About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce solutions for retailers, wholesalers, and brands alike. They have been using VWO since 2012 to conduct A/B tests and optimize websites for many of their […]
Results From Our Latest A/B Test: Here’s The New VWO Logo!
Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website for the launch of VWO Conversion Optimization Platform™. As an organization that thrives on a culture of experimentation, we are always looking into data to […]
CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue
Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams have a reputation for rivalry. Although they work toward the same outcome, each has a different approach. As Chip Doyle once pointed out, marketing wants […]
5 Ways to Optimize Your Website For Converting Visitors into Customers in 2018
Note: This is a guest article written by Csaba Zajdo, the Founder of Optimonk. Any and all opinions expressed in the post are Csaba’s. One of the central points of a successful website is optimizing your sales funnel for conversion. Here’s a guide to CRO, including the buying cycle and the optimization of your website for each […]
Discover How Online Marketers Grade Top Performing A/B Testing Tools
We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable time and energy because the process of finding the perfect A/B Testing tool almost never ends. To help all such marketers, G2 Crowd has come […]
12 Conversion Optimization Tricks That Boost Cart Abandonment Results
Note: This is a guest article written by Brett Thoreson , the CEO at CartStack. Any and all opinions expressed in the post are Brett’s. When selling online, cart abandonment is a fact of ecommerce life. Humans have a limited attention span (just 8 seconds long), as we are filled with deliberation, choices, distractions, and doubts. However, […]
VWO Partners With HubSpot To Create An 8-Week CRO Planner
It’s 2018, and CRO isn’t just a buzzword anymore! Over the past decade, savvy businesses have been growing by not only investing in traffic acquisition strategies, but also ensuring that visitors to their website are converting into customers. At VWO, we understand how daunting and time-consuming CRO can seem, so we joined hands with HubSpot […]
6 Easy Ways To Learn A/B Testing (Number 6 Is Our Favorite)
Note: This is a guest article written by Michael Folling, the CEO at Limitless Designs. Any and all opinions expressed in the post are Michael’s. Have you always wanted to introduce A/B testing into your marketing skill set but are unsure of where to begin? Do you think A/B testing is for more technical marketers? If so, […]
Conversion Rate vs. Click-Through Rate: What’s The Difference?
Note: This is a guest article written by Malaika Nicholas, the content marketing strategist at Ladder. Any and all opinions expressed in the post are Malaika’s. What Is Click-Through Rate? Click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page. […]
What Are Micro Conversions And Why You Should Monitor them
Typically, when we talk about conversions in the eCommerce vertical, we focus on the number of sales generated. Generating more sales is the primary goal for eCommerce businesses. Converting visitors into buyers is the key to success for your business. The primary goal of a purchase is always accompanied by smaller goals. Conversion experts call […]
