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Top 13 A/B Testing Tools to Consider When Entering the Experimentation Arena

Top 13 A/B Testing Tools to Consider When Entering the Experimentation Arena

Congratulations! Given that you have reached here, there is a high likelihood that you have…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
How to Choose a CRO Agency That Fits the Bill Profitably

How to Choose a CRO Agency That Fits the Bill Profitably

Despite being a complex process, CRO is essentially web design done right to maximize your…

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Nida Zehra

Nida Zehra

11 Min Read
How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

As a responsible brand, you insert the “unsubscribe” links or buttons to emails. But let’s…

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Anastasiia Polokhlyvets

Anastasiia Polokhlyvets

8 Min Read
Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

In today’s mobile-first world, it feels like every other blog post on the internet talks…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
How to run 25,000 A/B tests in 2021

How to run 25,000 A/B tests in 2021

There’s a company that has grown twice as fast as S&P 500. Beating the market…

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Paras Chopra

Paras Chopra

4 Min Read
Type I and Type II Errors in A/B Testing and How to Avoid Them

Type I and Type II Errors in A/B Testing and How to Avoid Them

A/B testing involves randomly splitting incoming traffic on your website between multiple variations of a…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
7 Strategies to Reduce Cart Abandonment in a Crisis

7 Strategies to Reduce Cart Abandonment in a Crisis

The COVID-19 pandemic brought radical changes in eCommerce sales that no one imagined at the…

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Kevin Payne

Kevin Payne

11 Min Read
Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push Notifications Tool: Which One You Should Opt for to Engage Your Subscribers

Push notifications are nothing but cordial attention seekers that drive meaningful engagement from your subscribers,…

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Nida Zehra

Nida Zehra

6 Min Read
A/B testing will get you a promotion

A/B testing will get you a promotion

I was talking to a colleague yesterday and one of his offhand remarks struck a…

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Paras Chopra

Paras Chopra

3 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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