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Learn How To Use Personas To Optimize eCommerce Website

Learn How To Use Personas To Optimize eCommerce Website

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…

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Shivangi

Shivangi

12 Min Read
5 Conversion Rate Optimization Challenges For Enterprises To Solve

5 Conversion Rate Optimization Challenges For Enterprises To Solve

Although the interest in conversion rate optimization is increasing[1] over time, organizations are unable to adopt…

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Shivangi

Shivangi

13 Min Read
Going Omnichannel | A Robust Framework for eCommerce Enterprises

Going Omnichannel | A Robust Framework for eCommerce Enterprises

Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce…

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Shivangi

Shivangi

9 Min Read
Micro and Macro Conversions | Choosing the Right CRO Metrics

Micro and Macro Conversions | Choosing the Right CRO Metrics

Clearly defining the key performance indicators or KPIs is the first step to any Conversion…

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Shivangi

Shivangi

9 Min Read
Kickstart Your Personalization Program With This 4-Step Guide

Kickstart Your Personalization Program With This 4-Step Guide

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users…

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Shivangi

Shivangi

9 Min Read
3 Smart Moves for eCommerce to Fuel Customer Engagement

3 Smart Moves for eCommerce to Fuel Customer Engagement

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users.…

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Shivangi

Shivangi

6 Min Read
A Holistic Customer Retention Plan for eCommerce

A Holistic Customer Retention Plan for eCommerce

While eCommerce enterprises realize the impact of customer retention on revenue[1], there are a number…

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Shivangi

Shivangi

8 Min Read
Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

According to a recent report, the total eCommerce sales in the U.S. soared from $60.6…

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Shivangi

Shivangi

11 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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