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VWO BLOG

on Conversion Rate Optimization

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over 250 million players to its…

In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online?  No. Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on e-commerce sites. For eCommerce enterprises,…

Every organization abides by a set of values and beliefs, which prompts the culture within the organization. This organizational culture can be seen as the way in which its members relate to each other, their work, and the outside world in comparison to other organizations. An overwhelming 84% of participants in the Global Culture & Change Management Survey conducted by…

Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce website on mobile but ultimately make a purchase from desktop. Or they might pay online, but pick up the purchased item from the store. Such user behavior has been highlighted by a 2014 GfK study: “With people constantly moving between devices, it is important for…

An increasing number of companies and agencies are following a structured approach to Conversion Rate Optimization (CRO). Presently, we will be looking at how a tea eCommerce website increased revenue using conversion optimization. About the Company Your Tea is an online tea eCommerce site serving health and lifestyle-focused consumers. Tiny Tea Teatox is one of their largest sellers in their diversifying everyday…

Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line. However, application of CRO in most organizations has been far from optimal, which inadvertently causes them to leave money on the table. This money can…

Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion Rate Optimization (CRO) campaign. It is only through tracking and measuring results on these KPIs that a business can optimize for growth. The KPIs in CRO can be broadly divided into two categories: macro and micro conversions (or goals). Macro conversions are the primary goals…

As a practice, Conversion Rate Optimization (CRO) and User Experience (UX) have a lot in common. Both CRO and UX aim to help users get things done with their minimum efforts. They both involve the use of certain tasks such as user feedback and usability testing. The question that “Is CRO a part of UX, or UX a part of…

“Multivariate tests are complicated.” “Multivariate tests give inconclusive results.” “Multivariate tests are same as A/B tests but with multiple variations.” Time and again, such statements may have stopped you from performing a multivariate test on your website. But how much of these statements is actually true? Let’s begin with understanding the basics. Difference Between A/B Testing and Multivariate Testing? While…

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