Building great products isn’t about following trends or copying competitors. 

It’s about understanding what your customers care about and bringing those insights to your organization so you can build experiences that resonate with your users and drive long-term growth.    

UX surveys cut through the guesswork, revealing why users abandon a process, what features they’re willing to pay more for, or where they get stuck on your website. 

We’ve analyzed and compared 12 leading UX survey tools so you can choose the one that perfectly matches your business requirements.

What are UX surveys?

A UX survey is a structured questionnaire designed to collect user feedback about their interactions with a product, website, or service. 

Unlike general surveys, UX surveys focus specifically on usability, ease of navigation, design appeal, and customer satisfaction. With the help of these surveys, you can:

• Identify user pain points
• Measure customer satisfaction
• Improve website usability
• Guide product development
• Understand user expectations

Why your business needs UX survey tools

Investing in the right UX survey tool helps you make smarter, data-driven decisions rather than relying on gut feelings. In the long term, these tools contribute to strategic decision-making, ensuring you build experiences that resonate with users.

But in the short term, they also provide day-to-day value by enabling you to:

• Gather qualitative insights
• Resolve issues and challenges faster
• Get higher response accuracy
• Collect actionable insights
• Make informed decisions

By leveraging these tools consistently, you create a continuous feedback loop that drives immediate wins and long-term success.

Best UX survey tools: Quick look

• VWO Surveys
• Survicate
• Refiner
• SurveyMonkey
• Typeform
• Qualtrics
• Google Forms
• SurveySparrow
• Hotjar
• Alchemer
• SurveyLegend
• Zoho Survey

Top 12 UX survey tools

1. VWO Surveys

On-page surveys are a part of VWO Insights, the complete suite of behavior analytics tools. It powers up your feedback process with AI-driven survey creation, real-time response analysis, and advanced targeting options. 

VWO Surveys offers a wide range of triggers that you can use to get contextually relevant answers from the right set of visitors at the precise moment. 

To add to it, the tool’s seamless integration with session recordings enables you to watch exactly what users experienced while answering a survey and dive deeper into the reasons behind their responses. 

Moreover, the insights gathered from these user surveys can strengthen your hypotheses, allowing you to run targeted experiments and create experiences that improve customer satisfaction and drive business growth.

Top features of VWO Surveys

VWO Copilot

Use AI to generate relevant and engaging UX survey questions based on specific goals. Also, the AI-powered reports offer actionable suggestions and insightful summaries from survey responses to improve the user experience.

Advanced triggers

Deploy surveys based on user behavior, including exit intent, scroll depth, and session time.

Session recordings

Watch session recordings of users to understand the context and reasons behind specific survey responses.

Conditional branching

Ask relevant follow-up questions based on what users answer to get in-depth insights and actionable feedback.

Custom branding & white labeling

Fully customize surveys with multilingual support, CSS customization, and API integrations.

End-to-end optimization

Pair surveys with other behavioral analytical capabilities like heatmaps and session recordings to gather in-depth feedback, and use these insights to fuel your experimentation program.

Free trial period

You can opt for an all-inclusive 30-day free trial.

Top integrations

Analytics: Google Analytics, Adobe Analytics 

eCommerce: Shopify, Magento

Marketing: Salesforce, Marketo, Clearbit

CRM: HubSpot, Salesforce

Pricing

VWO offers a forever-free Starter plan that includes website surveys, heatmaps, session recordings, form analytics, and many other behavioral analytics capabilities. 

The Growth plan is priced at $139/month, while the tool also offers customized pricing options for large enterprise teams.

The diverse array of qualitative tools integrated into VWO Insights empowers teams to perform comprehensive UX audits, pinpointing areas for improvement and uncovering valuable enhancement opportunities.

– A G2 Review

2. Survicate

Survicate is a powerful customer feedback platform designed to run targeted surveys across multiple touchpoints and uncover in-depth customer needs and pain points. 

Businesses can leverage the tool’s AI-powered analytics and multiple integrations to continuously refine their products, optimize user experiences, and boost user satisfaction.

Survicate automates feedback collection and integrates it into existing workflows so you can iterate faster, launch new features with confidence, and improve retention through a deeper understanding of your users.

Top features of Survicate

Drag-and-drop survey builder, multi-channel surveys, advanced targeting, AI-powered analytics and dashboards, and customizable surveys.

Pros

Customization options for surveys are quite useful, especially for users with limited tech knowledge.

Offers a wide range of templates along with an intuitive user interface.

Easy to implement and integrate with other platforms.

Cons

Needs more advanced functionalities and analytics to create complex surveys.

Managing multiple surveys in the overview section can be overwhelming.

No option to combine results from all surveys to determine the average conversion rate.

Pricing

Survicate offers a free plan with a limit of 25 responses per month. The paid plans start from $99/month for 250 monthly responses.

3. Refiner

Refiner, a popular UX survey tool, enables brands to launch micro surveys that seamlessly integrate into their product experience, resulting in higher response rates and more reliable feedback.

The tool empowers product teams, marketers, and customer success professionals to make data-driven decisions by collecting feedback from your target audience at crucial moments in their journey. 

With its advanced targeting capabilities and seamless integration with popular platforms, Refiner enables you to streamline feedback collection, identify challenges faced by users, and drive growth through informed decision-making

Top features of Refiner

Multi-channel survey deployment, pre-built templates, customizable survey designs, real-time reporting dashboard, and automated feedback processing workflows.

Pros

Ready-made templates for NPS and CSAT save a lot of time and effort.

Easy to push NPS feedback data to email marketing automation tools.

Allows you to share customized follow-up or leading questions based on user feedback.

Cons

Offers a limited number of live surveys. 

Lacks key features to automate surveys for advanced use cases. 

The dashboard does not have an intuitive interface.

Pricing

Refiner offers a 30-day free trial, while the paid plans start from $99/month for 5k monthly active users (MAUs).

4. SurveyMonkey

SurveyMonkey is a useful UX survey tool that offers a wide range of AI-powered features and pre-built templates, making it easier for teams to create UX surveys, collect meaningful feedback, and improve user experience. 

Designed for teams across marketing, customer experience, and UX research, SurveyMonkey helps businesses easily gather in-depth user feedback.

By reaching the right audience with targeted surveys and leveraging real-time analytics, teams can iterate on features, enhance brand engagement, and drive meaningful business growth.

Top features of SurveyMonkey

AI-powered survey creation, pre-built and customizable templates, in-depth analytics, advanced reporting, and access to a global panel of 335M+ respondents for targeted UX research.

Pros

Useful for reviewing survey results and actionable insights in multiple formats.

A wide range of customization options for logos, URLs, and thank you notes.

Easy to set up and share surveys with unique URLs

Cons

Offers limited options to personalize surveys.

The user interface is quite complex, especially while trying to apply a filter on survey results.

Users have to choose a higher pricing tier to remove the SurveyMonkey logo.

Pricing

SurveyMonkey offers a Standard Monthly Plan at $99/month for individual users, while the Team Advantage Plan is priced at $25/month for a minimum of 3 users.

5. Typeform

Typeform is a dynamic form-building tool that offers personalized follow-up questions along with embedded multimedia content to gather deeper insights into user behavior and preferences.

Beyond collecting responses, the tool’s AI-driven analytics help businesses make sense of survey data, guiding informed decision-making. 

Typeform’s focus on design and user experience enables brands to gather up to 3.5x more customer data through forms that break away from conventional formats, resulting in higher completion rates and more meaningful insights.

Top features of Typeform

Highly customizable form designs, video content integration, follow-up questions based on previous answers, AI-powered response analysis, and multiple embedding options.

Pros

Helps reduce spam submissions of forms and surveys. 

A wide range of customization options to create more personalized surveys.

Easy to set up surveys and integrate them with other platforms.

Cons

Does not allow you to change the language of pre-built templates.

Pricing tiers are a bit expensive, especially for smaller businesses and startups.

Limited options to generate customized reports.

Pricing

Typeform offers a free plan with unlimited surveys and forms. However, it has a limit of 10 questions per form and allows up to 10 responses per month. The paid plans start from $29/month for 100 monthly responses.

6. Qualtrics

Qualtrics is a powerful experience management and UX research platform that collects feedback across multiple channels to help you understand what drives customer loyalty and spending. 

The tool offers real-time dashboards, expert-designed survey templates, and AI-driven recommendations, ensuring valuable insights from every customer interaction. 

Also, when critical issues are identified, Qualtrics automatically triggers tickets to relevant team members, ensuring a timely response to customer concerns and systematic improvement of the customer experience.

Top features of Qualtrics

Multi-channel surveys, AI-powered survey optimization, real-time analytics and dashboards, and an automated closed-loop feedback system.

Pros

Existing surveys can be edited and reused for future campaigns.

Useful pre-built templates and survey designs.

Offers a wide range of integrations with various other survey platforms.

Cons

Collaborating with different team members on the same surveys can be tricky.

Limited customization options for existing survey templates.

Lacks robust reporting capabilities, especially while trying to filter feedback.

Pricing

Qualtrics offers customized pricing options based on your business requirements.

7. Google Forms

Google Forms is a free and intuitive tool for creating online surveys and forms with a simple drag-and-drop interface, multiple question types, and customizable templates. 

The tool offers in-built data visualization features and seamless integration with Google Workspace, enabling you to analyze responses in real time, uncover trends, and make informed decisions.

The enterprise-grade security infrastructure and regular compliance verifications make Google Forms a reliable choice for brands that need to collect sensitive feedback while maintaining the simplicity that users expect from Google tools.

Top features of Google Forms

Customizable templates, logic-based questions, drag-and-drop form builder, real-time response analytics, and deep integration with Google Workspace tools.

Pros

Easy to use, especially for non-technical users.

Seamless integration with Google Workspace apps like Drive and Calendar.

Useful options to customize the appearance and layout of the forms.

Cons

Lacks advanced features and functionalities for complex use cases.

Limited options to add company branding on forms.

Setting up and creating forms is a time-consuming process.

Pricing

Google Forms is free to use.

8. SurveySparrow

SurveySparrow is a powerful Voice of Customer (VOC) platform that offers AI-powered insights, multi-channel feedback collection, and conversational user surveys. 

With a wide range of features and integrations, businesses can collect highly contextual micro-feedback across their digital touchpoints and streamline UX improvements.

SurveySparrow offers AI-driven analytics and real-time WhatsApp feedback that simplify the feedback process and make it a valuable tool for teams looking to stay customer-focused and gather authentic feedback.

Top features of SurveySparrow

AI-powered insights engine, conversational surveys, multi-channel deployment, SpotChecks for contextual micro-feedback collection, and reputation management across 100+ platforms.

Pros

Offers robust reporting options and multiple export formats.

Allows you to tweak or modify existing surveys after they are shared.

The tool instantly transcribes spoken survey responses, saving time and effort.

Cons

Does not offer a lot of customization options for automated reports.

Not suitable for enterprise businesses that handle a large number of responses.

Paid plans are a bit costly, especially for individuals or smaller teams.

Pricing

SurveySparrow has a Forever Free plan that includes 3 active surveys and 50 responses per month. The paid options include a Basic Plan for individuals at $19/month, while businesses can opt for the Starter Plan at $39/month.

9. Hotjar

Hotjar is an intuitive UX survey platform that combines survey capabilities with website analytics, enabling teams to gather contextual feedback from users about their digital experiences.

The platform simplifies the process of collecting and analyzing feedback through customizable online surveys that can be targeted to specific audience segments. 

With advanced targeting and seamless integrations, Hotjar enables teams to identify patterns in user feedback, make data-driven decisions, iterate faster, and improve website performance.

Top features of Hotjar

Customizable surveys, pre-built templates, multiple question types, custom branding, and targeted feedback collection.

Pros

Easy to set up, target, and analyze surveys at scale.

Useful for continuously gathering user feedback from different pages on a site.

Makes it easy to view and analyze survey responses from the dashboard itself.

Cons

Limited customization options for surveys.

Does not offer many options for advanced targeting.

Limited question types and customization for conditional responses.

Pricing

Hotjar offers a free plan with a limit of 3 surveys and 100 monthly responses. The paid Growth plan is priced at $99/month and includes unlimited surveys.

10. Alchemer

Alchemer is a popular UX survey tool platform that enables teams to gather user feedback through online surveys, websites, apps, or other third-party channels.

The tool provides AI-powered analytics and easy-to-use dashboards, making it simple to analyze responses and uncover trends. Businesses can use these insights to refine their products and improve overall user experiences. 

Whether you’re trying to improve your product features, enhance your website experience, or better understand why customers choose your service, Alchemer helps you make decisions based on real customer input rather than guesswork.

Top features of Alchemer

Multi-channel feedback collection, automated workflows, AI-powered analysis and reports, and customizable dashboards.

Pros

Simplifies the process of creating complex surveys to target different audiences.

Seamlessly integrates with your existing workflows.

The auto-generated reports offer quick insights for in-depth data analysis.

Cons

Manual formatting of data is required for better analysis on Excel sheets.

Limited options to improve the look and feel of the surveys.

Integrating survey data with Salesforce can be challenging at times.

Pricing

Alchemer’s pricing tiers include the Collaborator plan, which is priced at $55/month. The Professional plan is priced at $165/month, while the Full Access plan can be purchased for $275/month.

11. SurveyLegend

SurveyLegend is an intuitive tool that enables businesses to create UX surveys with a simple drag-and-drop interface and extensive customization options.

The tool supports logic-based question branching, allowing for smart surveys that adapt to the answers of survey respondents. Also, it offers a wide range of options to distribute surveys via direct links, social media, or website embeds.

Additionally, SurveyLegend offers rich media support, allowing teams to incorporate images and visual elements that help capture the attention of survey respondents and improve the survey experience.

Top features of SurveyLegend

Drag-and-drop survey builder, customizable themes, logic and branching, multi-channel sharing, and real-time analytics.

Pros

Easy to set up surveys and share the results with team members.

Offers a wide range of options to design and style each survey.

Affordable pricing options, especially for students and small businesses.

Cons

A lot of the features cannot be accessed without a Pro account.

The free account does not have an option to download the survey data.

Lack of customization options for the ‘Thank you’ pages displayed at the end of surveys.

Pricing

SurveyLegend offers a free plan with a limit of 3 surveys and 1k responses per survey. The Pro plan is priced at $19/month and includes 20 surveys with a limit of 5k responses per survey.

12. Zoho Survey

Zoho Survey is a versatile UX survey tool that offers over 30 question types, customizable themes, and skip logic so users can capture precise feedback. 

Collecting data is made easier by enabling survey distribution via email, social media, and embedded links, while mobile optimization ensures that participants can complete surveys from any device, increasing response rates. 

Zoho Survey offers built-in reporting tools and integration with Google Sheets, enabling businesses to analyze trends and make informed decisions to improve customer satisfaction and optimize the user experience.

Top features of Zoho Survey

Multiple question types, 250 expert-designed survey templates, built-in mobile optimization, collaboration tools for survey creation and reporting, and integration with Google Sheets for advanced data analysis.

Pros

Easy to customize each survey using the pre-built templates. 

Seamless integration with all other Zoho products

Offline surveys are a strong addition, mainly because not many competitors have this feature.

Cons

Steep learning curve, especially for beginners and non-tech users.

The tool has a lengthy onboarding process instead of simple demo videos.

Integration with tools outside the Zoho ecosystem can be challenging.

Pricing

Zoho Survey’s free plan includes unlimited surveys with a restriction of 10 questions and 100 responses per survey. The Plus plan offers unlimited surveys, questions, and responses for $20/month.

Comparison of UX survey tools

No.	Tool	Free trial	Pricing
1.	VWO Surveys	30 days	Free for up to 5k MTUs. Paid plans start at $139/month for VWO Insights, which includes surveys, heatmaps, session recordings, etc.
2.	Survicate	–	$99/month
3.	Refiner	30 days	$99/month
4.	SurveyMonkey	–	$99/month
5.	Typeform	–	$29/month
6.	Qualtrics	–	Custom
7.	Google Forms	–	Free
8.	SurveySparrow	14 days	$19/month
9.	Hotjar	15 days	$99/month
10.	Alchemer	7 days	$55/month
11.	SurveyLegend	–	$19/month
12.	Zoho Survey	7 days	$20/month

Which survey tool is right for you?

Choosing the right UX survey tool depends on several factors, as different businesses have unique needs when it comes to gathering user insights. Here are some key considerations to help you decide which tool is the best fit for your business.

1. Survey complexity and features

Basic survey tools work well for collecting simple feedback through standard question types and linear surveys. 

However, for comprehensive UX research surveys, you’ll need tools that support advanced features like branching logic, behavior analysis, and experimentation.

2. Customization & branding

Brand consistency builds trust and increases response rates. 

While basic tools offer simple color and logo customization, advanced platforms provide options like custom domains, themes, and pre-built templates. 

The level of customization needed often depends on your company’s size and brand requirements.

3. Integration with existing tools

Your survey tool should fit seamlessly into your existing workflow. 

Tools with native integrations to popular CRMs, analytics platforms, and collaboration software can automate data collection and streamline efforts. 

This reduces manual work and helps you act on feedback faster.

4. Data analysis and reporting

Different tools offer varying levels of analytical capabilities. 

Some platforms provide simple response summaries and charts, while others offer AI-powered analysis, user sentiment tracking, and custom dashboards. 

Consider whether you need built-in analytics or prefer to export data to specialized analysis tools.

5. Scalability & future goals

Your survey needs will likely evolve as your business grows. 

Consider factors like multi-language support, response volume limits, user seats, and advanced features you might need in the future.

Final thoughts

Selecting the right UX survey tool depends on your business goals, budget, and the depth of insights you need. 

Whether you’re looking for advanced features like survey branding, a free trial, or scalability, there’s a tool that fits your needs.

Of course, VWO Insights offers all of these—plus it integrates with key behavioral analytics tools, allowing you to manage and scale your feedback process seamlessly.

Request a demo today to explore VWO Insights and see how it seamlessly fits into your existing optimization workflows.

Frequently asked questions (FAQs)