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3 Key Aspects of Engaging Consumers Online

Posted in Miscellaneous on
Expectations of Consumer - Graph Report

(This is a guest post authored by David Rosenfeld, Director at Infinite Conversions)

Before the internet came along, engaging consumers was hardly rocket science. You simply sent your best advertisements off to magazines and newspapers or – if you had the funds – to TV and radio stations. Once you had your clientele, all you needed to retain them was simply being nice to them. Service with a smile went a long way.

Drunk User Reviews VWO: Beer, Tequila and the World’s Easiest A/B Testing Tool

Posted in Miscellaneous, News on
Featured Image for Blog

When was the last time you conducted a usability test (what?) and the reviewer began this way:

I have a lot of tequila in my hand, which is pretty cool.

A good two years ago, Will Dayble, UI and UX expert, told the world “Great UI isn’t there.” The user should feel no friction, and be able to use the website as if there is no boundary between them and the website.

Three Award Winning A/B Test Cases You Should Know About

Posted in Case Studies on
Omoda Combination 3 for Multivariate Test

(This is a guest post authored by Danny de Vries, Senior CRO Consultant with Traffic4U)

Every year, Conversion Optimizers around the world vie for the annual WhichTestWon Online Testing Awards, which are awarded by an independent organization situated in the USA. Anyone can enter the competition by submitting their A/B and multivariate test cases which are then reviewed and judged on multiple factors. The most interesting and inspiring cases are then eligible to win either a Gold,

Stock Photo or Real Image? A/B Testing Finds Out Which is Better

Posted in Case Studies on
Comparison Image

Stock Image or Real Image – what should you use? The debate has been raging for a while now. That’s unfortunate, because there is no one answer that will work for all businesses alike. Why speculate at all, when we can throw the contenders into an A/B test and sit back while statistics find us a winner? Think of it as WWE, except A/B tests are real, and they get you better business. Let’s get right to it then,

[Giveaway] Free Expert Evaluation for an E-Commerce Website: Powered By Concept Feedback

Posted in Miscellaneous on

In A/B testing, we often get stuck on what to test and how to prioritize hypotheses. This step of testing is one of the most critical and quite often, the toughest. Hypotheses are not easy to come up with; it requires a good amount of experience to identify what’s going wrong on the website and how to rectify it.

In its pursuit of making this step simpler, VWO had earlier developed IdeaFactory, a repository of categorized A/B testing ideas.

32% Increase in Conversions by A/B Testing for The Right Reasons

Posted in Case Studies on
Control vs Variation

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design. And the answer, on-going testing. Offline businesses struggle at this because data is infinitely difficult to gather. Luckily for online businesses, gathering data has never been a problem.

Over the last few years, we’ve published case studies of over 150 successful conversion optimization tests.

A/B test proves that women find bearded men more attractive

Posted in Case Studies on
gosling

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way to go. But now, a US-based eCommerce website has finally A/B tested their way to the truth.

How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’

Summary

A major Dutch healthcare professionals’ association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change – removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results.

The Client

VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice,

Promo Code Box on your Shopping Cart Page could be Bleeding Dollars. A/B Test it.

Posted in Case Studies on
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The Company

Bionic Gloves is an online store that designs and sells a range of gloves, such as golf gloves, fitness gloves, and more. Their focus is to provide customers with gloves that have fine grip, comfort, and durability.

To increase sales from their eCommerce shop, they decided to optimize their website. The task was given to Portland-based marketing & conversion optimization agency, Sq1.

The Test

Sq1 performed many tests on the Bionic Gloves website.