A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]
How Agencies Should Approach Conversion Optimization for eCommerce | An Interview with AWA Digital
Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce. He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]
A 4-Fold Approach to Increasing Conversion Rate on your Website
The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion […]
Why we are Evolving into a Conversion Optimization Platform
Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the […]
Running an A/A Test Before A/B Testing – Wise or Waste?
To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why […]
Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry
Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for […]
Your VWO Campaigns Will Not Be Affected by the Dyn.com or Any Other DNS Outage
Yesterday, a massive distributed denial of services (DDoS) attack on DynDNS server shook the internet with popular websites like Twitter, Spotify, Reddit, AirBnB, Shopify and thousands more being inaccessible for most part of the day. The enormous scale of this outage impacted millions of users across the globe with billions of dollars being lost in revenue and business. […]
VWO On-Page Surveys Report 2016 | How Smart Enterprises Gather User Feedback
Gathering qualitative insights from your visitors can go a long way in deciding what to optimize. On-page Surveys or website surveys are one of the most certain ways to solicit such qualitative insights on what users actually think about your website and the areas where you can improve. However, these On-page surveys also need to […]
How RuneScape Leveled Up Revenue Through Process-Driven CRO
The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over […]
Win More Conversions from Impulse Buyers | 4 Ways for eCommerce Enterprises
In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online? No. Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on […]
