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The Complete Guide To Using Personas To Optimize Your eCommerce Website

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their…

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Shivangi

Shivangi

12 Min Read

5 Conversion Rate Optimization Challenges For Enterprises To Solve

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt…

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Shivangi

Shivangi

14 Min Read

2017 eCommerce Conversion Rate Trends That Are Here to Stay

We have hardly seen through the first month of the year and the internet is…

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Shivangi

Shivangi

8 Min Read

Running an A/A Test Before A/B Testing – Wise or Waste?

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced…

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Shivangi

Shivangi

12 Min Read

Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry

Knowing how your users interact with your website helps you learn what motivates or stops…

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Shivangi

Shivangi

10 Min Read

Win More Conversions from Impulse Buyers | 4 Ways for eCommerce Enterprises

In-store is a clear winner compared to online when it comes to impulse buying, as…

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Shivangi

Shivangi

7 Min Read

Going Omnichannel | A Robust Framework for eCommerce Enterprises

Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce…

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Shivangi

Shivangi

9 Min Read

Micro and Macro Conversions | Choosing the Right CRO Metrics

Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion…

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Shivangi

Shivangi

9 Min Read

Kickstart Your Personalization Program With This 4-Step Guide

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users…

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Shivangi

Shivangi

9 Min Read
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