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VWO BLOG

On Conversion Rate Optimization

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Attention

Now that I have your attention, it’s going to take a lot to keep it. The average reader only has an attention span of about eight seconds when reading online. That means that right about now you’re probably thinking about doing something else; unless of course I do something to keep your attention. Grabbing a reader’s attention is only the…

letterSTRAIGHT

When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms in acquiring customers. However, email…

Featured Image: 7 Ways to Improve Website Readability and Boost Conversions

Here's the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds true today, with users finding…

Featured Image for '5 Features of a highly converting pricing page'

Note: The article is written by Dave Schneider, cofounder of NinjaOutreach. Any and all opinions expressed in the post are of Dave. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. Over the past year we, at NinjaOutreach, have been optimizing our pricing page according to five key elements,…

Featured image - Travel Website Optimization

Conversions do not come easy for travel websites. Compared to regular eCommerce stores, travel sites have poor conversion rates. This is mainly because travel sites tend to have longer and more complex conversion funnels (owing to elaborate searches and high AOV). When any stage of the funnel is not optimized, users leave. Users require persistent convincing on each stage of…

Featured Image - 5 Types of Marketing Videos to Boost Conversions

We all know that videos are an excellent way to attract visitors and engage your community. But using them to their full potential is something that many eCommerce professionals have yet to master. Depending on the type of product, the page, and your point in the sales cycle, there are various types of marketing videos you can use to make…

Featured Image - 9 Tips to Building an Effective Lead Magnet

Converting website visitors into customers — as we all know — is not simple. It’s often a lengthy process, which requires constant persuasion of prospective customers (or leads). This process is referred to as Lead Nurturing, which starts with collecting leads. And, the more the number of leads, the higher is the chance of converting more customers! So how do…

Featured Image for Social Proof for Higher Conversions

Whether you run an eCommerce store, a community for cat enthusiasts, or whether you’ve built the next big app to take the world by storm - one of your three biggest priorities is to boost engagement, and consequently, increase conversions. Nowadays, businesses are increasingly using the concept of social proof for just that - increasing positive customer engagement around their products…

VWO Acquires Navilytics - Featured Image

We’re very happy to announce that VWO has acquired Navilytics - the proven visitor analytics solution with prominent customers such as Atlassian, Aerospike and SingleCare. With this acquisition and our recent announcement of On-page Surveys, we’ve moved further along into VWO’s transformation from the first “no-coding required” A/B testing tool in 2010 to the first full-featured conversion optimization platform that you will…

NYC

At the heart of almost every website conversion funnel, lie web forms. Web forms help websites convert visitors into subscribers, leads, or customers. However, making visitors fill up those forms is a great challenge. Because, hey, nobody likes filling up forms! A well-optimized website or landing page can still suffer if it contains poorly designed and developed forms. Therefore, it…

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