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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Using Personalization To Increase AOV And Conversion Rates

Dear |FNAME|, As a valued customer, we’d like to… For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their […]

5 Conversion Rate Optimization Challenges For Enterprises To Solve

Although the interest in conversion rate optimization is increasing over time, organizations are unable to adopt it fully. To ensure its smooth adoption and implementation, certain challenges and misconceptions need to be addressed. In this post, we will talk about 5 such conversion optimization challenges that enterprises face and ways to overcome them. Challenge 1. Politics and People—A […]

2017 eCommerce Conversion Rate Trends That Are Here to Stay

We have hardly seen through the first month of the year and the internet is already overwhelmed with the advice and trend pieces on eCommerce. In this post, however, we specifically focus on those trends that can influence eCommerce conversion rates this year. It is important to keep a watch on such trends to keep […]

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

How Agencies Should Approach Conversion Optimization for eCommerce | An Interview with AWA Digital

Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce.   He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]

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