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Live Chat vs Phone : Query Type

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77% of users say they want to contact a real person before buying. Contact can happen through phone, email, chat or social channels. But an overwhelming majority of 73% consumers feel live chat provides the highest satisfaction levels, compared to email with 63% and 44% for…

Charming Charlie Homepage

VWO recently conducted a giveaway along with Concept Feedback where we promised a free website evaluation by a Concept Feedback expert. Charmingcharlie.com won this contest and Concept Feedback expert Tom Charde along with the team has been working hard to churn out a brilliant review for this website. Read on for a review of CharmingCharlie.com, head to tail. Analysis Environment Note that the following analysis was done viewing…

Exit Intent Popup on VWO

A/B testing is without doubt the poster-boy of conversion optimization methods. And if you are a regular reader of this blog, you are probably investing a lot of resources into your A/B tests. Thanks to these efforts, a decent percent of your visitors might convert, but chances are that you are missing out on a bigger number. Is there a way to…

Scientific Method

(This is a guest post authored by Ohad Rozen from Toonimo.com) Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. - Bryan Eisenberg So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some…

Great news! Visual Website Optimizer completed five years today, and oh, we crossed 4k active paying customers, too! We’ve made a special page to share our birthday party with you. Take a look: https://vwo.com/we-are-five/ I wanted to thank you for sharing this A/B testing industry with us. A big thanks for being a customer, a user, and a well-wisher. As…

What eCommerce Metric to Measure?

Have you met Richard, the eCommerce entrepreneur? This is the story of how Richard found the perfect eCommerce metric to track and measure his eCommerce performance. Richard runs an online store selling two kinds of water bottles - a generic item worth $1 and a premium designer edition worth $100. As a data-driven marketer, Richard decided to look towards analytics. Then…

Quote on Trust

eCommerce is booming as expected. Online sales are set to grow across the world, while store-based sales are on a decline. Yet, two out of every three shopping carts get abandoned. Across the entire eCommerce landscape, that amounts to 5 trillion dollars in lost sales. So what’s going wrong? 73% consumers feel that shopping online is riskier than shopping offline. Taylor…

Customer Journey Meme

(This is a guest post authored by Ralph Wolbrink, co-founder at Pure Internet Marketing) Online businesses have access to a tonne of customer data, thanks to the plethora of analytics tools available. (It is not just Google Analytics that does the trick) Unfortunately, data reveals only the symptoms and tells nothing about the subjective experiences of a user. This is where mapping out…

Clear USP on Header

Let me tell you this right away. This case study will serve to reveal a number of little things that can make a world of difference to your website conversions and sales. And it will be tempting to A/B test these changes without a second thought. Do not. The lure of conversion rate optimization lies in the possibility of gaining disproportionately…

Expectations of Consumer - Graph Report

(This is a guest post authored by David Rosenfeld, Director at Infinite Conversions) Before the internet came along, engaging consumers was hardly rocket science. You simply sent your best advertisements off to magazines and newspapers or – if you had the funds – to TV and radio stations. Once you had your clientele, all you needed to retain them was…

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