All posts by Shivangi

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt…

We have hardly seen through the first month of the year and the internet is…

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced…

Knowing how your users interact with your website helps you learn what motivates or stops…

In-store is a clear winner compared to online when it comes to impulse buying, as…

Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce…

Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion…

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users…