I've worked as a writer and editor in the B2B SaaS space for over 6 years. I read and write on all things CRO and experience optimization. I'm a chai fanatic and a paranoid parent. When I'm not copyediting or working on marketing projects, I love to spend my time reading. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)
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Your website represents the character of your brand in the digital world. It is the…
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Conversion Rate Optimization (CRO) is still under-prioritized at many companies and is often the last,…
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