Here’s the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds […]
Posts By Aditi Gupta
7 Common Pitfalls of Call to Action Design
CTAs are your gateways from one stage of the conversion funnel to the other. Together, they lead to a final revenue conversion in the last stage of your funnel. It means a Call to Action gone wrong at any stage is a conversion gone wrong. It’s critical for your business that your CTAs be properly designed. An ideal […]
100 Quick And Snackable eCommerce Statistics
I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm fishing before the desired figures can be pulled out. Information like statistics should be readily available. The figures and decimals are intimidating enough and then if […]
The Misadventures of an eCommerce CRO Practitioner – A Ballad
Not once upon a time or very far away, there was an eCommerce site, selling wares for every day. Success comes slow, and it takes some time. The owner knew and waited in line, for the traffic to come and the users to click. Hoping something or the other would do the trick. He decided […]
101 Elements Of A Complete eCommerce Product Page (With Downloadable PDF)
Is there a concept like ‘a complete product page’? Chances are if you have ever found yourself on an eCommerce product page you have figured out the basic elements: The Headline The Product Image The Product Specifications Pricing The Call to Action buttons The Payment methods Shouldn’t that be enough to make a sale? The […]
5 Reasons Your A/B Test Fails (And How Not To)
There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are […]
