13 Best Churn Management Software to Reduce Customer Churn Effectively

Let’s face it—losing customers hurts. It doesn’t just dent your revenue; it damages your reputation and skyrockets acquisition costs. 

68% of customers leave a brand after a poor experience. That’s more than two-thirds of your audience walking out the door, taking their loyalty—and your revenue—with them.

Frustrating, isn’t it? Watching customers churn feels like pouring water into a bucket full of holes.

Here’s the flip side: companies focusing on retention instead of constantly chasing new customers are 60% more profitable. It’s not just about keeping customers—it’s about creating experiences so good that they want to stick around (and even tell others). The secret? The right churn management software.

In this blog, we’ll explore the 13 best tools to help you predict churn, act proactively, and create experiences your customers won’t want to leave behind. Let’s get started!

What is churn management software?

Churn management software is a technology solution that helps businesses predict and prevent customer churn by analyzing customer sentiment, satisfaction, and support interactions. It provides actionable insights to identify at-risk customers and proactively improve retention and satisfaction, reducing revenue loss.

Best churn management software: A quick glimpse

• ChurnZero
• Churnly
• Churnkey
• Gainsight
• Usermotion
• Baremetrics
• SubscriptionFlow
• ProsperStack
• Contentsquare
• Mixpanel
• Zendesk
• Userpilot
• VWO

Best churn management software: A comparative analysis

Tool Name	Features	Pricing
Churnzero	– Customer Health Score (Churn Score) – Renewal Forecasting – Customer Journeys – Surveys – Reporting – Engagement AI – Segments	Plans are not available on the website.
Churnly	– Data-Driven Insights – Actionable Predictions – Intuitive Dashboards – Custom APIs – Integrations	Plans are not available on the website.
Churnkey	– Failed Payment Wall – Precision Retries – Customer Segmentation – Personalization – Dunning Offers – No-code Editor – Customer Health Scores – Insight AI – Session Recordings	– Free trial: 14 days for paid plans. – Free: Churn metrics for everyone. – Paid: Based on monthly churned revenue, starts from $250/month, billed annually.
Gainsight	– Cockpit for Automated Calls-to-Actions – Playbooks – Journey Orchestrator – In-App Engagements – Timeline – AI Insights & Automation – Dashboards – Health Scorecards	Prices are available on request.
Usermotion	– Signal-based Playbooks – Integrations – AI-powered Scoring – ICP Matching – Intention Signals – Automated Workflows	– Free trial: 14 days of full access to all features. – Free: For small teams and start-ups. – Paid: Starts from $199/month.

Top 13 churn management software: In-depth overview

Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.

1. ChurnZero: Track revenue churn and data points

ChurnZero uses AI to analyze customer interactions, offering real-time insights into engagement trends, sentiment shifts, and churn risks. Its proprietary Customer Success AI identifies patterns, predicts churn, and uncovers growth opportunities, helping teams make precise, data-driven decisions.

Seamlessly integrating with existing systems, ChurnZero provides advanced automation, forecasting, and analytics tools, empowering businesses to reduce churn by up to 60% while optimizing retention strategies and driving measurable growth.

Best features:

• Customer Health Score (Churn Score)
• Renewal Forecasting
• Customer Journeys
• Surveys
• Reporting
• Engagement AI
• Segments

Pros & cons:

Pros	Cons
Efficiently monitors client engagement with ease.	Segment creation can be time-consuming and complex.
Dashboards are simple to configure and highly user-friendly.	Reporting features are limited to enterprise-level plans.
Provides a quick and comprehensive overview of all accounts.	The abundance of features may feel overwhelming for new users.

Pricing:

• Plans are not available on the website.

A customer experience as per G2 reviews:

ChurnZero has been a huge help in getting my technical team focused on actual customer-facing work instead of digging through dashboards all day. We leaned heavily on Plays, which made it really clear what needed attention and let my team spend their time doing the work rather than interpreting metrics. It also gave us visibility into our active projects without anyone feeling like they were being micromanaged or forced to update the same information in a dozen different places. For a team juggling a lot of moving parts, that mattered.

Hannah T.
Senior Director of Customer Engineering

2. Churnly: Built for churn prediction

Churnly is an advanced churn management software designed specifically for B2B SaaS companies, helping them proactively predict and reduce customer churn. Built by a team of PhD data scientists, Churnly’s machine-learning software analyzes customer data and millions of factors to identify churn triggers and predict which customers will likely leave at every stage of their journey.

By combining engagement tracking, revenue risk analysis, and customer journey insights, Churnly empowers customer success teams to retain customers, retain revenue, and drive long-term growth.

Best features:

• Data-Driven Insights
• Actionable Predictions
• Intuitive Dashboards
• Custom APIs
• Integrations

Pros & cons:

Pros	Cons
Simplifies tracking at-risk customers, enabling proactive retention efforts.	Limited to Windows OS, lacking compatibility with other systems.

Pricing:

• Plans are not available on the website.

3. Churnkey: Subscription retention made easy

Churnkey is a retention automation platform explicitly designed for self-serve subscription companies. It empowers businesses to reduce cancellations, recover failed payments, and maximize customer lifetime value through highly effective personalized cancellation flows. These flows provide tailored options, such as discounts or pauses, at the point of cancellation, turning what would be a loss into an opportunity for retention.

With advanced payment recovery tools, reactivation campaigns, and customer health monitoring, Churnkey transforms churn management into a strategic growth driver, helping companies retain more subscribers and increase ARR.

Best features:

• Failed Payment Wall
• Precision Retries
• Customer Segmentation
• Personalization
• Dunning Offers
• No-code Editor
• Customer Health Scores
• Insight AI
• Session Recordings

Pros & cons:

Pros	Cons
Offers insights into customer churn causes, enabling proactive retention efforts.	Lacks deeper customization options within integrations.
An effective payment recovery feature for recapturing lost revenue.	Requires better, more detailed metrics for faster reporting.
Easy to use across managed and self-serve plans, with excellent team support.	Certain features don’t integrate seamlessly with existing workflows.

Pricing:

• Free trial: 14 days for paid plans.
• Free: Churn metrics for everyone.
• Paid: Based on monthly churned revenue, starts from $250/month, billed annually.

A customer experience as per G2 reviews:

Churnkey is how easy it was to integrate. The interface is very intuitive and allows for the customization of cancellation experiences, which has helped us better understand why customers leave and to implement strategies to retain them.

José Z.
KAM

4. Gainsight: Specialized churn prediction capabilities

Gainsight is a customer success platform that, with its customer retention software, transitions the business strategy from reactive to proactive. By surfacing at-risk customers early, Gainsight equips teams with the tools to address issues consistently and efficiently.

The Renewal Center centralizes customer data for precise churn prediction and renewal forecasting, while advanced analytics assess in-product behavior to predict renewal likelihood. Customizable reports and dashboards keep teams aligned on churn risks and retention efforts.

With automation and in-app engagement tools, Gainsight helps businesses reduce churn, drive renewals, and build lasting customer relationships.

Best features:

• Cockpit for Automated Calls-to-Actions
• Playbooks
• Journey Orchestrator
• In-App Engagements
• Timeline
• AI Insights & Automation
• Dashboards
• Health Scorecards

Pros & cons:

Pros	Cons
An easy-to-use tool that provides quick insights into user accounts.	It can be overwhelming for new users with a steep learning curve and limited user-level customization.
Integrates with multiple tools to centralize customer account details.	Performance can be slow with large volumes of customer data.
Responsive and helpful support team.

Pricing:

• Prices are available on request.

5. Usermotion: Predict churn

Usermotion is a churn management solution tailored for B2B SaaS companies, helping detect and address churn risks proactively. Its Predictive Churn Scoring analyzes customer behavior, feedback, and interactions to identify warning signs and prioritize at-risk accounts. At the same time, Multi-Dimensional Customer Health Scoring offers a complete view of engagement, predicting satisfaction and uncovering growth opportunities.

With self-learning AI algorithms, Usermotion integrates behavioral analysis, intention signals, and customer feedback, enabling teams to intervene early, optimize journeys, and drive growth with data-driven strategies.

Best features:

• Signal-based Playbooks
• Integrations
• AI-powered Scoring
• ICP Matching
• Intention Signals
• Automated Workflows

Pros & cons:

Pros	Cons
Intuitive UI with comprehensive analytics for understanding user behavior.	Users may experience difficulties with support as interactions are currently handled by a bot.
A responsive and supportive team ensures a positive experience.	The tool may become unresponsive if overloaded with too many scheduled tasks.

Pricing: 

• Free trial: 14 days full access to all features.
• Free: For small teams and start-ups.
• Paid: Starts from $199/month.

A customer experience as per G2 reviews:

It has an intuitive UI and comprehensive analytics for your users. data. UserMotion makes it easy to understand our users’ behaviour with detailed insights, significantly enhancing our marketing process. Also, the team is always quick to assist and goes above and beyond to ensure a positive experience.

Arzu.
Head of Marketing

6. Baremetrics: Subscription analysis simplified

Baremetrics subscription analytics software provides valuable insights into business performance, helping SaaS companies identify key areas for improvement and focusing efforts where they matter most.

Its intuitive dashboard centralizes data on revenue, customer behavior, and subscription trends, simplifying churn reduction and retention strategies. Features like customer segmentation and automated data collection save time, while customizable metrics deliver focused insights, making it a valuable tool for sustainable growth.

Best features: 

• Control Center
• People Insights
• Smart Dashboards
• Trial and Cancellation Insights
• Segmentation
• Augmentation
• Recover 
• Email Reports

Pros & cons:

Pros	Cons
Easy-to-navigate, intuitive user interface.	Pricing may be too high for small businesses.
Exceptional churn analysis capabilities.	Occasional concerns with data accuracy.
Provides reliable and actionable data insights.	Lacks some essential filters for detailed analysis.

Pricing:

• Free trial: 14 days for all features.
• Paid: Starts from $58/month, billed annually.

 7. SubscriptionFlow: Perfect for subscription management

SubscriptionFlow is an AI-powered subscription and revenue management platform that automates recurring billing, payment processing, and customer lifecycle management. Streamlining subscription operations and offering advanced retention tools, this tool helps businesses minimize churn and maximize revenue.

With features like automated billing, dunning management, and detailed analytics, SubscriptionFlow delivers actionable insights to address customer needs. Its flexibility to manage plans, track metrics, and integrate with CRM and accounting tools makes it a robust solution for retaining customers and driving growth.

Best features:

• Automated Subscription Workflows
• Trial Management
• Subscription Summary
• Churned subscriptions report
• Fraud Management
• Admin Console
• Retention Management
• Analytics & Reporting
• Customer Subscription Lifecycle

Pros & cons:

Pros	Cons
Comprehensive tools for subscription management, customer retention, revenue management, and automation.	Dry interface; improved UI/UX design could make it more engaging.
Detailed analytics and reports that highlight key insights.
Customizable and flexible features to meet specific business needs.

Pricing:

• Paid: Starts from $99/month, billed annually.

A customer experience as per G2 reviews:

SubscriptionFlow’s automation capabilities are a game-changer. It takes the headache out of recurring billing with its intuitive dashboard, customizable dunning emails, and seamless integrations with tools like Stripe, Zapier, and Salesforce. The user interface is clean, and the onboarding experience was one of the smoothest I’ve seen in SaaS.

Arslan T.
Head of Revenue Operations

8. ProsperStack: Suitable for customer acquisition & retention

ProsperStack is a customer acquisition and retention platform that transforms subscription cancellations into opportunities to retain customers. 

Its Retain software uses AI-driven cancellation flows to reduce churn by up to 39%, offering personalized options like discounts, pauses, and product swaps at the point of cancellation. By integrating with subscription billing systems, ProsperStack automates workflows, gathers actionable feedback, and optimizes offers with A/B testing and AI, ensuring an efficient and effective retention strategy.

Best features:

• Segmentation
• Exit Surveys
• AI-powered Autopilot
• A/B Testing and Insights
• Custom Branding
• Easy Setup
• AI Optimization

Pros & cons:

Pros	Cons
User-friendly dashboard that clearly shows revenue and retention impact.	No free trial or free version is available.
Excellent onboarding and support team focused on ease of use and business impact.	It can be slightly expensive for beginners.
Highly effective tool for customer retention.

Pricing:

• Paid: Starts from $200/month.

9. Contentsquare: Behavioral analysis for churn reduction

Contentsquare is an experience intelligence platform designed to boost engagement, conversions, and retention across digital assets. It offers deep insights into customer behavior and opinions, helps businesses enhance user experiences, and reduces churn proactively.

Its tools, like heatmaps and session replays, reveal user interactions, frustration points (e.g., rage clicks), and bottlenecks, enabling businesses to identify and address churn triggers effectively.

Best features:

• Customer journey analysis
• Web analytics
• Error & frustration
• Dashboards
• Product Analytics
• Surveys
• Segmentation
• Exit analysis
• AI Automation

Pros & cons:

Pros	Cons
Provides in-depth user experience analytics.	Sudden updates can be challenging for new users.
Supportive and friendly customer support team.	Integrations may need technical expertise to set up effectively.
Offers helpful training sessions for easy learning.	Occasional inaccuracies in reporting.

Pricing: 

• Free trial: 15 days for the Growth plan.
• Free: Up to 20k sessions/month.
• Paid: Starts from $40/month, billed annually.

A customer experience as per G2 reviews:

I appreciate how Contentsquare allows me to effortlessly track user behavior and analyze digital data without the need for complex instrumentation. This capability has been invaluable for measuring engagement metrics across our tools, crucial for our market analysis and business solution development. The feature set available, especially for analyzing traffic, conversions, and funnels, enables me to glean insights effectively, helping in the formulation of data-driven strategies. Moreover, I admire their responsive customer service team, which is always ready to assist and make my experience frictionless. The setup process was straightforward and did not present any hurdles, which was a huge time saver. Additionally, I think highly of the overall ability of Contentsquare to seamlessly integrate complex data analyses into my workflows, making it a sophisticated tool that is surprisingly easy to use.

Piero M.
Data Analyst

10. Mixpanel: Data-driven product analytics

Mixpanel is a quantitative analytics tool that helps track key metrics, user interactions, and behavioral data to uncover churn risks. Its interactive UI supports goal tracking, conversion analysis, and retention monitoring, while impact analysis and A/B testing help optimize user experiences for long-term engagement.

Additionally, session recordings provide qualitative insights to uncover friction points in real-time, enabling teams to address churn and optimize customer journeys for sustained retention proactively.

Best features:

• Event-Based Tracking
• Cohort Analysis
• A/B Testing
• Funnel Analysis
• Custom Dashboards
• Cross-platform Tracking
• Retroactive Cohort Segmentation
• Journey Analysis
• Retention Reports

Pros & cons:

Pros	Cons
Intuitive, user-friendly analytics for seamless insights.	Integration with specific platforms in the tech stack can be challenging.
Powerful features with an easy-to-use interface.	Steep learning curve for beginners.
Responsive and knowledgeable customer support team.	Group analytics could benefit from additional features.

Pricing:

• Free: Up to 1 million events/month.
• Paid: Starts from $24/month.

11. Zendesk: Ideal for customer engagement and support

Zendesk is a customer service platform that enhances churn management with advanced AI and real-time analytics. The Spotlight feature identifies critical cases requiring urgent attention, allowing agents to engage at-risk customers proactively.

Zendesk’s AI-powered quality assurance and AutoQA tools analyze 100% of customer interactions and agent performance to assess sentiment, predict churn risks, and proactively identify opportunities to repair relationships.

With AI-driven tools, omnichannel support, and workflow automation, Zendesk helps businesses reduce churn, improve customer satisfaction, and build lasting loyalty.

Best features:

• Triggers & Automations
• Prebuilt Analytic Dashboards
• Customer Details & Conversation History
• Live & Custom Analytics

Pros & cons:

Pros	Cons
Consolidates all channels into one platform, including emails, chats, social media messages, and calls.	Setup can be challenging for teams new to similar platforms.
Streamlines deal workflows with tickets, automation, custom fields, triggers, and alerts, saving valuable time.	Costly for growing businesses, with advanced features restricted to higher-tier plans.
Well-organized, user-friendly, and equipped with versatile tools to meet diverse business needs.

Pricing:

• Free trial: All features of the Zendesk Suite Professional plan.
• Paid: Starts from $19/agent/month, billed annually.

A customer experience as per G2 reviews:

As a user, what I like best about Zendesk is its comprehensive feature that allows Customer support and has capabilities of integration with other systems like Google Suite (Google Sheets), frequent use, and automation systems for responding to some tickets. Additionally, due to its advanced features, it allows customization according to the company’s specific needs and is easy to set up.

Olivier I.
Client services supervisor

12. Userpilot: In-depth user behavior analysis

Userpilot is a product growth platform offering robust churn prevention solutions to help businesses improve user retention and engagement. It analyzes user behavior to uncover key actions that enhance retention while identifying friction points that lead to drop-offs.

Integrating product analytics with in-app surveys, Userpilot equips organizations with actionable insights to address churn triggers, optimize user experiences, and drive long-term engagement.

Best features:

• Onboarding
• Cohort analysis
• Analytics Dashboards
• No-code in-app surveys
• Path Analysis
• Behavior-triggered surveys
• Segmentation

Pros & cons:

Pros	Cons
Feature-rich, cost-effective solution for user onboarding.	Limited to web-only, with no native mobile app support.
Easy to set up with excellent customer support.	Overwhelming for first-time users due to its numerous features.
Flexible and customizable on-screen elements to meet diverse user needs.

Pricing:

• Free trial: 14 days of product experience.
• Paid: Starts from $249/month, billed annually.

13. VWO: Go-to solution for continuous optimization to reduce churn

While churn management tools provide a solid foundation for tackling customer attrition, their true potential can only be unlocked when paired with regular optimization, testing, and proactive behavior analysis.

Customers’ needs and expectations constantly evolve, and staying ahead requires businesses to refine their approach continually. This is where VWO emerges as an indispensable ally. The platform enables businesses to detect issues and actively resolve them by leveraging its robust suite of tools. Here’s how VWO helps create an iterative churn management strategy:

VWO Insights: Behavioral analytics uncovering the “Why” 

Understanding user behavior is key to identifying pain points that lead to churn. VWO Insights provides detailed data on how users interact with a product or website, revealing areas for improvement:

• Heatmaps: Visualize user interactions to spot high-engagement or friction areas, including dynamic elements.

• Session recordings: Watch user sessions to identify navigation struggles like rage or dead clicks.
• Form analytics: Highlight drop-off points in forms to optimize completion rates.
• On-page surveys: Gather direct feedback and leverage AI summaries for actionable insights.
• Views & segmentation: Analyze visitor behavior by segments (e.g., device, geography) and save targeted views for future reference.

These tools help businesses uncover pain points, optimize user journeys, proactively address issues, and reduce churn by creating seamless, frustration-free journeys.

VWO Testing

VWO lets you run A/B and multivariate experiments on visual elements like headlines, images, hero sections, and navigation menus. You can also test copy variations, including button text and product descriptions. It’s an effective way to remove UX friction and optimize the customer journey.

For instance, GSM.nl improved user engagement by 5% using VWO to A/B test different “Buy Now” button designs across their website, demonstrating how small design changes can reduce bounce rates effectively.

VWO Feature Experimentation

VWO Feature Experimentation lets you safely validate backend logic and full-stack features in production. Using feature flags, you can control who sees new functionality, measure its impact, and instantly roll back changes if performance or user experience is affected.

This makes it ideal for testing things like recommendation engines, pricing or logic changes, and more complex user journeys that go beyond front-end layouts and visuals. Teams can release confidently, learn faster, and scale only what works.

For instance, EnergySage ran a server-side feature experiment to personalize verification emails, improving approved properties by 3.98% and making the onboarding experience feel more human and trustworthy.

VWO Personalize: Tailored experiences for higher user engagement

Retention isn’t one-size-fits-all. VWO Personalize uses behavioral data to tailor banners, CTAs, and product recommendations for specific user segments, creating resonating experiences. By dynamically adjusting content based on real-time user actions, it delivers relevant experiences that boost satisfaction, build loyalty, and reduce churn.

For example, showing a discount banner to a returning visitor who previously viewed a product but didn’t purchase can encourage them to complete the transaction.

Additionally, the platform equips businesses with an in-built project management tool called VWO Plan for workflow efficiency and easy collaboration across teams. These capabilities enable teams to prioritize experiments, address churn risks, and uncover growth opportunities with greater focus and efficiency.

Download Free: Conversion Rate Optimization Guide

In our client’s words

VWO’s custom segment feature has been particularly useful for our team. It has allowed us to target specific audience groups and add personalization, enabling more relevant and impactful user experiences. By analyzing results within these segments, we were able to gain deeper insights and optimize strategies for better conversion rates.

Megan A
Senior CRO Specialist at Fleetio

We chose VWO as our experimentation partner due to its robust and integrated platform, which enhances our ability to optimize digital experiences. VWO’s comprehensive suite of tools aligns perfectly with our data-driven approach at Making Science, enabling us to deliver precise, actionable insights and drive significant improvements in user engagement and conversion rates. Additionally, the collaborative support and expertise from the VWO team have made our partnership even more effective and seamless, ensuring that our experimentation goals are met with ease and efficiency.

Fernando Gavarrón
Global CRO Area Manager at Making Science

Significance of churn management software in reducing churn

Churn management software is critical for businesses seeking to minimize customer attrition and maximize retention. Losing customers impacts revenue and increases the cost of acquiring new ones, which is significantly higher than retaining existing clients.

Dissatisfied customers not only leave but often share their negative experiences, with 95% telling others, which can deter potential customers from engaging with the brand.

By implementing churn management software, businesses can proactively address these challenges by identifying at-risk customers, understanding their dissatisfaction, and taking timely action to retain them. This leads to:

1. Improved retention rates: Timely intervention with at-risk customers helps transform negative experiences into positive outcomes, reducing the likelihood of customers leaving.
2. Safeguard revenue: Retaining high-value customers drives recurring income, reduces the need for costly new customer acquisition, and opens upsell opportunities.
3. Efficient retention strategies: Automation and AI-powered tools allow businesses to prioritize retention efforts, focusing on high-risk customers while reducing manual workload and ensuring targeted outreach.
4. Deeper customer insights: Customer data highlights dissatisfaction trends and segment-specific challenges, enabling businesses to refine their offerings and enhance consumer satisfaction.

How to choose churn management software: Key features to consider

Selecting the right churn management software depends on your business needs and product type. From reducing cancellations to tracking customer health, these tools support retention efforts throughout the customer lifecycle. Focus on features that align with your goals when evaluating options. Below are some essential features to consider:

1. Churn prediction and analysis

A tool that offers churn prediction and analysis to identify customers at risk of leaving helps you take proactive measures by spotting patterns and trends in customer behavior that may lead to churn.

2. Customer segmentation

Tools that enable customer segmentation to group users based on behavior, demographics, or lifecycle stage allow you to target specific groups with tailored retention strategies, ensuring focused and effective efforts.

3. Behavioral analytics

Behavioral analytics help understand how customers interact with your product and uncover friction points or disengagement trends, enabling you to address issues that impact churn.

4. Feedback and surveys

A tool that facilitates customer feedback through surveys helps you understand customer frustrations and expectations, allowing you to make improvements that directly enhance retention.

5. Personalization

Personalization features, such as tailored offers and recommendations, keep users engaged by aligning their experiences with specific needs, reducing the likelihood of churn.

6. Automation and alerts

Automation and alerts streamline workflows and notify your team about at-risk accounts. Timely interventions can prevent churn and improve customer retention.

7. Integration with existing systems

A seamless tool integration with your CRM, analytics, and other platforms centralizes customer data, providing a unified view that supports better decision-making and churn management.

8. Reporting and insights

Rich reporting and insights track churn metrics, allowing you to monitor the effectiveness of your strategies and make data-driven improvements to retention efforts.

9. Ease of use

An intuitive and easy-to-navigate tool ensures quick adoption by your team, enabling the efficient implementation of churn management strategies.

10. Scalability

A tool that grows with your business ensures your churn management remains effective as your customer base and data needs expand.

Final thoughts

Customer churn isn’t just a revenue loss—it’s a barrier to growth. Effectively managing churn means identifying at-risk customers early and taking proactive, personalized steps to retain them.

The tools and insights outlined in this guide provide a strong foundation for minimizing churn and enhancing customer experiences. By selecting the right software, businesses can proactively address churn, build stronger relationships, and drive long-term success.

By integrating VWO into your churn management strategy, you’re not just reacting to churn but proactively reducing it. Request a demo or try VWO’s 30-day all-feature-inclusive free trial today and see how continuous optimization can transform your retention efforts.

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