You’ve done everything right, optimized your product pages, streamlined navigation, and even offered discounts. Yet, shoppers still abandon their carts.

With a staggering 75.38% average cart abandonment rate globally, eCommerce businesses are losing billions in potential revenue every year.  

Cart abandonment is inevitable, but losing sales doesn’t have to be. 

With the right cart abandonment tools, businesses can track abandoned carts, understand why shoppers leave, and take action to bring them back. 

In this guide, we’ll explore the best cart abandonment tools, their key features, and how they can help you maximize sales effortlessly. Let’s dive in!

What are shopping cart abandonment tools?

Shopping cart abandonment tools are software solutions that help eCommerce businesses recover lost sales by re-engaging shoppers who leave their carts without completing a purchase. These tools work by tracking abandoned carts, analyzing user behavior, and deploying targeted strategies to encourage customers to return and finalize their transactions.

They typically include features such as:

• Automated email reminders to bring customers back with personalized offers or product recommendations.
• Exit-intent popups that appear when a shopper is about to leave the site, offer discounts or incentives.
• Retargeting ads on social media and search engines to remind shoppers of the products they left behind.
• SMS and push notifications for instant, direct engagement.
• On-site optimizations, like live chat assistance or progress indicators, reduce friction in the checkout process.

14 Best shopping cart abandonment tools: A quick glimpse

• Klaviyo
• Omnisend
• ActiveCampaign
• OptinMonster
• Privy
• VWO
• OptiMonk
• Drip
• CartStack
• Rejoiner
• Yieldify
• Zaius
• Sendlane
• Recart

Top 14 shopping cart abandonment software: Detailed overview

1. Klaviyo 

Klaviyo is an advanced email marketing and automation platform that helps eCommerce businesses optimize their customer engagement and increase sales. It helps businesses recover lost sales by sending timely, personalized email reminders to customers who leave items in their cart without completing the purchase. 

It leverages customer data to send targeted emails based on real-time behaviors. Klaviyo’s AI features offer advanced predictive analytics, enhancing its email and SMS marketing capabilities. This helps businesses better understand shopping cart abandonment patterns and craft targeted recovery messages, improving engagement and conversion rates.

Best features

• Automated email and SMS flows for cart abandonment recovery
• Advanced segmentation for personalized messaging
• Predictive segmentation for targeting high-value customers
• Personalized product recommendations based on user behavior
• Real-time analytics to optimize cart abandonment campaigns
• A/B testing for email content and subject lines
• Multichannel support for email, SMS, and push notifications

Pros

• Easy-to-use interface for designing email campaigns
• Advanced segmentation and personalization based on customer behavior
• Detailed analytics for real-time campaign performance tracking
• Extensive educational resources

Cons

• Higher pricing compared to competitors with hidden fees
• Limited AI features in flows and sign-up forms

Pricing

Paid plans begin at $45 per month 

Free trial

Klaviyo offers a 60-day free trial

2. Omnisend 

Omnisend is a powerful email and SMS marketing automation platform for eCommerce businesses. It allows businesses to create automated workflows that trigger personalized emails and SMS messages when a customer abandons their shopping cart. 

Omnisend’s AI-powered email automation feature makes creating campaigns faster and easier. It helps generate on-brand emails from scratch, catchy subject lines and even supports multiple languages like Spanish, French, and Chinese. With the ability to regenerate and refine content, you can craft perfect emails that resonate with your audience and drive sales.

Best features 

• Automated cart recovery workflows
• Multi-channel outreach 
• Personalized messaging 

• Pre-built automation templates 
• Smart segmentation 
• A/B testing 

• Discount & incentive integration 
• Real-time tracking & analytics 
• Push notification support 
• Advanced segmentation 

• Product recommendations 
• Product reviews 

Pros

• Generous free plan with no additional charges
• High-quality, customizable templates for emails and workflows
• Excellent customer support with quick and helpful responses

Cons

• Lacks advanced features like automated RSS campaigns and CRM integrations 
• Limited SMS marketing features
• GIF attachments in emails don’t display full-screen

Pricing

Paid plans begin at $11.20 per month

Free trial

Omnisend offers a forever-free plan with limited features

3. ActiveCampaign

ActiveCampaign is a comprehensive marketing automation platform that combines email marketing, CRM, and machine learning to help businesses engage with their customers effectively. It automates personalized follow-up communications, thereby enhancing customer retention and boosting sales. 

Its content creation feature helps businesses streamline marketing efforts with automation, AI-powered insights, and personalized messaging. It enables users to create engaging emails, landing pages, and social media content while integrating customer data for targeted campaigns all in one platform. 

Best features 

• Automated abandoned cart emails
• Behavioral tracking
• Personalized product recommendations
• Pre-built automation templates
• Advanced segmentation
• Real-time analytics
• A/B testing email campaigns
• Omnichannel messaging
• Post-purchase automation
• Predictive sending

Pros

• Combines CRM and email marketing capabilities in one platform
• Flexible email designer with customizable templates 
• Excellent customer support, including 1-on-1 monthly help sessions
• Great for creating personalized and dynamic email campaigns

Cons

• Limited design options for unsubscribe pages and opt-in forms
• Automations lack some advanced functionalities

Pricing

Paid plans start at $15 per month

Free trial

ActiveCampaign offers a 14-day free trial

4. OptinMonster 

OptinMonster is a lead-generation tool that helps businesses capture leads and reduce cart abandonment using highly customizable opt-in forms. It targets abandoned carts by showing exit-intent popups and triggering specific offers when customers are about to leave the website. 

Its smart success feature helps deliver personalized, post-conversion messages to returning visitors. It ensures they don’t see the same opt-in form. With its targeted messages and follow-ups, users can display specific next-step actions, like offering discounts, social media links, or additional offers, encouraging further engagement without bothering the visitor.

Standout  features 

• Exit-intent technology 
• Countdown timers
• A/B testing
• Onsite retargeting 
• Countdown timers
• Scroll & inactivity detection 
• Drag and drop templates for optin forms
• Page level targeting 
• AI-powered popups 

Pros

• Excellent customization options for email capture forms and pop-ups
• Advanced features like A/B testing and detailed reports
• Flexible scheduling and targeting options

Cons

• It can be expensive for small businesses
• Limited design flexibility in some templates

Pricing

Paid plans start at $7 per month

Free trial

It does not offer a free trial

5. Privy 

Privy is a marketing platform for eCommerce businesses, offering tools for email & SMS marketing, popups, and abandoned cart recovery. It helps online stores grow sales by engaging visitors, capturing leads, and automating follow-ups. 

Its Privy Convert is a suite of tools. It includes customizable popups, spin-to-win wheels, exit-intent displays, and banners to engage visitors. It integrates with major eCommerce platforms and email marketing tools, enabling automated follow-ups and segmentation. 

Best features 

• Automated abandoned cart and welcome emails
• Newsletter emails
• SMS marketing
• Personalized incentives like spin to win
• Behavioral targeting
• Cross-sell popups
• Broadcast texts
• Free shipping bar

Pros

• Easy to set up and manage campaigns without technical expertise
• Combines email and SMS marketing for broader customer reach
• Great for email marketing and automation
• Aesthetic and customizable pop-ups

Cons

• Access to advanced features often requires expensive higher-tier subscriptions
• Campaign setup can be confusing without tutorials

Pricing

Paid plans start at $30 per month

Free trial

Privy offers a 15-day free trial

6. VWO 

VWO is a powerful all-in-one conversion rate optimization platform that helps businesses improve website experiences and boost conversions. With behavioral analysis tools like session recordings, heatmaps, form analytics, and on-page surveys, businesses can systematically uncover hidden UX bottlenecks.

Next, they can run various tests—A/B tests, multivariate tests, and even server-side experiments—to optimize different areas of the user journey, reducing cart abandonment. With its complete suite of tools, VWO enables businesses to identify and fix issues that often contribute to cart abandonment and lost sales.

Finally, with personalization, VWO tailors experiences for specific user segments, keeping them engaged with relevant content and guiding them toward completing their purchases.

Download the cart abandonment eBook for expert-backed strategies on reducing drop-offs.

Best features 

• Session recordings & heatmaps
• Form analytics
• Exit-intent popups 
• On-page surveys
• A/B testing & multivariate testing
• Personalization 
• AI-powered optimization 

Pros

• Comprehensive experimentation and optimization suite
• Advanced targeting and personalization features
• AI-driven insights for improved decision-making
• Exceptional customer support backed by a 98% satisfaction score

Cons

• No built-in cart recovery emails
• Lacks built-in remarketing ad features

Pricing 

Free trial

It offers a 30-day free trial

How ReplaceDirect reduced cart abandonment using VWO

ReplaceDirect, an online retailer of electronic accessories, faced high cart abandonment during checkout and needed a data-driven approach to improve conversions.

Using VWO, they tested a simplified checkout process:

• Control: Checkout page with multiple fields, potentially overwhelming users.
• Variation: A streamlined form with fewer distractions for a smoother experience.

The optimized checkout page led to a 25% reduction in cart abandonment, boosting conversions and revenue.

Check out the cart abandonment statistics to stay informed.

See similar results for your business—sign up for a free trial today and start creating seamless, high-converting experiences.

7. OptiMonk 

OptiMonk is a conversion optimization tool designed to help eCommerce businesses reduce shopping cart abandonment and boost sales. By utilizing behavior-based popups and on-site messages, it engages visitors at critical moments to encourage them to complete their purchases. 

OptiMonk’s AI-powered feature helps optimize cart abandonment recovery by personalizing website experiences. It uses AI to analyze visitor behavior and trigger relevant popups, messages, or emails to nudge users toward completing their purchases. Some features include automated product recommendations, urgency-driven messaging, and exit-intent popups. 

Best features 

• Exit-intent popups
• Cart-based targeting
• Smart discounts & incentives
• Onsite messages & gamification
• A/B testing & analytics
• No-code popup creation
• AI-powered personalization

Pros

• Versatile platform with diverse customization and integration options
• Effective pop-ups and gamification features for improving conversions
• Offers weekly tips and newsletters that are helpful and engaging

Cons

• Limited insights into user interactions with surveys
• Higher reliance on customer support for complex campaign setups

Pricing

Paid plans start at $19 per month

Free trial 

OptiMonk offers a forever-free plan with limited features

8. Drip

Drip is a marketing automation platform for eCommerce businesses. It addresses shopping cart abandonment by implementing automated workflows that re-engage customers who have left items in their shopping carts without completing the purchase. Through a series of timely and personalized emails, it reminds customers of their pending purchases and offers incentives.

Its onsite marketing feature helps businesses create targeted popups, forms, and banners to capture leads and boost conversions. It allows brands to personalize onsite experiences based on visitor behavior, segments, and purchase history. 

Best features 

• Automated abandoned cart workflows
• Visual point and click email builder
• Behavioral segmentation
• Multi-channel automation
• A/B testing 
• Social retargeting
• Detailed analytics 

Pros

• Customizable options for campaigns and templates
• Provides detailed insights into campaign performance
• AI assistance for composing and scheduling emails
• Advanced features for dynamic content and segmentation

Cons

• Inability to move elements easily in automation workflows
• Advanced functionalities come at a higher cost

Pricing

Paid plans start at $39 per month

Free trial

It offers a 14-day free trial

9. CartStack

CartStack is an abandoned cart re-marketing solution for eCommerce businesses to recover lost sales. By deploying multi-channel campaigns including email, SMS, and push notifications it effectively re-engages customers who have left items in their carts, encouraging them to complete their purchases. 

It also helps engage distracted shoppers with abandoned tab notifications. This helps to improve retention and conversion by monitoring when your shoppers open a new browser tab, and changing the state of your favicon, title & emitting a chime to remind your easily-distracted shoppers to come back and complete their purchase.

Best features 

• Abandoned cart email reminders
• SMS reminders
• Push notifications
• On-site retention tools
• In-stock notifications
• A/B testing
• Exit intent offers

Pros

• It offers multi-channel engagement
• Launches recovery campaigns swiftly with ready-to-use templates and workflows
• Excellent customer support with quick response times.
• A/B testing capabilities and insightful dashboards

Cons

• Limited flexibility in customizing email templates
• The editorial dashboard lacks advanced customization options
  

Pricing

Paid plans start at $29 per month

Free trial

It offers a 14-day free trial 

10. Rejoiner

Rejoiner is a lifecycle email marketing tool for eCommerce businesses to recover lost revenue from shopping cart abandonment. It provides automated email campaigns, behavioral triggers, and real-time personalization to re-engage shoppers and bring them back to complete their purchases. 

Its direct mail solution helps recover abandoned carts by sending personalized postcards to shoppers who leave without completing a purchase. This automated tool triggers timely, data-driven mail based on customer behavior. It features personalized messaging, QR code & URL tracking, and multi-touch campaigns to enhance cart recovery efforts beyond digital channels. 

Best features 

• Custom email templates
• Automated cart recovery emails
• Real-time exit intent detection
• Dynamic product recommendations
• Multi-touch recovery campaigns
• Behavior-based triggers
• Segmented & personalized abandonment emails
• A/B testing

Pros

• Highly customizable email flows with advanced segmentation
• Real-time data tracking for abandoned cart recovery
• Powerful email marketing tools, including A/B testing and automation
• Excellent support and onboarding assistance

Cons

• Pricing is higher compared to some competitors
• Occasional delays in email delivery for last-minute campaigns

Pricing

Paid plans start at $25 per month

Free trial

It offers a 30-day free trial 

11. Yieldify

Yieldify is a website personalization platform that helps you maximize the ROI from on-site traffic by increasing email & SMS leads, conversion rates, and average order values. It addresses shopping cart abandonment by providing deep audience segmentation, personalized on-site messaging, and behavioral triggers to guide visitors toward completing their purchases. 

Its Sunburst charts offer customer journey insights, helping businesses understand where and why customers drop off. Additionally, its Stable ID solution ensures continuous tracking even with third-party cookie restrictions. 

Best features 

• Customer journey insights
• Exit-intent & behavioral triggers
• Trust-building elements
• A/B testing & optimization
• Advanced segmentation & targeting

Pros

• Powerful analytics providing deeper customer insights
• Flexible product offering with a wide range of campaign options
• Strong focus on data-driven strategies and conversion rate optimization 
• Personalization across multiple touchpoints

Cons

• Additional mapping required for data flow to email platforms
• Higher pricing compared to some alternatives

Pricing

Custom pricing based on business needs

Free trial

It does not offer a free trial 

12. Zaius

Zaius, now part of Optimizely, is a customer data platform (CDP) that helps businesses boost revenue through personalized, multi-channel engagement. By unifying customer data, it enables businesses to orchestrate targeted marketing campaigns, re-engage customers, and increase conversions.

With behavior tracking and automated recovery campaigns via email, SMS, and personalized website experiences, it helps businesses reduce cart abandonment by delivering timely reminders, incentives, and recommendations.

To simplify Black Friday/Cyber Monday (BFCM) preparation, Zaius offers Holiday Recipes, which are pre-built campaign templates that can be quickly customized and launched in minutes.

Best features 

• Automated cart recovery campaigns
• Detailed customer profiles
• Dynamic product recommendations
• Behavior-based triggers
• AI-powered recommendations
• Cross-channel marketing
• Real-time customer data
• A/B testing & optimization

Pros

• Easy setup and reporting for drip campaigns and onsite forms
• Multi-channel engagement to reach shoppers on different platforms
• Robust for email marketing, including cart and browse abandonment campaigns

Cons

• SMS marketing tools are not robust
• Limited control over reporting and custom attribution models

Pricing

Custom pricing based on business needs.

Free trial

Not available

13. Sendlane

Sendlane is an advanced email and SMS marketing automation platform. It integrates deep-data analytics with multi-channel automation, enabling personalized communication that encourages customers to complete their purchases.

Its multivariate testing feature allows you to optimize marketing campaigns by testing multiple variables simultaneously, such as subject lines, email content, layouts, and CTAs. This is especially useful for cart abandonment recovery, as businesses can experiment with different email sequences, discount offers, urgency messaging, and send times to see what resonates best with their audience. 

Best features 

• Sendlane beacon (Centralized Customer Data)
• Real-time website tracking
• Deep-data integrations
• Multivariable segmentation
• Multi-channel automation
• Personalized email campaigns
• SMS reminders
• Advanced forms
• Integrated review collection
• Multivariate testing

Pros

• Powerful automation features based on e-commerce activity and website behavior.
• Consolidates multiple tools (email, SMS, reviews) into one platform.
• Responsive customer support

Cons

• Cost is on the higher side 
• Limited customization options for email templates and designs

Pricing

Paid plans for email and SMS plans start at $523 per month

Free trial

It offers a 60-day free trial

14. Recart

Recart is an SMS marketing platform that leverages SMS and Messenger marketing, it enables brands to re-engage potential customers who abandoned their carts by offering timely reminders, discounts, and incentives to encourage them to complete their purchases. 

Additionally, it has introduced the world’s first one-click opt-in experience, making it as effortless as one-click checkouts for popups. If a shopper has previously signed up through a Recart popup, they can join your list instantly with a single tap, no typing required. This seamless Messenger & SMS opt-in feature helps eCommerce brands grow their subscriber lists effortlessly, ensuring higher opt-in rates without the hassle of filling out forms.

Best features

• Automated abandoned cart SMS 
• Messenger retargeting 
• One-click opt-ins 
• Customizable sequences 
• A/B testing 
• SMS strategist

Pros

• Helps grow messenger lists and push subscribers to SMS platforms
• High engagement rates with SMS and Messenger campaigns
• Easy setup with pre-built automation workflows

Cons

• Lack of detailed analytics for instant campaigns (open rates, click rates, sales) 
• Limited customization options for automated messaging

Pricing

Paid plans start at $299 per month (Billed annually)

Free trial

It does not offer a free trial

Beyond the top list: More powerful cart abandonment tools

These tools are popular and effective in tackling cart abandonment issues.

1. Barilliance
2. NetSuite SuiteCommerce
3. Tidio
4. Recapture
5. CartBounty
6. Cartly Abandoned Cart Recovery

Best shopping cart abandonment tools: Summary

Below is a comparison of the top tools designed to reduce cart abandonment and boost conversions:

Tool	Starting price	Free trial	Integrations
Klaviyo	$45/month	60-day free trial	Shopify, WooCommerce, Magento, Wix, BigCommerce
Omnisend	$11.20/month	Forever free plan	Shopify, WooCommerce, Wix, BigCommerce
ActiveCampaign	$15/month	14-day free trial	Shopify, WooCommerce, Magento, BigCommerce
OptinMonster	$7/month	No free trial	Magento, Squarespace
Privy	$30/month	15-day free trial	Shopify, Wix, BigCommerce
OptiMonk	$19/month	Forever free plan	Shopify, OpenCart, BigCommerce
Drip	$39/month	14-day free trial	Shopify, WooCommerce, LoyaltyLion

Selecting the best cart abandonment software 

With so many cart abandonment tools available, choosing the right one can feel overwhelming. Here are some important factors to consider:

1. Seamless integrations 

Ensure the tool integrates smoothly with your eCommerce store, CRM, and marketing automation tools for a hassle-free workflow.

2. Automated retargeting 

Look for software that enables automated follow-ups via emails, SMS, or push notifications to bring shoppers back. The ability to send reminders at optimal times increases the chances of conversions.

3. Personalization & dynamic content 

Personalized cart recovery messages perform significantly better than generic ones. Choose a tool that allows you to customize emails, popups, and notifications based on customer behavior, product preferences, and purchase history.

4. Exit-intent popups & incentives 

Tools with exit-intent technology detect when users are about to leave and trigger a popup with a discount, free shipping offer, or limited-time deal to encourage them to complete the purchase.

5. A/B testing & performance analytics 

Data-driven decisions are crucial. The best tools offer A/B testing for different messaging strategies and provide in-depth analytics to track abandoned carts, recovery rates, and customer engagement.

6. Multi-channel approach 

A good cart abandonment tool doesn’t rely solely on email. It should support multiple channels like SMS, WhatsApp, push notifications, and retargeting ads to maximize recovery rates.

7. Compliance & data security 

Ensure the tool complies with GDPR, CCPA, and other data privacy regulations to protect customer information and maintain trust.

Final thoughts 

Investing in a cart abandonment tool isn’t just about reducing lost sales, it’s about creating a seamless shopping experience that encourages customers to complete their purchases. The sooner you implement the right cart abandonment software, the sooner you’ll start seeing higher conversions and increased revenue.

FAQs