Every click on your website tells a story—a story of interest, hesitation, frustration, or intent. But without the right tools, these stories remain untold, leaving you guessing about what works and what doesn’t.

The best click tracking tools don’t just show you where users click; they reveal hidden engagement patterns, friction points, and opportunities to optimize your website like never before. Whether you’re a marketer fine-tuning CTAs, a UX designer enhancing navigation, or a business owner boosting sales, these tools help transform observations into actionable insights to drive meaningful improvements.

In this guide, we’ll explore the top click tracking software for 2025, highlighting their features, benefits, and how they play an important part in supercharging your website’s performance.

What is click tracking software?

Click tracking software is a tool or system designed to monitor, record, and analyze user interactions with digital content, specifically focusing on “clicks” made on websites, emails, advertisements, or other online platforms.

It tracks where, when, and how often users click on specific elements, such as links, buttons, images, or ads—providing detailed insights into user behavior and engagement. This data helps businesses, marketers, and website owners optimize their strategies, improve user experience, and increase conversions.

Benefits of click tracking software

Clickmaps provide valuable insights for technical, marketing, and digital experience teams looking to optimize the customer journey. They offer a deeper understanding of user interactions, engagement patterns, and friction points, enabling data-driven improvements. Here’s how click tracking software helps businesses enhance user experience, boost conversions, and refine digital strategies.

1. Spot high-engagement zones

Clickmaps highlight areas with the most user interactions, helping identify which content, buttons, or links are drawing attention. Understanding these high-engagement zones allows businesses to focus on elements that drive user actions.

2. Refine the page layout for better navigation

By analyzing click distribution, you can reposition key elements like CTAs, forms, and product details to ensure they are in the most visible and accessible spots. This helps reduce navigation friction and enhances user experience.

3. Boost CTA effectiveness

Track how visitors interact with CTAs and identify whether they are being ignored. If engagement is low, adjust their placement, design, or wording to improve click-through rates and conversion success.

4. Data-backed A/B testing

Insights from clickmaps help to formulate hypotheses for A/B testing by analyzing what works and what doesn’t. This ensures every test is based on real user behavior, allowing businesses to make data-driven decisions that enhance engagement and conversions.

5. Reduce bounce rates & keep visitors engaged

Clickmaps help identify low-engagement sections and navigation bottlenecks that cause users to leave. By fixing confusing layouts, broken links, or misplaced elements, businesses can keep visitors engaged longer and improve session durations.

6. Enhance content strategy with user insights

Clickmaps reveal which content elements attract the most interaction, whether it’s blog posts, images, or product descriptions. Businesses can use this data to refine their content strategy, ensuring they focus on what truly resonates with their audience.

Best click tracking software – A quick look

• VWO
• Fullstory
• Qualtrics XM
• Mouseflow
• Crazy Egg
• Smartlook
• Hotjar
• Plerdy

Best click tracking software – A detailed overview

1. VWO

VWO Insights – Web is a user behavior analytics tool that helps businesses understand how visitors interact with their websites. It combines session recordings, heatmaps, on-page surveys, and more to provide deep insights into user behavior, allowing businesses to remove bottlenecks, improve engagement, and drive conversions.

Clickmaps: Visualizing user interactions

Clickmaps, a variant of VWO Heatmaps, show the number of clicks each area of a webpage receives, revealing areas of high and low engagement. By mapping exact click locations, they help identify high and low-engagement areas, misaligned interactions, and clicks on non-interactive elements. Analyzing click distribution across devices and user journeys enables you to refine layouts, optimize CTAs, and improve usability.

Also, the Click Area feature allows you to compare user interactions across different sections of your page. By selecting multiple areas, you can analyze and contrast click volume, helping you identify which elements drive the most engagement.

VWO also offers clickmaps to track user clicks on dynamic elements such as pop-ups, navigation menus, login pages, checkout pages, forms, and other interactive elements that change based on user actions.

Further, Session Recordings complement clickmaps by capturing real-time user struggles. Rage Clicks (repeated clicks on unresponsive elements) and Dead Clicks (clicks on non-interactive areas) show exactly where users face friction. Identifying these patterns helps pinpoint bugs, usability issues, and latency problems, making it easier to fix them and improve the user experience.

When insights from clickmaps are combined with insights from other heatmaps, session recordings, surveys, or forms offered by VWO Insights, they provide a deeper understanding of user behavior. This comprehensive view helps build stronger hypotheses for testing and optimizing website experiences, ultimately driving higher conversions.

Clickmaps in action – Media Contour improves revenue by 15.6%

Media Contour used VWO heatmaps and clickmaps to analyze user behavior and optimize product detail pages for Life Pro Fitness. Heatmaps revealed that visitors struggled to find key product information, while clickmaps highlighted ineffective CTAs. To improve engagement, the team moved essential details, additional images, and purchase CTAs above the fold. This resulted in a 15.63% increase in conversions within 27 days, a $0.67 uplift in revenue per visitor, and a projected revenue boost from $76,841 to $88,698.

VWOs integrated heat/clickmaps and reporting make it extremely easy for us to convey a clear message of success to our clients.

Benjamin Dandurand
Operations Manager at Media Contour

Key features 

Scrollmaps, Click Area, Element Lists, Views, Visitor Segmentation, Session Recordings, Surveys, Funnels, A/B Testing

Pricing

Free trial: 30 days, all features inclusive.

Free: For up to 5k MTUs.

Paid: Starts from $199/month, billed annually.

Explore VWO’s powerful capabilities with a full-featured 30-day free trial, and start making data-driven improvements today. 

2. Fullstory

FullStory is a behavioral data platform that helps businesses decode user behavior with powerful heatmaps and engagement analytics. The intuitive platform reveals how visitors interact with a site or app, making it easier for marketers and software engineers to optimize for better experiences.

The click tracking feature visualizes how users interact with web pages, highlighting what grabs their attention and where they face friction. Click maps and scroll maps provide reliable engagement data, helping teams validate design choices, refine messaging, and prioritize optimization efforts.

Key features 

Heatmaps, Hypothesis Testing, User Segmentation, Tagless Autocapture, Session Replay, Dashboards, Sentiment Signals, Product Analytics, Journey Mapping, AI-powered Fullcapture

Pricing

• Free trial: 14 days of the Business plan with up to 5000 sessions.
• Free: Includes base-level sessions and storage.
• Paid: Pricing is not mentioned on the website. 

Pros & Cons

Pros:

• It is easy to use and helps find friction points to improve A/B tests.
• It allows tracking sessions and identifying specific user interactions.

Cons:

• It can be buggy, often getting stuck while loading, and its data inconsistencies can be frustrating.
• The pricing is expensive, with high minimums and a complex billing structure that can be difficult for small startups.

3. Qualtrics XM

Qualtrics XM is a Digital Experience Analytics (DXA) platform that helps businesses monitor and optimize customer interactions across websites and mobile apps. By capturing behavioral data like clicks, scroll depth and session replays, it provides a clear picture of how users navigate digital experiences—highlighting what engages them and where they face friction.

Clicks reveal key engagement patterns, showing which elements attract attention and where users struggle. By analyzing frustration signals like rage clicks, error clicks, and mouse thrashes, businesses can pinpoint usability issues and optimize their websites for smoother interactions.

Key features

Session Replays, Funnel Analysis, Surveys, App Feedback, Customer Journey Optimization

Pricing

• Plans are available on request.

Pros & Cons

Pros:

• It allows combining multiple data sources in a single platform for better analysis.
• Basic text and analytic functions make it accessible for users without advanced skills or tools.

Cons:

• Slower response times delay query resolution, impacting customer experience.
• The new bundling model makes it hard to get only the needed features without paying for extras.

4. Mouseflow

Mouseflow is a digital experience analytics platform that provides businesses with comprehensive heatmaps, session recordings, and behavioral insights to optimize user experience and boost conversions. With six types of heatmaps—click, scroll, attention, movement, geo, and live—it visually represents user interactions, helping identify what captures attention, what distracts, and where users drop off.

The click heatmaps show where users click, hover, or tap, revealing misalignments between user intent and website design. By recording 100% of traffic and every page by default, Mouseflow eliminates the guesswork, allowing teams to analyze user behavior retroactively for up to 12 months and make data-driven improvements.

Key features

Scrollmaps, Session Recordings, Journey Mapping, Funnels, User Feedback, Friction Score, Segmentation

Pricing

• Free trial: 14 days for the paid plans.
• Free: For up to 500 sessions/month.
• Paid: Starts from $31/month, billed annually.

Pros & Cons

Pros: 

• The heatmap tool offers multiple views, including a live mode that shows heatmaps for different page states, making it useful for dynamic elements like modals.
• It is easy to implement, even on custom forms, and helps track which features users click on the most.

Cons:

• Mouseflow’s recordings are not always stable, and the accuracy of the exact numbers can vary.
• The credit usage system lacks transparency, making it unclear for users.

5. Crazy Egg

Crazy Egg is a web analytics and conversion rate optimization (CRO) tool designed for website owners, UX/UI designers, and marketers. It provides in-depth insights into user behavior through heatmaps, scrollmaps, and user recordings, helping businesses analyze traffic and improve conversions.

It’s click maps highlight the most-clicked areas of a webpage, revealing which elements attract attention and which are ignored. Businesses can use this data to refine CTAs, remove distractions, and adjust page layouts for better engagement.

It also helps identify usability issues like rage clicks or overlooked elements, enabling teams to optimize user experience, make data-driven improvements to their websites, reduce friction, and streamline conversions.

Key features

Scrollmaps, Confetti Maps, Overlay Maps, List Maps, Audience Segmentation, Recordings, Surveys, A/B Testing

Pricing

• Free trial: 30 days for all plans.
• Paid: Starts from $29/month, billed annually.

Pros & Cons

Pros:

• Crazy Egg makes it easy to see user interactions on a web page with helpful filters in confetti reports.
• The intuitive heatmaps provide a clear visual representation of where users click, scroll, and spend their time.

Cons:

• It lacks integration with Google Analytics and could improve report accessibility from navigation menus.
• It has some interface quirks, and its A/B testing has minor limitations.

6. Smartlook

Smartlook is an analytics platform that combines quantitative and qualitative data to help businesses understand user behavior on websites and mobile apps. 

Click heatmaps help visualize where users engage the most, detect unclickable elements that confuse, and identify underperforming CTAs. These insights help to optimize button placement and improve user interactions. 

Key features

Movement Heatmaps, Scroll Heatmaps, Data Segmentation, Session Recordings, Event Tracking, Funnels, Behavior Flows, Crash Reports

Pricing

• Free trial: 30 days on all plans.
• Free: Limited features for up to 3000 sessions/month.
• Paid: Starts from $55/month.

Pros & Cons

Pros:

• Easy heatmap creation and visual analytics of user behavior.
• Allows faster playback of user movements and runs smoothly without slowing down the website.

Cons:

• The UI/UX could be more intuitive, and its dashboard analytics could be improved.
• The free version only stores tracking data for one month.

7. Hotjar

Hotjar is a product analytics and user feedback tool that helps website owners, UX/UI designers, and marketers understand user interactions through heatmaps and session recordings. It reveals how visitors navigate a site, identifying engagement patterns and friction points to optimize conversions.

Click tracking shows where users engage most, what they ignore, and what frustrates them. Heatmaps and rage-click maps highlight pain points, helping businesses make data-driven website improvements.

Key features

Session Recordings, Engagement Zones, Pre- & Post-Launch Analysis, Click Trends, Click Maps, Surveys

Pricing

• Free trial: 15 days on all advanced features.
• Free: Forever for tracking up to 35 daily sessions.
• Paid: Starts from $32/month, billed annually.

Pros & Cons

Pros:

• The script is lightweight and does not negatively impact website speed, making it ideal for performance-sensitive sites.
• It provides comprehensive visitor activity analysis, helping businesses customize their websites to meet customer needs effectively.

Cons:

• The paid plans have strict limitations, allowing only a limited number of recorded visits, even with a subscription.
• It lacks a mobile app, making it inconvenient to monitor user behavior on the go.

8. Plerdy

Plerdy is an AI-enhanced conversion rate optimization (CRO) tool designed to track, analyze, and convert website visitors into buyers. Its Website Heatmap tool provides data-driven insights to boost SEO and conversion rates by monitoring user behavior, with click tracking as a key feature.

The click tracking feature integrates via a simple tracking code and generates detailed heatmap reports per URL. It allows businesses to visualize user interactions across web pages, helping identify engagement patterns and potential conversion roadblocks. The tool segments clicks based on traffic sources, devices, and user behavior, providing actionable insights to optimize website elements.

Key features

First-click Analysis, Click Map Reports, Click Sequences, Click Segmentation, Session Replay, Event Tracking, Funnel Analysis, A/B Testing, Feedback Tool

Pricing

• Free trial: 14 days on all paid plans.
• Free: Forever with limits on all features.
• Paid: Starts from $21/month, billed annually.

Pros & Cons

Pros:

• It tracks and analyzes user behavior through heatmaps, click maps, and scroll maps to optimize website design.
• It allows businesses to run small tests and gather insights to refine their SEO strategy effectively.

Cons:

• Plerdy’s heatmaps provide valuable insights but could be enhanced by tracking mouse cursor movements.
• A more extensive text-based help database would improve usability for users who prefer reading over watching videos.

Best click tracking software – A summary

Tool Name	Features	Pricing
VWO	Heatmaps, Clickmaps, Scrollmaps, Click Areas, Element Lists, Views, Visitor Segmentation, Session Recordings, Surveys, Funnels, A/B Testing	Free trial: 30 days, all features inclusive. Free: For up to 5k MTUs. Paid: Starts from $199/month, billed annually.
Fullstory	Heatmaps, Hypothesis Testing, User Segmentation, Tagless Autocapture, Session Replay, Dashboards, Sentiment Signals, Product Analytics, Journey Mapping, AI-powered Fullcapture	Free trial: 14 days of the Business plan with up to 5000 sessions. Free: Includes base-level sessions and storage. Paid: Pricing is not mentioned on the website.
Qualtrics XM	Session Replays, Funnel Analysis, Surveys, App Feedback, Customer Journey Optimization	Plans are available on request.
Mouseflow	Scrollmaps, Session Recordings, Journey Mapping, Funnels, User Feedback, Friction Score, Segmentation	Free trial: 14 days for the paid plans. Free: For up to 500 sessions/month. Paid: Starts from $31/month, billed annually
Crazy Egg	Scrollmaps, Confetti Maps, Overlay Maps, List Maps, Audience Segmentation, Recordings, Surveys, A/B Testing	Free trial: 30 days for all plans. Paid: Starts from $29/month, billed annually.
Smartlook	Movement Heatmaps, Scroll Heatmaps, Data Segmentation, Session Recordings, Event Tracking, Funnels, Behavior Flows, Crash Reports	Free trial: 30 days on all plans. Free: Limited features for up to 3000 sessions/month. Paid: Starts from $55/month.
Hotjar	Session Recordings, Engagement Zones, Pre- & Post-Launch Analysis, Click Trends, Click Maps, Surveys	Free trial: 15 days on all advanced features. Free: Forever for tracking up to 35 daily sessions. Paid: Starts from $32/month, billed annually.
Plerdy	First-click Analysis, Click Map Reports, Click Sequences, Click Segmentation, Session Replay, Event Tracking, Funnel Analysis, A/B Testing, Feedback Tool	Free trial: 14 days on all paid plans. Free: Forever with limits on all features. Paid: Starts from $21/month, billed annually.

How to choose the right type of click tracking software

With so many click-tracking tools available, finding the right one can feel overwhelming. The key is to choose software that aligns with your goals—whether it’s improving user experience, optimizing conversions, or refining your marketing strategy. The ideal tool should provide clear, actionable insights without adding unnecessary complexity. Here’s how you can make the best choice. Follow this step-by-step approach to find the best fit:

1. Features & capabilities

If you need more than basic click tracking, opt for tools that offer additional features, such as heatmaps to highlight engagement hotspots and scrollmaps to analyze user drop-offs on long pages. If you want granular form analysis, choose a tool with form analytics to reveal engagement and abandonment issues. For customer feedback, look for survey features that help gather insights. 

VWO Insights offers a full range of features to enhance user experience and boost conversions.

2. Tracking & data accuracy

Choose software that offers both dynamic and flexible sampling for more control over how you want data to be collected without depleting your monthly data quota.

3. Ease of setup and usability

The best click-tracking software should be easy to install and navigate. Look for tools with one-click integration, intuitive dashboards, and minimal technical setup to avoid unnecessary complexity.

4. Scalability & integration

As your business grows, your tracking needs will expand. Choose software that scales with your traffic and integrates with your existing platform, whether it’s a CMS, e-commerce system, or analytics suite.

5. Privacy and Compliance

If your site handles user data, ensure the software meets regulations like GDPR or CCPA. Look for features like IP masking and anonymized or cookie-free tracking to stay compliant.

6. Pricing & trial availability

Budget is a key factor when choosing software. Compare free and paid plans based on feature availability and session limits. A free trial allows you to test the platform before committing.

We hope this guide has helped you navigate the process of choosing the right click-tracking software for your needs. By understanding key features, scalability, and data accuracy, you can make an informed decision that enhances user experience and boosts conversions.

FAQs