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Launching a free VWO Testing plan – the best alternative for Google Optimize users
4 Min Read

Launching a free VWO Testing plan – the best alternative for Google Optimize users

Sparsh Gupta

Sparsh Gupta

CDP vs DMP: What is the difference and Which one do you need?
11 Min Read

CDP vs DMP: What is the difference and Which one do you need?

Pratyusha Guha

Pratyusha Guha

How to Measure Personalization Success: The Key Metrics
9 Min Read

How to Measure Personalization Success: The Key Metrics

Ketan Pande

Ketan Pande

A/B Testing in Reel Life
5 Min Read

A/B Testing in Reel Life

Siddhartha Kathpalia

Siddhartha Kathpalia

Conversion Rate Optimization – The Plug to a Leaky Bucket
7 Min Read

Conversion Rate Optimization – The Plug to a Leaky Bucket

Ketan Pande

Ketan Pande

5 Marketing Strategies To Grow Your Business During a Recession
10 Min Read

5 Marketing Strategies To Grow Your Business During a Recession

Pratyusha Guha

Pratyusha Guha

The Impact of a Cookieless Future on A/B Testing
9 Min Read

The Impact of a Cookieless Future on A/B Testing

Mareen Cherian

Mareen Cherian

What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?
11 Min Read

What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?

Pohan Lin

Pohan Lin

How To Go From Zero to One in Your Server-Side Experimentation Journey
14 Min Read

How To Go From Zero to One in Your Server-Side Experimentation Journey

Niti Sharma

Niti Sharma

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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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