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Featured for Zalora VWO Conversion Optimization Case Study

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region - Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of existence, ZALORA has raised $238…

blog_optimization

A business blog is a vital part of the marketing arsenal of most internet-based businesses. Maintaining a blog offers multi-fold benefits to a business. A blog not only helps a business position itself as a thought leader, it also helps the business establish a dialogue with its target audience, collect leads and provide an SEO boost. Now consider this, 70-80%…

Featured Image for A/B Test Case Study with Northmill

About The Company Northmill is one of Sweden’s leading financial services provider serving 120,000 customers. The company offers a range of financial products under their brands Easycredit, Credigo and Credway. Easycredit is their financial services wing that provides payday loans to customers even with a history of payment default. Payday loans help customers borrow small amounts of money quickly from the…

MultiVariate2

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for our 4000+ customers. We’re releasing…

Copy of NYC

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by anyone and everyone — new…

vwoin2015

2015 was special for us in a number of ways. To begin with, we turned five. Then, the customer count crossed the 4k mark, and we got some of the biggest names in the industry (Netgear, Jabra, FlightCentre, Dominos – just to name a few) to use VWO on their sites. Furthermore, the opening of our new offices in New…

Infographic on Inefficient Use of Acquisition Channel and Use of Optimization

A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and…