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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Debunking the Social Proof myth

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion […]

Behavioral Targeting: the most underused technique in today’s marketing

We recently launched geo-behavioral targeting feature in Visual Website Optimizer. (We also launched usability testing module; our vision is to offer all tools and techniques a marketer would need for conversion rate optimization). People use A/B testing, multivariate testing, analytics and usability studies for improving sales and conversions. However, I feel behavioral targeting is massively […]

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