3 Most Important eCommerce Metrics: AOV, CR, and RPV

3 Most Important eCommerce Metrics: AOV, CR, and RPV

When tracking metrics for eCommerce sites, it’s important to understand that metrics simply show symptoms,…

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Shanaz Khan

Shanaz Khan

9 Min Read
Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto the…

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Mary Blackiston

Mary Blackiston

10 Min Read
Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales

Evergreen Principles of Persuasion To Increase eCommerce Conversion Sales

Imagine there’s a cupcake fair in your community and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
7 Must-have eCommerce Marketing Tools To Supercharge Conversions

7 Must-have eCommerce Marketing Tools To Supercharge Conversions

*Note: Please find the links to the resources listed in the ‘Sources’ section at the…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
The Psychology of Colors in Marketing & Impact on Conversions

The Psychology of Colors in Marketing & Impact on Conversions

Colors are one of the most powerful visual cues to draw someone’s immediate attention and…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
15 eCommerce Conversion Rate Optimization Tactics To Boost Your Sales

15 eCommerce Conversion Rate Optimization Tactics To Boost Your Sales

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

1 Min Read
15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

*Note: This post has been recently updated. A/B testing is not what it used to…

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Paras Chopra

Paras Chopra

7 Min Read
Meet Rover: The Chatbot That Scaled CRO Through Automation

Meet Rover: The Chatbot That Scaled CRO Through Automation

As the scope of CRO projects increases, so does the difficulty of management and the…

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Gino Renardus

Gino Renardus

7 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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