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All posts by Aditi Gupta

Interacts with people, machines and interfaces. Has an insatiable wanderlust. Likes to traverse through code, literature, music and places. Wants to invent more than discover.
7 Common Pitfalls of Call to Action Design

7 Common Pitfalls of Call to Action Design

CTAs are your gateways from one stage of the conversion funnel to the other. Together, they…

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Aditi Gupta

Aditi Gupta

11 Min Read
100 Quick and Snackable eCommerce Statistics

100 Quick and Snackable eCommerce Statistics

I face this problem a lot. I never find relevant stats for a research at…

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Aditi Gupta

Aditi Gupta

9 Min Read
The Misadventures of an eCommerce CRO Practitioner – A Ballad

The Misadventures of an eCommerce CRO Practitioner – A Ballad

Not once upon a time or very far away, there was an eCommerce site, selling…

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Aditi Gupta

Aditi Gupta

6 Min Read
101 Elements Of A Complete eCommerce Product Page

101 Elements Of A Complete eCommerce Product Page

Is there a concept like ‘a complete product page’? Chances are if you have ever…

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Aditi Gupta

Aditi Gupta

8 Min Read
5 Reasons Your A/B Test Fails (And How Not To)

5 Reasons Your A/B Test Fails (And How Not To)

There are umpteen case studies out there that will be no less than a miracle……

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Aditi Gupta

Aditi Gupta

7 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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