A/B testing has evolved from a simple comparative study to a process backed up by a data-driven approach. Here are some some inside tips and tricks which can help you get huge uplifts in your business metrics.
The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new technologies and strategies. Other than […]