In Portuguese, football is known as o Jogo bonito, which translates to The Beautiful Game. At VWO, we believe that like football, conversion rate optimization, or CRO, can be done beautifully. When a person is introduced to a complex topic such as CRO, there is a lot of information to be processed, which can get […]
How To Convert Your Website Visitors Into High-Quality Leads
It would be a dream come true if every person who visited your website ended up converting or at least became a valuable lead. But you know that that’s not how it works. At the same time, it’s possible to get closer to achieving this goal by taking some actions that may turn your visitors […]
Content Marketer’s Guide to Conversion Rate Optimization
Your website is your number one tool for lead generation and likely your number one customer acquisition tool as well. An appealing site that catches your visitor’s eye is great, but what if that traffic is making zero impact on your bottom line? It’s a common problem. In fact, the global eCommerce conversion rate in […]
How To Optimize Conversion Rate On Website Templates
The huge number of website templates available today has made it easier than ever to launch a professional-looking website—whether or not you know how to code. Besides representing an easy, useful starting point, templates are more cost-effective than contracting with a designer (which can cost $10,000+). They also let business owners leverage established design patterns […]
VWO Research – eCommerce Consumer Survey Report 2017
With advancements in technology, the eCommerce sector has seen a major shift in its strategies over the years. As an eCommerce business, you may be facing many challenges, owing to these shifting paradigms. Whether it is fighting the competition, reducing cart abandonment, or dealing with multiple sellers, the challenges can be multifaceted. In this report, […]
Structuring your Customer Surveys: Asking Questions for Actionable Answers
Customer on-page surveys are a great way to gather feedback for your business. These surveys help you in understanding your customers and address issues that they face. In a perfect world, surveys would work magically. We would create and deploy an on-page survey and the answers would just start trickling in. But, in the real […]
Announcing The New Version Of VWO: World’s First And Only Platform For Conversion Optimization
I’m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to be long but exciting. When VWO was launched 7 years ago, we changed the way marketers did A/B testing by making it stupidly simple to […]
How Indian Brands Drive Conversions On Independence Day
The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers. In India, especially during major festivals and occasions like Independence […]
Sort and Measure Method: Doing User Research from Product Reviews for eCommerce A/B Tests
Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion optimization firms and experts do extensive user research to generate high-quality test ideas. Without this research, companies will resort to just “gut instinct” and guesses, […]
How Kula Partners Followed A Structured Conversion Optimization Process Using VWO
The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]
