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Predict A/B test results using ancient Indian astrology

Wouldn’t it be wonderful if there was a way to instantly know which version is going to win without waiting…

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Paras Chopra

Paras Chopra

6 Min Read
Web Push Notifications: Build Targeted Campaigns

Web Push Notifications: Build Targeted Campaigns

Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well,…

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Nida Zehra

Nida Zehra

6 Min Read
A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

You’re an eCommerce brand manager ready to learn more about your customers and how they…

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Natalie Thomas

Natalie Thomas

11 Min Read
5 Tried-and-Tested Methods To Collect User Feedback With Surveys

5 Tried-and-Tested Methods To Collect User Feedback With Surveys

Those days are over when companies used website surveys to react to negative feedback from…

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Margo Ovsiienko

Margo Ovsiienko

9 Min Read
7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

User experience (UX) is a gauge of how people feel when they interact and engage…

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Kevin Payne

Kevin Payne

13 Min Read
ISO 27701:2019—VWO’s Commitment Towards Data Protection and Security

ISO 27701:2019—VWO’s Commitment Towards Data Protection and Security

With progressing technology, cyber-attacks are evolving by the hour. With more than 89% of businesses…

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Nida Zehra

Nida Zehra

5 Min Read
5 Advanced Methods to Maximize Conversion Rates Using Remarketing Strategies

5 Advanced Methods to Maximize Conversion Rates Using Remarketing Strategies

Plainly put, remarketing is merely common sense packaged in glossy corporate-buzzword-speak: the good old, veritably…

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Sheryl Jones

Sheryl Jones

7 Min Read
Optimize Your Website Changes With No-Code Visual Editor

Optimize Your Website Changes With No-Code Visual Editor

Technology should enable creation and not act as a barrier to execute transformational ideas. This…

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Nida Zehra

Nida Zehra

6 Min Read
The Ultimate Handbook On Writing The Perfect Call-To-Action

The Ultimate Handbook On Writing The Perfect Call-To-Action

Add To Cart. Start Free Trial. Click Here. Book Tickets. Learn More. How do these…

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Hazel Raoult

Hazel Raoult

10 Min Read
Reimagining conversion rates as a function of time

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses.…

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Anshul Gupta

Anshul Gupta

6 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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