VWO Klaviyo Integration
Push VWO campaign data into Klaviyo to segment users based on their experimentation activity.
Integrations > Klaviyo
About Klaviyo
Klaviyo is a B2C CRM and marketing automation platform focused on eCommerce. It enables businesses to personalize customer engagement through email and SMS marketing driven by unified data and AI insights.
Benefits
With this integration, you can seamlessly push VWO campaign data into Klaviyo. Once in Klaviyo, this data can be leveraged to create targeted audience segments based on your user’s experimentation activity.
Use cases
1. Run engagement campaigns based on A/B test participation
Imagine you’re an ecommerce brand running an A/B test in VWO comparing two shipping options:
Variation A: Free shipping
Variation B: Instant shipping with a surcharge
While VWO handles the experiment, you may want to continue the rest of the customer communication through Klaviyo: your primary messaging platform.
With this integration, you can segment customers in Klaviyo based on the variation they experienced. This allows you to send tailored SMS or email campaigns aligned with the shipping option they saw, creating a relevant customer journey.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
Works with
VWO plan
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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VWO macht A/B-Tests so störend, peinlich besser als Google, dass es mir ein Lächeln ins Gesicht zaubert.
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