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VWO BLOG

on Conversion Rate Optimization

Tag Archives split testing

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions. Scientists and engineers have been using the scientific method of experimentation…

Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way…

So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this "long and winding" process requires. You want quick, Flash-like results, so…

So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking -- almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because…

Update 4pm IST, June 27 2014 (added more clarification in FAQs): The new update of Visual Website Optimizer is immediately available for all our current customers. Login to your account and a simple click on the dashboard will shift your account to the new VWO. No changes required on the existing VWO code on your website. All your existing reports,…

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. The Goal The website had a three-step registration process for home listings -- Personal Information > Address > Finish. Towards the right, it had a ‘Need Help?’ section with the company phone number and email ID. Underneath, there…

This post was updated on 20/12/2016. Give it a fresh read for latest research and statististics. eCommerce bounce rate may sound like a familiar problem to many. Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page.  The average bounce rate for eCommerce businesses in 2015 was 57%. If the bounce on…

I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it…

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