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on Conversion Rate Optimization

How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region – Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of […]

How Sweden’s Leading Financial Services Firm Catapulted Conversions By 7% With A/B Testing

About The Company Northmill is one of Sweden’s leading financial services provider serving 120,000 customers. The company offers a range of financial products under their brands Easycredit, Credigo and Credway. Easycredit is their financial services wing that provides payday loans to customers even with a history of payment default. Payday loans help customers borrow small amounts […]

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online […]

Get Hands on With the New VWO Code Editor

We’re passionate about making the process of setting up A/B testing campaigns as simple as possible. Visual editor in VWO has been enabling you to create simple campaigns in minutes without any hassle. This works well for a majority of our users. However, our power users have always asked for a more flexible way to […]

Why You Were Always Wrong About Breadcrumbs

Haven’t we all been to a theme park and found ourselves lost trying to find the exit? We won’t accept it, but there’s a teeny weeny sapling of frustration about to rear its head. We look around desperately, ask a passerby and they point us to a map, which tells us where we are in […]

5 Ways Website Heat Maps and Visual Analytics Help You Read Visitors’ Minds

Before we talk about website heat maps, let’s talk about people. There are two kinds in the world. Those who see A/B testing (and Conversion Rate Optimization by extension) as gambling and those who see it as science. Gamblers want quick wins; they resort to best practices without bothering with research. The scientists, however, are methodical; they follow a […]

How Badly Does Your Online Shop Need Live Chat?

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77% of users say they want to contact a real person before buying. Contact can happen through phone, email, chat or social channels. But an overwhelming majority of 73% consumers feel live chat provides the highest satisfaction levels, compared to email […]

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