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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online […]

Get Hands on With the New VWO Code Editor

We’re passionate about making the process of setting up A/B testing campaigns as simple as possible. Visual editor in VWO has been enabling you to create simple campaigns in minutes without any hassle. This works well for a majority of our users. However, our power users have always asked for a more flexible way to […]

Why You Were Always Wrong About Breadcrumbs

Haven’t we all been to a theme park and found ourselves lost trying to find the exit? We won’t accept it, but there’s a teeny weeny sapling of frustration about to rear its head. We look around desperately, ask a passerby and they point us to a map, which tells us where we are in […]

How Badly Does Your Online Shop Need Live Chat?

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77% of users say they want to contact a real person before buying. Contact can happen through phone, email, chat or social channels. But an overwhelming majority of 73% consumers feel live chat provides the highest satisfaction levels, compared to email […]

Actionable Tips to Build Trust on Your eCommerce Website

This blog post was updated on 3rd March 2017 with recent research and findings. Give it fresh read for new insights on how to build trust for your eCommerce website. eCommerce is booming as expected. Retail eCommerce sales worldwide, as predicted by eMarketer, will increase to $4.058 trillion in 2020. So what’s going wrong? Users have […]

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