Call to Action Buttons: The Ultimate Guide with Best Practices and Examples

Call to Action Buttons: The Ultimate Guide with Best Practices and Examples

Call-to-action (CTA) buttons are your visitors’ guides that help them accomplish a goal and contribute…

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Smriti Chawla

Smriti Chawla

6 Min Read
Should you hire an agency for your A/B testing or should you do it yourself?

Should you hire an agency for your A/B testing or should you do it yourself?

To be the most successful with your website testing efforts and results, you need more…

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Rich Page

Rich Page

5 Min Read
How to Calculate A/B Testing Sample Sizes?

How to Calculate A/B Testing Sample Sizes?

(This post is a scientific explanation of the optimal sample size for your tests to…

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Kees Schippers

Kees Schippers

14 Min Read
A/B Testing Your Way Into A Great Product Launch

A/B Testing Your Way Into A Great Product Launch

Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what…

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Paras Chopra

Paras Chopra

5 Min Read
A/B Testing Case Study: Removing Navigation Menu Increased Conversions By 100%

A/B Testing Case Study: Removing Navigation Menu Increased Conversions By 100%

Usually, navigation menus are common across all pages of a website. But, should you have…

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Paras Chopra

Paras Chopra

2 Min Read
23 A/B Testing Ideas to Get You Started With Optimization

23 A/B Testing Ideas to Get You Started With Optimization

Usually, you have a pretty good idea of what to A/B test on your landing…

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Paras Chopra

Paras Chopra

2 Min Read
Do Human Photos Increase Website Conversions?

Do Human Photos Increase Website Conversions?

Do human photos distract users? Do they create a deeper emotional connection? Or do they…

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Paras Chopra

Paras Chopra

4 Min Read
A/B Test Duration Calculator [Free Downloadable Excel]

A/B Test Duration Calculator [Free Downloadable Excel]

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In…

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Paras Chopra

Paras Chopra

3 Min Read
A/B testing is not snake oil

A/B testing is not snake oil

Recently on Hacker News, someone commented that A/B testing has become like snake oil, making…

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Paras Chopra

Paras Chopra

3 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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