior. It provides additional features like JavaScript error tracking and Click-to-reveal along with session recordings and heatmaps.
Miva
The most flexible & secure ecommerce software on the market.
Mixpanel
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
MoEngage
MoEngage is a platform that helps build customer-centric websites that foster customer delight. It facilitates insights-led customer engagement through its impactful analysis and segmentation features.
Piano
Piano Analytics, a privacy-centric platform, stores and processes visitor data while excluding cross-site information for enhanced privacy.
PrestaShop
PrestaShop is a freemium, open source e-commerce platform. The software is published under the Open Software License.
RudderStack
RudderStack is an open-source, warehouse-first customer data platform (CDP) that builds your CDP on your data warehouse for you.
Salesforce
Salesforce.com is a cloud-based customer relationship management (CRM) software solution for sales, service, marketing, collaboration, analytics.
Salesforce Commerce Cloud
Salesforce Commerce Cloud, previously known as Demandware, is a user-friendly and seamless e-Commerce platform
Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data.
Shift4Shop
Shift4Shop is a feature-rich ecommerce platform serving businesses of all sizes in a wide range of industries.
Shopify
Shopify is a popular E-Commerce Platform that helps you to Sell Online, on Facebook, or in person.
Slack
Slack is a collaboration hub that connects people, information, and tools to streamline workflows.
Snowflake
Snowflake is a cloud-based data warehousing platform for scalable, high-performance data storage, processing, and analytics. It supports structured and semi-structured data and enables secure data sharing with an intuitive SQL interface.
Snowplow
Snowplow is an enterprise-strength marketing and product analytics platform.
Tealium
Tealium is a customer data platform (CDP) empowering real-time audience engagement.
Triblio
The ABM platform and expertise to scale account targeting for pipeline growth
WhatConverts
WhatConverts brings you a complete lead tracking & reporting solution for marketers. One place to track ALL leads.
Woopra
Enabling teams to visualize, collaborate and grow effortlessly through data drives who we are and everything we do.
WordPress
WordPress is a worlds most popular free and open-source content management system.
ZoomInfo
ZoomInfo is a predictive prospect analysis and lead scoring software that gathers data on your prospective buyers, analyzes their requirements, and predicts their behaviour across various stages of the buyer journey.
mParticle
mParticle is an advanced customer data platform that enables businesses to efficiently unify and analyze customer data from different digital sources like websites and mobile apps. It can be used to create segments based on user attributes and behaviors.
Consigue informes más exhaustivos gracias a la inteligencia ofrecida por las dimensiones personalizadas
Es posible que todos los visitantes de tu sitio web dispongan de atributos únicos que los diferencien del resto. VWO recopila de forma automática los atributos estándar como la ciudad o el país del usuario, el dispositivo desde el que ha accedido al sitio web, etc.
Sin embargo, es posible que te interese realizar el seguimiento de otro tipo de datos de los visitantes de tu web, como el color de su coche, su deporte favorito, su categoría de ingresos, sus idiomas o cualquier otro elemento que resulte relevante para tu empresa.
Las dimensiones personalizadas permiten segmentar fácilmente los datos de tus procesos de investigación y testing mediante el envío de datos personalizados a VWO. Por ejemplo, es posible que una aplicación de SaaS quiera agrupar las grabaciones de los visitantes o los heatmaps según el tipo de plan de cada uno de ellos para identificar posibles similitudes entre sus patrones de uso. De esta forma, podrán reforzar su oferta de productos o decidir en qué funciones trabajarán a continuación con las cuentas de otros planes. The test report can be used to compare test performance with historical data by gender.
Crea tu propia integración con la API Rest de VWO
Nuestra API para clientes permite que los desarrolladores adapten el comportamiento de VWO a sus necesidades. Por ejemplo, pueden usarla para iniciar, detener o pausar los tests de forma automática sin tener que ingresar en la cuenta de VWO de forma repetida. Además, tienes la posibilidad de integrar los informes de VWO en los paneles internos de tu empresa.
VWO ofrece una lista de API muy completa que puedes emplear para crear paneles e integraciones personalizados.
Consultar documentación sobre la API de VWOSolicita una integración personalizada
Estamos continuamente buscando formas de ayudarte a crear la mejor experiencia digital para tus visitantes. ¿No encuentras tu integración en la lista? ¡No te preocupes! Ponte en contacto con nosotros y encontraremos la que mejor se adapte a tus necesidades.
Ofrece experiencias increíbles. Crece más rápido, y empieza ya.
VWO realiza tests A/B tan disruptivos y con una calidad tan por encima de la de Google que solo puedo estar contento con ellos.
De confianza para miles de marcas líderes
