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Landing Page Testing: A Guide To Bring You To Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

14 Min Read

Shopify Heatmaps: All you need to know

Shopify is one of the most widely used platforms to host eCommerce websites. In fact,…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

11 Min Read

Mobile App Heatmap- Not All Taps Are The Same

2019 was a breakthrough year for mobile usage. With 52% web visits initiated from a…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

7 Min Read

Multi-Armed Bandit (MAB) – A/B Testing Sans Regret

Most readers of this blog would be familiar with A/B Testing. Just as a quick…

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Shubhankar Gupta

Shubhankar Gupta

11 Min Read

Launching VWO Deploy: Make changes to your website and release them without involving IT

Update: In the first phase we had launched VWO Deploy for our customers but it…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

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Bhavya Sahni

Bhavya Sahni

7 Min Read

What is Mouse Heatmap? Benefits, Tools & Examples [2020]

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

9 Min Read

How to use VWO in times of uncertainty

Yesterday we published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read

Trust is what you should optimize during the COVID-19 pandemic

At VWO, our usual advice is to optimize customer experience by analyzing online customer behavior,…

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Paras Chopra

Paras Chopra

9 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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