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Latest from our world of Optimization
| Mutually exclusive groups, upgraded integrations, and more |
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We're back, and we've been busy! But before we reveal all, here's a fun tidbit - ever wondered if VWO 'VWOs' its own website? Spoiler alert: we do, and the results were a game-changer. We ran a split test with a fresh design which resulted in a whopping 63.78% boost in demo requests! Have a sneak peek, and hit me up with your thoughts at paresh@vwo.com.
Now, let's get down to business. This edition brings you our upgraded Segment integration, news of our brand-new data center in India, and more.
And if you need a refresher or missed any of our Q2 product releases, don't worry! We’ve got a recap of all the crucial details for you towards the end. So, strap in, and let's roll. |
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Amplify your campaigns with our upgraded Segment integration
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Now you can effortlessly sync Segment’s Engage Audiences into VWO, and fuel targeted experiments or personalized journeys. Imagine, you're an e-commerce firm with audiences based on visit history, product preference, or purchase frequency. Sync them into VWO, and voila - you can use it to run personalized experiences for each audience! And there's more - couple these audiences with VWO's triggering options for even more precision. Want to give it a spin?
Read on… |
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Streamline server-side campaigns with priority & traffic controls
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VWO now equips you with priority and traffic weight options for Mutually Exclusive Groups (MEGs) in server-side campaigns. Enjoy the confidence to run and prioritize campaigns across your technology stack, free from concerns about user overlap or inaccurate campaign reports. It's worth mentioning that this priority and weight control feature within MEGs is a VWO-exclusive in the server-side experimentation domain. |
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Get sharper insights with environment-based decisions in server-side testing
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Exciting news for server-side testing enthusiasts! VWO now empowers you to focus decision-making on a chosen project environment. No more sifting through aggregated data from all environments - gain precise insights and determine winning variations based on user behavior within your selected environment. |
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A quick recap of what we rolled out in the last quarter
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Target visitors in campaigns using Segment events and attributes |
Read Update → |
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Prioritize your web campaigns within mutually exclusive groups |
Read Update → |
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Control when a visitor becomes part of a campaign with Triggers |
Read Update → |
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Effortlessly edit hover-triggered elements using our visual editor |
Read Update → |
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Get more control over your user data with SmartCode routing |
Read Update → |
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Powered by Data360, you can now use custom metrics in mobile app testing |
Try Update → |
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Paresh Mandhyan |
VP Marketing at VWO |
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Experimentation Platform
| VWO (A Wingify product) 11th Floor, KLJ Tower, Netaji Subhash Place Delhi 110034 India
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