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VWO BLOG

on Conversion Rate Optimization

As a content marketer, you work hard to keep your content engine running. You are constantly curating ideas, creating compelling content and looking for ways to promote it. But while you’re putting all these efforts in creating new content, what about the content stocked up in your archives? The content on which you had spent long hours earlier? Your good…

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and test on targeted audience. And…

Customer feedback goes a long way in generating trust for your online store. Let’s just say that testimonials put the ‘T’ in Trust when buying online. Going by the Brightlocal Survey 2014, 88% of consumers say they trust online reviews as much as personal recommendations. But customer feedback, as we all know, may not always be wrapped in adulation. According…

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

Cart abandonment has long been one of the biggest pain-points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60%, across all websites. In other words, six out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to understand their users’ behavior better.…

Note: This is a guest article written by Kieron Woodhouse, head of UX at MVF (one of the UK’s fastest growing technology companies). Any and all opinions expressed in the post are of Kieron. Brickbats and bouquets can be sent at the contact details in the author bio at the end of the post. Building concrete validation and support around…

Amongst the many woes of an eCommerce marketer, cart abandonment could be seen as one of the greatest. I mean think about it: a customer lands on your website, browses through and carefully picks up the items of her choice. And right at the moment of truth, leaves you stranded. Distasteful, right? And this happens more often than you’d imagine.…

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