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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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VWO Was Colart’s First Choice As An Optimization Platform

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of the leading fine arts brands in the world, called Colart. In his role, Gadanon ensures that all websites within his purview provide excellent user experience and display up-to-date content. Colart has been a VWO customer since early 2017, after Gadanon […]

How Kula Partners Followed A Structured Conversion Optimization Process Using VWO

The need for a structured, process-driven approach to conversion optimization (CRO) cannot be stressed enough. A structured CRO program is essential to deliver consistent and repeatable improvement in conversion rate and user experience (UX). Only a few organizations and agencies have adopted this approach to optimizing conversions; even fewer have been able to master it. […]

Mastering eCommerce Conversions with VWO and Demandware

Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their store revenue and configure custom […]

How to Generate More Leads Using Content Marketing

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content […]

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