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on Conversion Rate Optimization

The Why And How of Creating ‘Snackable’ Content

 ‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll […]

How a Dutch Travel Agency Increased Bookings by 33% with A/B Testing

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon’s Online Testing […]

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