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VWO BLOG

on Conversion Rate Optimization

A 4-Fold Approach to Increasing Conversion Rate on your Website

The problem with a traffic graph that’s going upward is that it’s not determinant of the number of customers. You can keep investing in traffic acquisition strategies until the cows come home, but that won’t yield any tangible results if you don’t optimize your website for conversions. But how do you go about adopting conversion optimization and increasing conversion on…

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Why we are Evolving into a Conversion Optimization Platform

Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the roof, more than a dozen…

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Running an A/A Test Before A/B Testing – Wise or Waste?

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing…

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Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for them. The challenge for them…

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Your VWO Campaigns Will Not Be Affected by the Dyn.com or Any Other DNS Outage

Yesterday, a massive distributed denial of services (DDoS) attack on DynDNS server shook the internet with popular websites like Twitter, Spotify, Reddit, AirBnB, Shopify and thousands more being inaccessible for most part of the day. The enormous scale of this outage impacted millions of users across the globe with billions of dollars being lost in revenue and business. The incident didn't impact VWO…

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over 250 million players to its…

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Win More Conversions from Impulse Buyers | 4 Ways for eCommerce Enterprises

In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online?  No. Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on e-commerce sites. For eCommerce enterprises,…

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Why and How Should Enterprises Adopt a Culture of Optimization

Every organization abides by a set of values and beliefs, which prompts the culture within the organization. This organizational culture can be seen as the way in which its members relate to each other, their work, and the outside world in comparison to other organizations. An overwhelming 84% of participants in the Global Culture & Change Management Survey conducted by…

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