The feedback I received on “How large should your A/B test sample size be?” inspired me to write this new post. The goal is to demonstrate that indeed probability can be a tough and even counterintuitive concept, but once understood and applied it can yield tremendous advantages. This post is about what has come to […]
Posts By Kees Schippers
How large should your A/B test sample size be?
“How large does the sample size need to be?” In the online world the possibilities for testing just about anything are immense. And many experiments are done indeed, the result of which are interpreted following the rules of null-hypothesis testing, “are the results statistically significant?”. An important aspect in the work of the database analyst […]
