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19 Must-Have Tools To Begin Your CRO Journey

19 Must-Have Tools To Begin Your CRO Journey

A website is a home to many actions. Button clicks, form fills, purchases, and many…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

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Astha Khandelwal

Astha Khandelwal

9 Min Read
The Secret to Conversion Rate Optimization: Video Marketing

The Secret to Conversion Rate Optimization: Video Marketing

Video has proven itself to be the most memorable and engaging marketing medium around. Video…

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Austin Jesse Mitchell

Austin Jesse Mitchell

6 Min Read
What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
Thinking Like a Bayesian

Thinking Like a Bayesian

I recently finished reading a book on the history of the Bayes’ theorem (appropriately called…

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Paras Chopra

Paras Chopra

4 Min Read
How to Build High-Converting Landing Pages

How to Build High-Converting Landing Pages

Your landing page is the face of your brand. It digitally introduces your visitors to…

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Nida Zehra

Nida Zehra

12 Min Read
15 eCommerce Conversion Tactics To Fuel Growth For Your Store

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
How to Improve Your Landing Page Conversion Rates

How to Improve Your Landing Page Conversion Rates

Landing pages aim to encourage the visitors to accomplish a goal on ‘landing’ there. These…

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Nida Zehra

Nida Zehra

7 Min Read
How to Use Your Brand to Boost Website Conversion Rate?

How to Use Your Brand to Boost Website Conversion Rate?

In today’s highly competitive market, every brand wants to excel in their field and become…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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