Strategic Splits: A Guide to A/B Test Segmentation

Strategic Splits: A Guide to A/B Test Segmentation

“105% uplift in click-through rate!” It’s not uncommon to anticipate growth in A/B testing. But…

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Ketan Pande

Ketan Pande

13 Min Read
eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

The product page is the most crucial page on your eCommerce website. This is where…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

Struggling because your free trial and demo request forms aren’t delivering the leads you want?…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
6 B2B Content Ideas to Increase Conversions

6 B2B Content Ideas to Increase Conversions

Think about the products and services you are using to run your business. How did…

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Ketan Pande

Ketan Pande

11 Min Read
Experimentation Induces Learning: 5 Examples That Are Proof

Experimentation Induces Learning: 5 Examples That Are Proof

Have you ever played an outdoor sport?  If yes, then you will agree that training…

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Ketan Pande

Ketan Pande

10 Min Read
How to Leverage Experimentation During Recession

How to Leverage Experimentation During Recession

History has shown that cutting down on the marketing budget during a recession is never…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Why Is CRO a Value Center?

Why Is CRO a Value Center?

Consider an organization with an outbound sales team. Say this team regularly engages with potential…

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Ketan Pande

Ketan Pande

7 Min Read
eCommerce A/B Testing Ideas Part II: Deliver Great Product Search Experiences to Your Visitors

eCommerce A/B Testing Ideas Part II: Deliver Great Product Search Experiences to Your Visitors

Think of shopping on an eCommerce website as taking a trip to a mall. Both…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
Introducing Experimentation Loop

Introducing Experimentation Loop

Take a look at the history of technological progress. You can see that advanced technology…

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Ketan Pande

Ketan Pande

9 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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