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What is Multivariate Testing? When And How You Should Use It

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
Everything You Need to Know About Conversion Rate Marketing

Everything You Need to Know About Conversion Rate Marketing

Digital marketing has turned into an indispensable tool for businesses today. It has practically helped…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
How to Boost Your eCommerce Conversions and Make More Sales

How to Boost Your eCommerce Conversions and Make More Sales

With offline stores across the globe stalled due to the Covid-19 pandemic, shoppers and businesses…

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Nida Zehra

Nida Zehra

9 Min Read
11 Statistically Proven Methods To Increase Your Website Conversion Rate

11 Statistically Proven Methods To Increase Your Website Conversion Rate

Conversion rate is a function of your website usability, trust in your brand, relevancy of…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

Multiple Changes vs. Single Change In An A/B Test: How To Choose The Right Approach

In the process of making the most of your experimentation efforts and ensuring it yields…

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Harinder Singh

Harinder Singh

14 Min Read
Why is Mobile Optimization Important For Website Conversions?

Why is Mobile Optimization Important For Website Conversions?

Just as retailers now see VoIP phone as the standard when it comes to customer…

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Sam O'Brien

Sam O'Brien

6 Min Read
What You Can Do To Reduce the Carbon Footprint of Your Website

What You Can Do To Reduce the Carbon Footprint of Your Website

Why is there a need for carbon neutral websites?  Since the early 21st century, humans…

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Gaurav Shukla

Gaurav Shukla

15+ Min Read
Optimization Has Never Been More Important Than Now: Endless Gain CEO Neil McKay

Optimization Has Never Been More Important Than Now: Endless Gain CEO Neil McKay

VWO has been partners with Endless Gain, a multi-award-winning optimization agency in the UK, for…

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Megha Aggarwal

Megha Aggarwal

7 Min Read
I Spent 12 Years Optimizing Google Search Ads Worth $30M. Here’s What Works…

I Spent 12 Years Optimizing Google Search Ads Worth $30M. Here’s What Works…

Upon reaching a certain level of optimization in your search ads campaign, your pace of…

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Aniruddh Jain

Aniruddh Jain

2 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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