VWO Tealium Integration

Tealium is a customer data platform (CDP) and enterprise tag management system that helps businesses collect, unify, and manage their customer data across various digital touchpoints. It allows organizations to capture real-time customer interactions from websites, mobile apps, and other digital properties, then standardize and distribute this data to your analytics and marketing stack.

1. Advanced audience targeting for VWO campaigns

Use Tealium’s audience data and badges as targeting conditions across VWO Testing, Insights, and Personalize. 

This means you can leverage the customer data you’ve already collected and organized in Tealium to

• run A/B tests on targeted segments
• view heatmap and session recording of targeted group of users
• create personalized experiences for specific user group

2. Automatic data synchronization 

Tealium data is automatically synced with VWO every 24 hours, with an option to trigger manual syncs anytime.

1. Run A/B tests on targeted audience identified in Tealium

Leverage Tealium’s robust customer profiles to run highly targeted A/B tests for specific audience segments. For example, you could identify customers who have spent over $500 in the last 3 months through Tealium, then use VWO to test different premium membership offers for this high-value segment.

2. View Session recording and Heatmap of cart abandoners identified in Tealium

For instance, if you have identified users in Tealium who are didn’t complete the purchase, you can import this audience into VWO Insights and view their session recording and heatmap. This would give you insight into what prevented them from completing the purchase.