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Conversion Ninja

How your Color Choices can help you Increase Conversions (Part 1)

Posted in How To on
Coca Cola color scheme

This is Part 1 of a 2-part blog post written by David Rosenfeld and Milad Oskouie on how colors can help increase your website’s conversions and revenue. David Rosenfeld is a director at Infinite Conversions, a conversion rate optimization agency. David spent five years working as a lawyer in Australia and London and three years as an associate in the Mergers and Acquisitions department of a global Investment Bank focusing on technology startups. David’s experience has included significant work on campaign specific conversion optimisation. David holds a Bachelor of Laws and Bachelor of Software Engineering from the University of Sydney and an MBA from the University of Chicago, Booth School of Business. Milad Oskouie is a former lawyer and current analyst at Infinite Conversions. Milad has a background in the law as well as in funds management and financial services. Most people can choose their favorite color if you ask…

Multivariate Test increases CTA Button Clickthroughs by 9.1%

Posted in Case Studies, Multivariate Testing on
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The Company Established in 1976 primarily as a residential condominium management organization, Provident Hotels & Resorts quickly evolved into a pioneer of the Condominium Hotel Industry. By 1980, they had established one of the first “condo-hotel” properties on the Gulf Coast of Florida. You can reserve rooms in hotels, resorts and condos in Florida on their website providentresorts.com The Test To find out the most promising combination of form title and CTA button text, Sabre Hospitality Solutions Digital Marketing team — the agency hired by providentresorts.com to optimize their website — performed a multivariate test with VWO. Since the reservation console is visible on all their pages, the test was run sitewide by using *websitename.com* pattern to match all URLs. This is how it looks: And after clicking on the dates, the CTA appears which looks like this: The original title on the form, “Make a Reservation” was tested against…

Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate

Posted in Case Studies on
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The Company Dachfenster-rollo.de is an online business dealing in window blinds and skylight curtains and is based out of Germany. It is the exclusive importer and distributor of Bloc products in the country. They also offer customized blinds for all types of windows. To improve the conversion rate of their website, they hired ClickValue — an online digital marketing agency. The Test ClickValue did a series of tests on the Dachfenster-rollo website. In this case study I’ll take you through the details of the test that was set-up on one of the most important pages of the website — the page where visitors were required to select the brand of the blind. Originally on this page, visitors had to click on a downward arrow that opened a drop-down list. They could then select one of the available brands and proceed to a different page to choose other specifications such as…

See What @Thomas_Pink_ Learnt When They Tested Their Homepage on 136k Website Visitors

Posted in Case Studies on
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The Company Thomas Pink is a clothing retail business based out of London, UK. Their shirts are inspired from London’s Jermyn Street, home of traditional British shirt-making. Famed for being the authority on shirting, Thomas Pink slowly expanded their offering to the entire range of clothing for men and women. They have many physical store and also sell and ship their products worldwide on their website thomaspink.com To get more sales from their website, they decided to optimize the homepage. This was done in conjunction with the team at Practicology — an independent eCommerce consultancy with a global footprint. In this case study we’ll be covering one of the A/B tests that they performed on the homepage which increased order completions by 12.18%. The Hypothesis To push more people through the sales funnel, Thomas Pink decided to test adding a shirt finder navigational tool. This, they hypothesized, would make it…

The Word “Free”, Thy Presence can Really do Wonders! [A/B Testing Case Study]

Posted in Case Studies on
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The Company Corcentric is a financial process automation software. It specializes in Accounts Payable automation, imaging, and workflow solutions. Corcentric maximizes ease of use and eliminates the risk of Accounts Payable outsourcing with a configurable, cloud architecture SaaS model that incorporates advanced imaging technology. Their homepage clearly defines the value proposition of the software. There’s also a neat yellow-colored CTA — asking people to sign up for a demo — on their homepage. If we go by the Von Restorff effect, the yellow colored CTA makes the primary goal of the website stand out pretty well. This is how the original homepage looked like: The Test In this case study we are going to see how the copy on the CTA button affected its click-through rate. This test was run by Greenlane Search Marketing to optimize the conversions on Concentric homepage. The hypothesis was that changing the CTA copy from…

Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year

Posted in Infographics, Research Studies on

In a recent study by Surepayroll on over 19000 consumers, it was found that, on an average, 68% shoppers abandon their online shopping carts. More than 50% of the surveyed users, attributed unexpected costs at checkout as the major reason for not completing their purchase. The second most common reason was that they were just browsing and didn’t really have a purchase intent. To find out how to reduce the alarming cart abandonment rate of your website, checkout the info-graphic below Why online shoppers abandon their carts

How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders

Posted in Case Studies on
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The Company Drukwerkdeal is an online printing shop based out of the Netherlands. They deal in a variety of photo products ranging from clothing, corporate gifts, presentations and cutlery to a whole new variety of Christmas-theme gifts like cards, posters and calendars. The website has a nice warm feel to it owing to all the colorful products they have for offer. To push more sales from their product pages, Paul at Drukwerkdeal decided to optimize them using Visual Website Optimizer. He went through a number of product pages and realized that the cross-selling message on the pages was not very convincing. And it could just be doing them more harm than good. This is how one of their product pages looked like (notice the links given in green under product description with an intent to cross sell): The Test Paul decided to test removing them and see what effect this…

A/B Testing Case Study: Redoing Navigation Bar on Homepage Increased Sales By 15.68%

Posted in Case Studies on
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The Company Harvard Business Services is a Delaware-registered agent and helps people incorporate their companies in Delaware. They also help their clients form LLCs and corporations and assist with filling their franchise taxes. To encourage more people to buy their services they decided to redo the navigation bar on their homepage. With that in mind, they tweaked certain tabs, did away with some and also introduced a new tab. The goal was to get more people to click on the tabs, engage them with the website and ultimately make them buy. On the original homepage, there were 10 tabs namely — Home, Get Started Now, Our Services, Compare, Learning Center, Blog, Make a Payment, Videos, About Us and Contact Us. This is how it looked: In the variation, they made a couple of changes: The “Compare” tab was renamed to “Compare Prices” “Get Started Now” was renamed to “Form a…

Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Posted in Case Studies on
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Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate had to fill in the details and request for a free brochure. Here’s how the original form on the lead generation page looked like: HIM assigned the responsibility of improving conversions on their lead generation page to their digital agency The Reference. After evaluating various elements on the website, The Reference found that though HIM had a lot of good testimonials on their testimonials page, there were none on the lead generation page. Spotting an opportunity there, they decided to run a split test on the lead generation page. The hypothesis behind this was to…

Make your VWO Graphs more Meaningful with Annotations

Posted in Uncategorized on

Ever found yourself puzzled with a sudden spike or drop in test results? Did it finally take you hours of brainstorming and discussions to figure out what caused the change? Now you can avoid all that hassle by simply adding notes to your graphs. VWO allows you to annotate your graph reports with relevant notes to make your analysis more meaningful. Think of these as sticky notes on your graph reports. You can use these annotations to add comments, mark important events and even add relevant links to your graphs. Let’s say you are the optimization expert with a large software product company. To get more users for your product, you are running a campaign on your ‘sign-up’ page with a goal to improve conversions. Meanwhile, your marketing team decides to launch a well-targeted newsletter campaign that directs visitors to the sign-up page. The awesome campaign results in a sudden…