Flywheel Marketing: The New Growth & Revenue Model for Businesses

Flywheel Marketing: The New Growth & Revenue Model for Businesses

Unlike the funnel that puts customers as an afterthought in a marketing and sales strategy,…

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Kevin Payne

Kevin Payne

8 Min Read
How To Boost Lead Generation Using Content Marketing

How To Boost Lead Generation Using Content Marketing

Any successful lead generation program, even when backed by the most advanced marketing technologies, can…

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Astha Khandelwal

Astha Khandelwal

13 Min Read
Get your A-Game Up with These 8 Effective Lead Conversion Strategies

Get your A-Game Up with These 8 Effective Lead Conversion Strategies

The notion that building a fancy looking website and investing into marketing activities are more…

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Angelina Gil

Angelina Gil

7 Min Read
How to Improve Website Readability? 7 Ways for 2024

How to Improve Website Readability? 7 Ways for 2024

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

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Nida Zehra

Nida Zehra

11 Min Read
3 Most Important eCommerce Metrics: AOV, CR, and RPV

3 Most Important eCommerce Metrics: AOV, CR, and RPV

When tracking metrics for eCommerce sites, it’s important to understand that metrics simply show symptoms,…

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Shanaz Khan

Shanaz Khan

9 Min Read
The Psychology of Colors in Marketing & Impact on Conversions

The Psychology of Colors in Marketing & Impact on Conversions

Colors are one of the most powerful visual cues to draw someone’s immediate attention and…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read
8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

So you’ve recently set up a flashy eCommerce store. That’s terrific! However, to build brand…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
Must-Have Instagram Marketing Tools To Grow Your Business

Must-Have Instagram Marketing Tools To Grow Your Business

1 Billion monthly active users, half of which use Instagram daily. Predominantly below 35 years…

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Mani Makkar

Mani Makkar

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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