The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]
Posts By Smriti Chopra
Your VWO Campaigns Will Not Be Affected by the Dyn.com or Any Other DNS Outage
Yesterday, a massive distributed denial of services (DDoS) attack on DynDNS server shook the internet with popular websites like Twitter, Spotify, Reddit, AirBnB, Shopify and thousands more being inaccessible for most part of the day. The enormous scale of this outage impacted millions of users across the globe with billions of dollars being lost in revenue and business. […]
Mastering eCommerce Conversions with VWO and Demandware
Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their store revenue and configure custom […]
Placing Testimonials on Lead Generation Page Increases Conversions by 50%
Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate […]
Make your VWO Graphs more Meaningful with Annotations
Ever found yourself puzzled with a sudden spike or drop in test results? Did it finally take you hours of brainstorming and discussions to figure out what caused the change? Now you can avoid all that hassle by simply adding notes to your graphs. VWO allows you to annotate your graph reports with relevant notes […]
How to Generate More Leads Using Content Marketing
Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content […]
Replacing Image With Video on Landing Page Increases Conversions by 12.62%
Company Growyourowngroceries.com is a website that focuses on how individuals can grow organic food in a sustainable way. Marjory Wildcraft, the lady behind this initiative, created a set of DVDs that teaches people the art of growing healthy food in their own backyard. The Test While aiming at increasing the customer base for her product, […]
Measuring an Inbound Campaign through the Conversion Funnel
If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an […]
