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on Conversion Rate Optimization

Announcement: Navilytics Is Now A Part of VWO

With the launch of the New Conversion Optimization Platform by VWO, Navilytics’s visitor analytics features have been integrated into VWO Analyze Capability. Due to this Navilytics will cease operations after December 31, 2017.  Here is a detailed overview of the announcement and how it affects you: After December 31, 2017, your account with Navilytics will […]

10 Ways To Build An Actionable Content Marketing Strategy To Boost Conversion Rates

Content marketing is an essential technique that’s considered to bring in a huge return with a potentially low-tier budget. What’s so special about it? For one, content marketing can act as a backbone of all your marketing strategies, from paid campaigns to outbound strategies. Every marketing tactic is augmented to an audience with the help […]

How Indian Brands Drive Conversions On Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major festivals and occasions like Independence […]

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