Driving growth via experimentation and personalizationHere’s a glimpse of how we enable your growth as we grow our Experience Optimization platform.
Latest from our world of optimization
Data management, growth marketing, and more
We are in the business of growth. Growth of our customers, products, and, teams alike. Having grown our product stack with additions like VWO Personalize and VWO Data360, we are now more poised than ever to help you scale your optimization program. This evolution from an experimentation toolkit to an integrated experience optimization platform blessed us with a whole lot of learnings, stories, and upgrades. So we thought of sharing some of them in this month’s newsletter.
Our growth marketers compiled an Experimentation Checklist for you
Yes, at VWO, we actively use our own platform for our growth marketing. Having learned from hundreds of experiments that incrementally and drastically improved our KPIs, we documented our learnings. No matter if you’re a novice or a pro at CRO, follow this step-by-step checklist to curve roadblocks, crunch your go-live timeline, and scale your optimization program with certainty.
Managing disconnected data from myriad sources and teams can get rather cumbersome. Especially when you need that data readily and quickly. VWO Data360 bridges that gap. By bringing diverse datasets from anywhere and stitching them together to give a unified view of your visitors on one platform.
Push experimentation data to super-charge your marketing stack
VWO grew its integration cadence with the addition of Braze, MoEngage, Contentsquare, and GA4 (Google Analytics). You can now use experimentation data to fine-tune your reporting and campaign analysis, deepen visitor segmentation, and power high-impact marketing campaigns. While MoEngage and Braze can use data from VWO to release targeted omnichannel engagement campaigns, GA4 and Contentsquare can feed on that data to produce hyper-segmented campaign reports.
How to deliver delightful experiences with VWO Personalize
Every customer’s desires and buying behavior are unique. Why should their buying journey be the same? Join this webinar to know how you can target and deliver personalized experiences for your customers at key touch points in their journey.
The success of any personalization strategy rests on a multitude of factors. What types of customer data do you have available? How would you personalize buying journeys across different touchpoints for different segments? How do personalization best practices vary from industry to industry? Here’s an article to answer these very questions and help you build your high-impact personalization program using VWO Personalize.
Watch Daniel, a growth marketing veteran, unfold how personalization actually works, how to build a Golden Profile, and how to translate personalization strategy into action using real-world examples from ALDI, Domino’s Pizza, and Opel.
Nitish, Growth Manager at Australia-based Yellow, is an avid user of VWO. In this short video, he shares why VWO is his go-to experimentation platform. We are thrilled to be a part of Yellow’s growth journey and wish to keep helping them deliver key outcomes.
Starting experimentation and scaling to personalization
Hear Sarah Fruy, a seasoned marketer with close to two decades of experience, in an interactive webinar where she covers how to build an experimentation program that scales your personalization strategy.
A growth mindset is among the most valuable assets for a digital business. As for us, that mindset is fuelled by our thirst to help you amplify your optimization program and achieve your business goals. Want to know if your experience optimization strategy is aligned with your growth?