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Trust is what you should optimize during the COVID-19 pandemic

At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…

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Paras Chopra

Paras Chopra

9 Min Read

Heatmaps for UX: Quantifying Interaction for Better Website Experiences

One of the many questions that User Experience designers want to answer with considerable certainty…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

10 Min Read

Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

I work as a web analytics consultant, helping companies and other organizations use data to…

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Ana Kravitz

Ana Kravitz

5 Min Read

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read

List of Best WordPress Heatmap Plugins for 2020 (Along with Features)

A cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

8 Min Read

Eye Tracking Heatmap: Front Row Seats To Your Visitor’s Worldview

Before we dive into the fascinating nuances of eye tracking and its many applications, it…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

7 Min Read

Lead Magnet: Your Digital Honeypot

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

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Bhavya Sahni

Bhavya Sahni

6 Min Read

Heatmap Dashboard: What is it? How To Create One? Explained with Examples

What is a Heatmap Dashboard? A heatmap dashboard is a report card-like central repository of…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

5 Min Read

How To Build A Culture Of Experimentation? [2020]

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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