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Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
How to Leverage Bad Test Results

How to Leverage Bad Test Results

In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…

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Nida Zehra

Nida Zehra

15+ Min Read
Twyman’s Law

Twyman’s Law

Twyman’s law states that any data or figure that looks interesting or different is usually…

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Paras Chopra

Paras Chopra

2 Min Read
Experimentation ROI: How To Think Beyond Uplift

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

8 Min Read
How VWO has evolved over the years

How VWO has evolved over the years

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world’s…

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Paras Chopra

Paras Chopra

7 Min Read
From Analytics Lightweight To CRO Program Heavyweight

From Analytics Lightweight To CRO Program Heavyweight

There is a lot of CRO content on the interwebs about tools, guides, statistical models,…

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Jonas Newsome

Jonas Newsome

7 Min Read
Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

In this exclusive interview with VWO, Brooke Baldwin takes center stage to share her experiences,…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
How To Create Heatmaps in Excel [4 steps]

How To Create Heatmaps in Excel [4 steps]

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

3 Min Read
eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

As the eCommerce sector continues to grow at a steady pace, becoming an integral part…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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