How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

To improve conversions and keep up with the ever-changing customer behavior, enterprises are increasingly embracing…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
<strong>How to Become a Successful VWO Affiliate</strong>

How to Become a Successful VWO Affiliate

Building passive income is an effective way to add security and stability to your financial…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
Launching a free VWO Testing plan – the best alternative for Google Optimize users

Launching a free VWO Testing plan – the best alternative for Google Optimize users

Google recently announced its decision to sunset Google Optimize and Optimize 360 by Sept 30,…

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Sparsh Gupta

Sparsh Gupta

4 Min Read
CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
A/B Testing in Reel Life

A/B Testing in Reel Life

Time flows linearly; at least as far as we know and can comprehend with today’s…

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Siddhartha Kathpalia

Siddhartha Kathpalia

5 Min Read
Conversion Rate Optimization – The Plug to a Leaky Bucket

Conversion Rate Optimization – The Plug to a Leaky Bucket

As a business owner in the digital age, it’s almost impossible to not hear terms…

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Ketan Pande

Ketan Pande

7 Min Read
5 Marketing Strategies To Grow Your Business During a Recession

5 Marketing Strategies To Grow Your Business During a Recession

The U.S GDP expanded at 2.6% in the Q3 of 2022, contrary to the growth…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
The Impact of a Cookieless Future on A/B Testing

The Impact of a Cookieless Future on A/B Testing

Most SMBs, mid-market organizations, and enterprises that have embraced experimentation as a culture are being…

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Mareen Cherian

Mareen Cherian

9 Min Read
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