Customer on-page surveys are a great way to gather feedback for your business. These surveys help you in understanding your customers and address issues that they face. In a perfect world, surveys would work magically. We would create and deploy an on-page survey and the answers would just start trickling in. But, in the real […]
Announcing The New Version Of VWO: World’s First And Only Platform For Conversion Optimization
I’m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to be long but exciting. When VWO was launched 7 years ago, we changed the way marketers did A/B testing by making it stupidly simple to […]
How Indian Brands Drive Conversions On Independence Day
The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major festivals and occasions like Independence […]
Sort and Measure Method: Doing User Research from Product Reviews for eCommerce A/B Tests
Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion optimization firms and experts do extensive user research to generate high-quality test ideas. Without this research, companies will resort to just “gut instinct” and guesses, […]
How Kula Partners Followed A Structured Conversion Optimization Process Using VWO
The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]
How To Increase Website Conversions With The Right Messaging
Note: This is a guest article written by Josh Mendelsohn, VP of Marketing at Privy. Any and all opinions expressed in the post are Josh’s. Let’s cut right to it. We all suck at conversion. According to E-marketer, 98% of online traffic leaves a site without filling out a form or completing a purchase. That […]
A/B Test Ideas For Fashion eCommerce Websites
The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new technologies and strategies. Other than […]
How To Conduct Competitor Research For Better Conversion Optimization Results
Note: This is a guest article written by Shane Barker, a renowned digital marketing consultant. Any and all opinions expressed in the post are Shane’s. You want to increase your conversion rate. And you’ve implemented several CRO, or conversion rate optimization, strategies to help you do so. But have you considered researching about your competitors? […]
Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%
CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it’ll be fixed quickly and won’t cost anything extra over the monthly payments. Problem […]
The Complete Guide To Using Personas To Optimize Your eCommerce Website
State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their first-ever buyer persona development initiative within the last 2 years—a result similar to the previous year survey on personas. It has been almost two decades since the term “persona” was first coined and used by Alan Cooper in his book […]
