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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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A Psychological Guide to Improving Conversions

According to Harry Levi Hollingworth, the man who brought psychology into the world of advertising, an ad should accomplish 4 things in order to be effective: Attract the attention of the customer Focus that attention on the ad message Make that message memorable Cause the customer to take action For a landing page to convert […]

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