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Key Takeaways from the State of Marketing 2016 Report by Salesforce

With the constant rise of disruptive technologies and innovative practices, marketing keeps evolving with time. It makes it essential for marketers to always be on top of all trends and developments within the marketing ecosystem. The trends and developments give an idea to marketers about the strategies they’re missing out on and areas where they can improve their efforts. Marketers…

Google Adwords Tips

Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work. Specifically, because ads require constant optimization — both before the start of a campaign and during a campaign. Moreover, the ads work on real money, and can often prove costly. For this reason, unoptimized or ineffective ads can really hurt a business. This post offers…

7 things to know before you start with push notifications for your website

Website push notifications are clickable messages sent by a website to their subscribers’ browsers. They work similar to mobile app push notifications (notifications sent by a mobile app which land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc). In this article, we’re going to…

Write Content for Conversions

Did you know that enterprise satisfaction with their conversion rate has been decreasing over the last four years! According to Econsultancy, only about 22 percent of businesses are satisfied with their conversion rates. Achieving satisfactory conversion numbers is the true ROI of Marketing, and to win this game, you must work primarily on the basics — aspects such as email marketing…

CRAP design principles

You know a good (or a bad) design when you see one. However, it’s not always that you can objectively point out the qualities (or flaws) in a design — especially, when you’re not a designer. Marketers and developers often find it challenging to come-up with designs that work. To do that, you might need an understanding of CRAP. CRAP,…

Featured for Zalora VWO Conversion Optimization Case Study

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region - Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of existence, ZALORA has raised $238…

blog_optimization

A business blog is a vital part of the marketing arsenal of most internet-based businesses. Maintaining a blog offers multi-fold benefits to a business. A blog not only helps a business position itself as a thought leader, it also helps the business establish a dialogue with its target audience, collect leads and provide an SEO boost. Now consider this, 70-80%…

Featured Image for A/B Test Case Study with Northmill

About The Company Northmill is one of Sweden’s leading financial services provider serving 120,000 customers. The company offers a range of financial products under their brands Easycredit, Credigo and Credway. Easycredit is their financial services wing that provides payday loans to customers even with a history of payment default. Payday loans help customers borrow small amounts of money quickly from the…