State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their first-ever buyer persona development initiative within the last 2 years—a result similar to the previous year survey on personas. It has been almost two decades since the term “persona” was first coined and used by Alan Cooper in his book […]
Posts By Shivangi
5 Conversion Rate Optimization Challenges For Enterprises To Solve
Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A […]
2017 eCommerce Conversion Rate Trends That Are Here to Stay
We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep […]
How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users
The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups. About the Company Tough Mudder offers a series of mud and obstacle […]
Running an A/A Test Before A/B Testing – Wise or Waste?
To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why […]
Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry
Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for […]
Win More Conversions from Impulse Buyers | 4 Ways for eCommerce Enterprises
In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online? No. Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on […]
Going Omnichannel | A Robust Framework for eCommerce Enterprises
Consumers in the digital age want an integrated shopping experience. They might browse an eCommerce website on mobile but ultimately make a purchase from desktop. Or they might pay online, but pick up the purchased item from the store. Such user behavior has been highlighted by a 2014 GfK study: “With people constantly moving between […]
Micro and Macro Conversions | Choosing the Right CRO Metrics
Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion Rate Optimization (CRO) campaign. It is only through tracking and measuring results on these KPIs that a business can optimize for growth. The KPIs in CRO can be broadly divided into two categories: macro and micro conversions (or goals). Macro […]
Kickstart Your Personalization Program With This 4-Step Guide
Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of website personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete picture on personalized marketing: […]
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