Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series…
Pratyusha Guha
10 Min Read
Next time you see negative feedback in your customer satisfaction survey, be grateful. Let me…
Pratyusha Guha
14 Min Read
Welcome to the fourth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! In this series,…
Pratyusha Guha
10 Min Read
At VWO, we sincerely believe in building a powerful community for broad learning and sharing.…
Pratyusha Guha
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Welcome to the third edition of our “CRO Perspectives: Conversations with Industry Experts” VWO blog…
Pratyusha Guha
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Nature vs nurture. Do you know what this age-old debate is all about? Intellectuals are…
Pratyusha Guha
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We are back with the second edition of our ‘CRO Perspectives: Conversations with Industry Experts’…
Pratyusha Guha
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In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized…
Pratyusha Guha
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This interview is part of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series.…
Pratyusha Guha
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