VWO Albacross Integration

Albacross is a B2B lead generation platform that identifies anonymous website visitors, segments them by buying intent, and automates outreach to high-potential leads for sales and marketing teams.

With this integration between VWO and Albacross, you would be able to import Albacross data into VWO as custom attributes and utilize it to create segments across VWO Testing, Insights, and Personalize. So, if you are running an A/B test, you could slice your report by company size, region, industry or basically any attribute that you are importing from Albacross.

Or, you can create a segment using Albacross attributes and run a campaign (Testing, Insights, Personalize) only for those users.

However, the ability to create segments both before and after the VWO campaign is launched depends on your plan.

• Pre-segmentation: Available with VWO Growth plan(as add-on) and above
• Post-segmentation: Requires Enterprise plan with Data360 module enabled

1. Check session of high-intent accounts identified by Albacross

Albacross is able to capture ‘company name’ of users visiting your website and via this integration you can pull this value into VWO. If you have a list of high-value accounts you’d like to monitor, simply create a segment in VWO using the company name attribute from Albacross. This allows you to view session recordings and heatmaps specifically for visitors from those high-intent accounts.

2. Run A/B test or personalization campaign on targeted set of users

If you want to launch a VWO campaign whether it’s an A/B test or a personalization campaign focused on a specific industry, region, or company size, you can leverage Albacross attributes to build targeted segments. This allows you to run campaigns exclusively for those selected groups.