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Email Marketing 101: Optimizing For Higher Conversions

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps…

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Nelly M.

Nelly M.

8 Min Read

What are 3 Most Important eCommerce Metrics? [2020]

It’s important to understand that metrics simply show symptoms, and different symptoms become visible through…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

9 Min Read

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto your…

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Mary Blackiston

Mary Blackiston

11 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

What Are eCommerce Product Page Best Practices? [Examples]

A visitor lands on your website and wanders about the various category pages, and then…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

14 Min Read

7 Must-have eCommerce Marketing Tools To Supercharge Conversions

The internet, as it is today, can connect any business to its target audience, irrespective…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read

Psychology of Colors in Marketing & Its Impact on Your Conversion Funnel

Colors serve as one of the most powerful visual cues to draw someone’s immediate attention…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read

8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

So you’ve recently set up a flashy eCommerce store. That’s terrific! However, to build brand…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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