‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll […]
Posts By Sonakshi Babbar
9 Insanely Simple Ways to Optimize Your PPC Landing Page
Every time you Google something, you’re likely to see an ad matching your query. It seduces you with an irresistible promise. When you click on it and land on a totally irrelevant page, well, this is how you feel like. Don’t you? What marketers forget while creating these ads is that visitors click on ads […]
Adding Free Shipping Threshold Increases eCommerce AOV by 7.32%
Imagine yourself looking for the latest book by your favorite author on Amazon. You find it, add it to cart but just then the magical words ‘Free Shipping’ grab your attention. You immediately get up for a victory dance but alas, there is a catch: the offer is only applicable on orders above a certain amount. […]
CTA Copy Change from ‘Survey’ to ‘Quote’ Increased Leads by 60%
This case study was conducted by Bloom, an integrated digital agency for the new website of ADT, a leading supplier in security solutions. The test aimed to understand how the text used in the Call to Action button impacts conversion rate. Background ADT, a Tyco International company, serves both residential and commercial markets in the UK. […]
How a Dutch Travel Agency Increased Bookings by 33% with A/B Testing
This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing […]
