Interacts with people, machines and interfaces. Has an insatiable wanderlust. Likes to traverse through code, literature, music and places. Wants to invent more than discover.
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CTAs are your gateways from one stage of the conversion funnel to the other. Together, they…
Aditi Gupta
10 Min Read
I face this problem a lot. I never find relevant stats for a research at…
Aditi Gupta
8 Min Read
Not once upon a time or very far away, there was an eCommerce site, selling…
Aditi Gupta
6 Min Read
Is there a concept like ‘a complete product page’? Chances are if you have ever…
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There are umpteen case studies out there that will be no less than a miracle……
Aditi Gupta
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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