Data is the backbone of making smart business decisions, but with so much information available, it can be challenging to determine what’s most important. That’s where performance reporting software steps in. These tools help you track, analyze, and visualize key metrics to make data-driven decisions that drive success.

In this post, we’ll explore 7 of the top performance reporting software options and share guidance on how to select the best option for your business. Let’s dive in!

What is performance reporting software?

Performance reporting software is a tool that provides businesses with a structured way to measure progress, interpret key metrics, and present insights. It lets you collect data from multiple sources, generate reports, and visualize insights in dashboards, helping organizations make informed data-driven decisions.

7 Best performance reporting software: Quick glimpse

• VWO
• Semrush
• Hootsuite
• DashThis
• Mixpanel
• Metrilo
• Whatagraph

Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.

7 Top performance reporting tools and software

1. VWO

VWO is a conversion optimization platform that provides behavior analytics that helps businesses understand user journeys and pinpoint conversion roadblocks to optimize websites and mobile apps. With its all-in-one features, it integrates surveys, behavior analytics, and form optimization, offering a complete solution to enhance usability and increase conversions.

Performance reports with VWO:

Heatmaps: Heatmaps help identify how visitors interact with a webpage, showing where they click and whether important CTAs or links receive enough attention. By analyzing reports like Clickmap, Scrollmap, ClickArea, and Element List, you can optimize the placement of key CTAs and links based on visitor behavior.

The Heatmaps Dashboard allows you to generate and manage heatmap reports, create observations, and track activities over time with the timeline feature. You can view heatmaps for specific URLs or multiple pages using URL patterns and segment reports by visitor groups, behaviors, and date ranges. This helps identify engagement issues and optimize your website’s design to boost conversions.

Testimonial

VWOs integrated heat/clickmaps and reporting make it extremely easy for us to convey a clear message of success to our clients.

By Benjamin Dandurand, Operations Manager, Media Contour

Session Recordings: VWO’s session recordings capture how visitors interact with your website, tracking their mouse movements, clicks, and scrolling patterns.

The Session Recording Dashboard lets you view and manage these recordings, offering the ability to filter by visitor segments, date ranges, and report-specific filters. You can also create customized views to focus on specific interactions, save important recordings, and share or download them for further analysis. 

Funnel reports: The Funnels Dashboard in VWO allows you to track and manage all your funnels, providing detailed insights into visitor progress and conversion rates. You can create, modify, or delete funnels, adding or removing goals to refine the tracking process. The dashboard enables filtering and sorting based on various criteria like funnel name, status, or labels, allowing for easy access to important funnels. Additionally, you can start, pause, pin, and view detailed reports of each funnel to track performance and make data-driven decisions.

Survey reports: Surveys allow you to engage with website visitors and gain valuable insights into their experience. The reports provide detailed respondent data, which can be filtered using the Visitor Segment filter. 

Additionally, you can get AI-generated summaries of survey reports with insightful reports and actionable suggestions—no need to manually sift through responses. Copilot does it for you in minutes.

Insights dashboard overview

The Insights Dashboard provides a comprehensive view of visitor interactions across different pages and segments, along with easy links for prompt action. 

It tracks behaviors like ‘rage clicks’ and ‘dead clicks,’ which contribute to the friction score, helping you identify usability bottlenecks. Assess the impact of website updates, refine experiences using data-driven insights, and detect pages with lower experience scores for targeted improvements. 

The dashboard also highlights segments with poor experience scores, allowing you to investigate further through relevant recordings and heatmaps. Additionally, it offers a quick overview of form performance and a summary of ongoing surveys.

Testimonial

VWO’s reporting capabilities have helped our team overcome pain points by providing detailed insights into user behavior and test performance. The platform’s intuitive dashboards and customizable reports make it easy to track key metrics, spot trends, and pinpoint areas of improvement.

By Megan A, Senior Conversion Rate Optimization Specialist, Fleetio

Test reports: They provide real-time impact insights based on Bayesian statistics, ensuring more accurate reporting of test results by correcting for peeking and multiple testing errors. You can filter reports by predefined or custom segments, customize the view, and display them as tables or graphs for easier interpretation.

Now with VWO Copilot, report segmentation for slicing and dicing data is easier than ever. Instead of manually sorting through data to find the best-performing segments, AI does the work for you. Just describe the segment you need, and Copilot generates it with test results. You can even save and reuse segments, making future analyses faster and more efficient.

Additional features

Integrations, Form Analytics, Segmentation, No-Code Editor, VWO Copilot, AI-powered Heatmap Generator, Advanced Targeting

Pricing

• Free trial: 30 days for all features.
• Free: For up to 5k MTUs.
• Paid: Starts from $199/month, billed annually.

Take advantage of VWO’s robust features and reporting dashboards with a 30-day free trial, and begin optimizing your website with data-driven insights today.

2. Semrush

Semrush is an all-in-one marketing platform that boosts online visibility and provides deep marketing insights. It offers a wide range of tools and reports for SEO, PPC, social media marketing, keyword research, competitive analysis, PR, content marketing, campaign management, and data-driven decision-making.

Performance reports with Semrush:

The SEO Dashboard provides a quick snapshot of a project’s SEO performance. It includes widgets that pull key data from Semrush tools, covering SEO & Traffic Insights, Backlink Analysis, Site Performance, Advertising & Listings, Social Media Monitoring, and third-party integrations. Marketers can track rankings, analyze backlinks, monitor site health, manage ads, and oversee social media from one place.

Features

On-page SEO, Link Building, Backlink Analytics, Site Audit, Competitor SEO Analysis, Organic Traffic Insights, Keyword Research, Market Analysis, Rank Tracking

Pricing

• Free: Create and manage one project, with a limit of 10 analytics reports per day.
• Paid: Starts from $117/month, billed annually.

Pros & cons

Pros:

• The Listing Management tool offers an affordable and efficient way for businesses to keep their online listings accurate and up-to-date.
• It offers a fast and simple setup, making it easy to manage multiple locations without losing track.

Cons:

• Its high pricing makes it less accessible for small businesses, as some tools feel overpriced compared to more affordable alternatives.

Alternatives: Ahrefs, Moz Pro

3. Hootsuite

​Hootsuite is a comprehensive tool that provides in-depth insights into your social media performance across multiple platforms, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube.

Performance reports with Hootsuite:

The analytics dashboard presents a clear overview of key metrics, helping users monitor social media performance from a single interface. 

It offers pre-built reports for quick insights into audience growth, engagement, and multi-network performance, while custom reports let users tailor data views. It also provides paid vs. organic performance reports to assess ad effectiveness and competitive benchmarking reports to compare performance against competitors. Reports can be customized, scheduled, and shared for ongoing tracking and decision-making.

Features

Social Listening, Custom Reports, Sentiment Reporting, Report Scheduling and Exporting, Social Ads Analytics, Industry Benchmarks

Pricing

• Free trial: 30 days for all paid plans.
• Paid: Starts at $149/month, billed annually.

Pros & cons

Pros:

• Hootsuite consolidates all inboxes in one place, saving time and making it easier to manage client messages without switching platforms.
• It is user-friendly and provides valuable insights on the best times to post and on social media analytics.

Cons:

• Hootsuite’s interface could be more modern and visually updated.
• The scheduling limit can be restrictive, making it difficult to plan and schedule a full week’s content in advance.

Alternatives: Sprout Social, Zoho Social

4. DashThis

DashThis is a marketing reporting tool that consolidates data from multiple sources like Google Analytics, social media platforms, and advertising campaigns into customizable, visually engaging dashboards.

With preset templates, widgets, and widget bundles for e-commerce, SEO, marketing, and GA reports, DashThis allows you to quickly create and share comprehensive, visually appealing reports, simplifying the reporting process for both marketers and digital agencies.

Performance reports with DashThis:

DashThis offers an all-in-one dashboard that simplifies visualizing digital marketing results with automatic updates, eliminating the need to manually fetch data from multiple platforms. It provides three types of dashboards: Periodic Dashboards for snapshots over set intervals, Rolling Dashboards for continuous real-time updates, and Campaign Dashboards for tracking specific marketing initiatives with detailed performance analysis.

Features

Custom Dashboard Templates, 30+ Integrations, Drag-and-Drop Widgets, CSV File Upload, Multi-Integration Dashboards

Pricing

• Free trial: 15 days on all plans; 10 dashboards.
• Paid: Starts from $42/month, billed annually.

Pros & cons

Pros:

• It meets the needs of various target audiences, including small business owners and freelancers.
• The user-friendly interface allows quick data visualization and integrates multiple sources in one place.

Cons:

• The pricing can be on the higher side for smaller teams.
• Some advanced features are tricky to set up without prior knowledge.

Alternatives: Databox, Looker Studio

5. Mixpanel

Mixpanel is a product analytics platform that helps you gain deeper insights into customer behavior and your product’s performance. By tracking user engagement, it enables you to analyze data through interactive reports, allowing easy querying and visualization of results. The platform is built around three core elements- Events, Users, and Properties- offering a comprehensive view of your product’s user interactions.

Performance reports with Mixpanel:

Mixpanel provides various report types to help analyze user behavior and product performance. Insights allow you to visualize data trends, while Funnels track conversion rates and highlight where users drop off. Retention measures long-term engagement, and Flows show the most common paths users take through your product. Dashboards bring these reports together, offering a unified view of key metrics so you can easily track and monitor performance in real-time.

Features

Alerts, Custom Events, Sessions Replays, Cohort Analysis, Anomaly Detection, Customizable Templates, Ranges & Filters

Pricing

• Free: Forever for up to 1M events/month.
• Paid: The Growth plan is free up to 1M events/month; $0.00028/event afterward.

Pros & cons

Pros:

• Mixpanel offers a simple, user-friendly UI, making event tracking and analytics easy without a steep learning curve.
• Data can be exported in multiple formats, and the API allows seamless extraction for in-depth user behavior analysis.

Cons:

• The free plan now has a reduced event limit, which may be a concern for growing businesses, while the paid plans are set at a higher price point
• The data export API could be improved by offering more customization options.

Alternatives: Heap, Fullstory

6. Metrilo

Metrilo is a growth platform for eCommerce brands that provides eCommerce analytics to track marketing performance. It automatically reports on campaigns, engagement, and sales attribution, helping store owners monitor channels, referrals, influencers, and coupon codes to optimize spending and identify sales drivers.

Performance reports with Metrilo:

Metrilo’s real-time dashboard highlights key eCommerce performance indicators for the selected period (default: last 7 days). It tracks visitors, revenue, and orders, including the top 5 sources for each. The dashboard also shows overall eCommerce conversion rates and conversion rates by device, along with the best-performing products, which can be sorted by views, purchases, or conversion rate.

Additionally, product management reports track views, purchases, and abandonment rates, while correlation reports reveal which products are commonly bought together. Metrilo’s pre-set funnel reports automatically map out the customer journey, helping identify and fix conversion issues easily.

Features

Filtering & Segmentation, Automated Emails, Growth Assistant, Conversion Funnels, Revenue Breakdowns, Cohort Comparisons, Marketing Performance Reporting

Pricing

• Free trial: 14 days for all features included.
• Paid: Starts from $165/month, billed annually.

Pros & cons

Pros:

• Metrilo helps small businesses by generating valuable reports and uncovering lost revenue opportunities.
• It connects sales data with actionable strategies like email automation, feedback, CRM, and tailored offers, all from one platform.

Cons:

• The interface occasionally lags when generating data sets based on queries.
• It would be beneficial to receive recommendations and insights on optimizing product usage.

Alternatives: Klaviyo, Geckoboard

7. Whatagraph

Whatagraph is an all-in-one marketing platform that streamlines data workflows by replacing complex tools. It offers 50+ native integrations with social media, paid ads, email, SEO, CRM, and more, consolidating all marketing data in one place. With easy setup and management, it provides a reliable, user-friendly hub for teams to handle complex data efficiently.

Performance reports with Whatagraph:

Whatagraph simplifies data visualization by directly connecting data from multiple sources to your reports, ensuring accuracy and eliminating broken connections. With AI-driven insights, you can consolidate all your top performance data, KPIs and metrics, and cross-channel insights in one place, generating live, white-labeled reports in minutes and quickly taking action for campaign optimization.

Features

Live Dashboards, Data grouping, Aggregation, Data Management, Custom Widgets

Pricing

• Pricing details are not listed on the website.

Pros & cons

Pros:

• Whatagraph is quick to use, and creating new reports is effortless with a wide range of channel integrations.
• It is flexible and user-friendly, making it easy to add users, create sources, and design custom widgets.

Cons:

• Reports may reload during presentations, which can be frustrating, especially with a poor network connection.
• The pricing is on the higher side, which may not be ideal for everyone.

Alternatives: AgencyAnalytics, Supermetrics

Summary – Performance reporting software

Software Name	Features	Pricing
VWO	Heatmaps, Session Recordings, Surveys, Funnels, Testing, Integrations, Form Analytics, Segmentation, No-Code Editor, VWO Copilot, AI-powered Heatmap Generator, Advanced Targeting	Free trial: 30 days for all features. Free: For up to 5k MTUs. Paid: Starts from $199/month, billed annually.
Semrush	On-page SEO, Link Building, Backlink Analytics, Site Audit, Competitor SEO Analysis, Organic Traffic Insights, Keyword Research, Market Analysis, Rank Tracking	Create and manage one project, with a limit of 10 analytics reports per day. Paid: Starts from $117/month, billed annually.
Hootsuite	Social Listening, Custom Reports, Sentiment Reporting, Report Scheduling and Exporting, Social Ads Analytics, Industry Benchmarks	Free trial: 30 days for all paid plans. Paid: Starts at $149/month, billed annually.
DashThis	Custom Dashboard Templates, 30+ Integrations, Drag-and-Drop Widgets, CSV File Upload, Multi-Integration Dashboards	Free trial: 15 days on all plans; 10 dashboards. Paid: Starts from $42/month, billed annually.
Mixpanel	Alerts, Custom Events, Sessions Replays, Cohort Analysis, Anomaly Detection, Customizable Templates, Ranges & Filters	Free: Forever for up to 1M events/month. Paid: The Growth plan is free up to 1M events/month; $0.00028/event afterward.
Metrilo	Filtering & Segmentation, Automated Emails, Growth Assistant, Conversion Funnels, Revenue Breakdowns, Cohort Comparisons, Marketing Performance Reporting	Free trial: 14 days for all features included. Paid: Starts from $165/month, billed annually.
Whatagraph	Live Dashboards, Data grouping, Aggregation, Data Management, Custom Widgets	Pricing details are not listed on the website.

How to choose the best performance reporting tool?

To choose the best performance reporting tool, it’s essential to keep the following factors in consideration:

1. Define your objectives and organizational needs

To choose the best performance reporting tool, start by clearly understanding your business goals, the audience for the reports, and your team’s specific requirements.

• Identify your reporting goals (e.g., track KPIs, analyze trends, improve areas) to ensure the tool provides relevant data for your specific needs. For example, basic metric reporting won’t be sufficient if you require deeper insights into user behavior.
• Choose a reporting tool that offers multiple formats to ensure data is easily understood by all—whether through number-filled tables for analysts or visual graphs for quick insights.
• Assess the data sources you need to connect (e.g., databases, APIs, spreadsheets) to avoid manual workarounds and ensure real-time, accurate data flows.
• Consider your team’s workflow preferences (e.g., collaboration or independent work) to select a tool that enhances productivity and productivity rather than complicating processes.
• Determine how often reports are needed (e.g., weekly, monthly, ad-hoc) to choose a tool that collects data in real-time, ensuring up-to-date insights with minimal manual effort.
• Ensure the tool fits within your budget and can scale with your data so it remains valuable as your business grows, rather than requiring frequent replacements.

2. Key features to look for

The right tool should offer a set of key features that align with your reporting needs, ensuring it provides value and enhances your workflow.

• Data visualization: Clear and understandable charts, graphs, and dashboards.
• Data integration: Ability to connect with various data sources (internal and external).
• Customization: Flexible reporting tailored to your needs.
• Ease of use: A user-friendly interface to ensure smooth adoption.
• Collaboration: Features that support sharing and working together on reports.
• Automation: AI-supported features to streamline data collection and report generation.
• Security: Comprehensive measures to protect confidential data.
• Scalability: The tool should handle growing data and user needs.
• Integrations: Seamless compatibility with existing tech stack.
• Reporting formats: Options for static, interactive, or live reports.
• Templates: Pre-built templates to simplify report creation.

3. Evaluate and compare tools

Once you’ve identified your needs and key features, evaluating and comparing different tools will help you make a more informed decision.

• Reviews and case studies: Read feedback from other users for insights into the tool’s effectiveness.
• Demos and trials: Test out tools through free trials or demos.
• Compare features and pricing: Make a comparison chart to evaluate different tools.

Choosing the right performance reporting software is crucial for gaining valuable insights and optimizing business strategies. With the right business intelligence tool, you can streamline data analysis, improve decision-making, and drive growth for your business.

FAQs