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What eCommerce Metric to Measure?

Have you met Richard, the eCommerce entrepreneur? This is the story of how Richard found the perfect eCommerce metric to track and measure his eCommerce performance. Richard runs an online store selling two kinds of water bottles - a generic item worth $1 and a premium designer edition worth $100. As a data-driven marketer, Richard decided to look towards analytics. Then…

Quote on Trust

eCommerce is booming as expected. Online sales are set to grow across the world, while store-based sales are on a decline. Yet, two out of every three shopping carts get abandoned. Across the entire eCommerce landscape, that amounts to 5 trillion dollars in lost sales. So what’s going wrong? 73% consumers feel that shopping online is riskier than shopping offline. Taylor…

Customer Journey Meme

(This is a guest post authored by Ralph Wolbrink, co-founder at Pure Internet Marketing) Online businesses have access to a tonne of customer data, thanks to the plethora of analytics tools available. (It is not just Google Analytics that does the trick) Unfortunately, data reveals only the symptoms and tells nothing about the subjective experiences of a user. This is where mapping out…

Expectations of Consumer - Graph Report

(This is a guest post authored by David Rosenfeld, Director at Infinite Conversions) Before the internet came along, engaging consumers was hardly rocket science. You simply sent your best advertisements off to magazines and newspapers or – if you had the funds – to TV and radio stations. Once you had your clientele, all you needed to retain them was…

Omoda Combination 3 for Multivariate Test

(This is a guest post authored by Danny de Vries, Senior CRO Consultant with Traffic4U) Every year, Conversion Optimizers around the world vie for the annual WhichTestWon Online Testing Awards, which are awarded by an independent organization situated in the USA. Anyone can enter the competition by submitting their A/B and multivariate test cases which are then reviewed and judged on…

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