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Conversion Rate vs. Click-Through Rate: What’s The Difference?

Note: This is a guest article written by Malaika Nicholas, the content marketing strategist at…

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Malaika Nicholas

Malaika Nicholas

10 Min Read

What Are Micro Conversions And Why You Should Monitor them

Typically, when we talk about conversions in the eCommerce vertical, we focus on the number…

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Yash Vardhan

Yash Vardhan

6 Min Read

Wingify is changing the guard. Meet the new CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and…

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Paras Chopra

Paras Chopra

3 Min Read

Wingify Is Changing The Guard. Meet The New CEO.

Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and…

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Paras Chopra

Paras Chopra

3 Min Read

Mastering An Advanced Content Calendar For High-Impact Content Marketing

This is a guest post by Ashley Poynter. Ashley is an avid content marketer and…

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Ashley Poynter

Ashley Poynter

6 Min Read

VWO Was Colart’s First Choice As An Optimization Platform

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of…

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Smriti Chopra

Smriti Chopra

8 Min Read

7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game

This is a guest post by Alexander Bickov, a Riga based product designer with over 15…

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Alexander Bickov

Alexander Bickov

7 Min Read

How New Year Resolutions Can Help You Optimize Your Life

We’re all aware that our time on this planet is limited. It’s an undeniable, yet…

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Ankur Sharma

Ankur Sharma

7 Min Read

How To Fix An Inbound Marketing Strategy That Leaks Leads

This is a guest post by Gabrielle Sadeh, a freelance blogger and social media marketer based…

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Gabrielle Sadeh

Gabrielle Sadeh

5 Min Read
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