Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized…
Pratyusha Guha
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This interview is part of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series.…
Pratyusha Guha
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Sometimes the most important piece of information on your webpage is similar to undiscovered treasure…
Pratyusha Guha
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Amazon, Domino’s, Zalora, Apple – What connects these eCommerce giants across diverse industries? They’ve woven…
Pratyusha Guha
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Do you know what makes successful companies what they are? No, they don’t wave a…
Pratyusha Guha
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11 July 2023, and 30 October 2023. These two days had everyone in the business…
Pratyusha Guha
7 Min Read
‘Supposing is good, but finding out is better.’ – Mark Twain In the realm of…
Pratyusha Guha
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Awesome, you’ve joined our VWO Affiliate Program! But you know what? The real work begins…
Pratyusha Guha
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When companies are crafting their brand engagement strategies, they have a choice to make. They…
Pratyusha Guha
14 Min Read
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