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What Decision Makers Need to Know Before Investing in CRO or A/B Testing Software

You have been hearing about A/B testing for a while. It always sounded useful, but…

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Sharan Suresh

Sharan Suresh

12 Min Read

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the…

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Sharan Suresh

Sharan Suresh

13 Min Read

Why You Were Always Wrong About Breadcrumbs

Haven’t we all been to a theme park and found ourselves lost trying to find…

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Sharan Suresh

Sharan Suresh

14 Min Read

5 Ways Website Heat Maps and Visual Analytics Help You Read Visitors’ Minds

Before we talk about website heatmaps, let’s talk about people. There are two kinds in…

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Sharan Suresh

Sharan Suresh

9 Min Read

Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

“Buy me those chocolates.” The kid said sternly, pointing his stubby finger at a big…

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Sharan Suresh

Sharan Suresh

14 Min Read

How Badly Does Your Online Shop Need Live Chat?

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77%…

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Sharan Suresh

Sharan Suresh

8 Min Read

Average Order Value, Conversion Rate or Revenue Per Visitor – What Should You Track?

This post was updated on 14/10/2016 with links to latest findings. Give it a read…

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Sharan Suresh

Sharan Suresh

7 Min Read

Drunk User Reviews VWO: Beer, Tequila and the World’s Easiest A/B Testing Tool

When was the last time you conducted a usability test (what?) and the reviewer began this…

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Sharan Suresh

Sharan Suresh

4 Min Read

Stock Photo or Real Image? A/B Testing Finds Out Which is Better

Stock Image or Real Image – what should you use? The debate has been raging for…

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Sharan Suresh

Sharan Suresh

12 Min Read
Shanaz from VWO

Hi, this is Shanaz from VWO Research Desk.

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