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VWO BLOG

on Conversion Rate Optimization

Dear |FNAME|, As a valued customer, we’d like to... For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their interests and purchase patterns. This…

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A Cultural Challenge An organization’s culture…

Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt. Do you remember the plot? The manager of the downtrodden Oakland A’s meets a baseball-loving Yale economics graduate who maintains certain theories about how to assemble a winning team. His unorthodox…

We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep ahead of the game. Let’s…

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle courses designed to test physical…

Note: This marketing infographic is part of KlientBoost’s 25-part series. You can subscribe here to access the entire series of gifographics. If you’ve ever tested your website, you’ve probably been in the unfortunate situation of running out of ideas on what to test. But don’t worry - it happens to everybody. That's of course, unless you have a website testing…

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business' leaks, making educated hypotheses to fix them, and…

Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce.   He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how they practice conversion optimization for…

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