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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Using Personalization To Increase AOV And Conversion Rates

Dear |FNAME|, As a valued customer, we’d like to… For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their […]

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