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VWO BLOG

on Conversion Rate Optimization

Posts By Sarah Chambers

Dear |FNAME|, As a valued customer, we’d like to... For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their interests and purchase patterns. This…

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