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VWO BLOG

on Conversion Rate Optimization

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete picture on personalization: The in-house marketers who are personalizing their…

The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & Pies Tomasz answers our questions…

Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their store revenue and configure custom URLs to run tests. Using…

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships. Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium in terms of share of profitability, revenue, and relationship growth.…

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that information into insights and eventually,…

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get is also widening. This is…

Building a strong hypothesis is crucial for testing—no doubt. But what should you do when you have a backlog of potential hypotheses to test? How should you go about deciding which one to test first? Often, organizations do not have a structured approach to conversion rate optimization (CRO) and arbitrarily pick out a hypothesis from the pool of options they…

The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast (a leading antivirus software company). Michal is a Conversion Rate Optimization (CRO) expert, having over seven years of experience across multiple industries. Michal Parizek, Senior eCommerce & Optimization Specialist at Avast Michal has created the popular Conversion Rate Optimization Maturity Model, where he illustrates the…

While eCommerce enterprises realize the impact of customer retention on revenue, there are a number of key challenges that keep them from holistically implementing customer retention strategies. One such challenge is the data complexity involved with calculating certain key metrics such as retention rate. As a result, businesses are making decisions per the metrics that might not be critical to…

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