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7 Must-have eCommerce Marketing Tools To Supercharge Conversions

The internet, as it is today, can connect any business to its target audience, irrespective…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read

Psychology of Colors in Marketing & Its Impact on Your Conversion Funnel

Colors serve as one of the most powerful visual cues to draw someone’s immediate attention…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

How SaaS Businesses Can Optimize for Product Qualified Leads in 4 Steps

The term Product Qualified Leads (PQLs) is not new—It’s been used by tech and SaaS…

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Aggelos Mouzakitis

Aggelos Mouzakitis

13 Min Read

8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

So you’ve recently set up a flashy eCommerce store. That’s terrific! However, to build brand…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read

3 Tactical Ways to Create Best Push Notifications

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

Must-Have Instagram Marketing Tools To Grow Your Business

1 Billion monthly active users, half of which use Instagram daily. Predominantly below 35 years…

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Mani Makkar

Mani Makkar

7 Min Read

What is Marketing Automation? How Does It Help? [2020]

According to the IDC, the amount of accumulated data in the digital universe will grow…

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Shubhi Ahluwalia

Shubhi Ahluwalia

11 Min Read

15 Effective (& Easy) Ideas For eCommerce Conversion Optimization

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read

The Best Abandoned Cart Emails- An Overview For 2019

Email marketing, the marketing chameleon with its ever-evolving status that can encompass any and all…

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Téa Liarokapi

Téa Liarokapi

11 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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